Is shin godzilla profitable to sell on Amazon United States?

The niche generates $785K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Skip it (47/100).

How competitive is the shin godzilla niche?

7 brands and 109 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in shin godzilla?

Top complaints mined from reviews: Strength, Size-Overall, Value For Money. The return rate is 2.3%.

When does demand for shin godzilla peak?

Demand peaks in Jul–Aug–Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the shin godzilla niche?

Listings span $20.16–$393.48; the average listing price is $141.68 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.

shin godzilla

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Review moat

Great401.92

avg incumbent reviews — the moat a new listing must climb

Market size

Good$785K

$785K/yr · 1.2M searches

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$141.68

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Price range

Bad$20.16–$393.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, shin godzilla is a $785K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

shin godzilla market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $850K–$1.1M; units × avg price
Conversion rate: 0.5%
Avg BSR: #25,408
Page quality: 0%
Prime: 80%
Sponsored: 32%
Out of stock: 10.2%
Avg brand age: 36 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

109

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

TAMASHII NATIONS72%
BANDAI12%
TwCare9%
Super72%
NECA2%
Bioworld2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.

Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top shin godzilla search terms

sh monsterarts298K/yr +9.3%0.1% conv.
shin godzilla369K/yr +12.8%0.4% conv.
sh monsterarts godzilla172K/yr +14.1%0.2% conv.
shin godzilla figure74K/yr +9.1%0.6% conv.
godzilla sh monsterarts59K/yr +22.1%0.2% conv.
shma godzilla18K/yr +101.8%0.2% conv.
shin godzilla action figure21K/yr +16.5%0.4% conv.
shin godzilla toys24K/yr -1.6%0.4% conv.
s.h.monsterarts14K/yr +28.4%0.1% conv.
shin godzilla toy14K/yr +15.6%0.6% conv.

All search terms

Top shin godzilla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TAMASHII NATIONS - Shin Godzilla - Godzilla [2016] The Fourth Awakening Ver. -Movie Graphic Plus- S.H.MonsterArts Action Figure

TAMASHII NATIONS$164.234.5★263 rev

TAMASHII NATIONS - Godzilla Final Wars - Godzilla [2004] (Reissue) S.H.MonsterArts Action Figure

TAMASHII NATIONS$98.784.1★80 rev

TAMASHII NATIONS - Godzilla vs. Biollante - Godzilla [1989] -Movie Graphic Plus- S.H.MonsterArts Action Figure

TAMASHII NATIONS$105.974.5★56 rev

TAMASHII NATIONS - Godzilla vs. Megaguirus(2000) - Godzilla [2000] S.H.MonsterArts Action Figure

TAMASHII NATIONS$143.504.5★118 rev

Bandai Movie Monster Series Godzilla (2016) Awakening Version

BANDAI$39.174.2★78 rev

Newest

by launch date

Super7 Reaction Figure Toho Shin Godzilla 16-3.75 Toho Godzilla Action Figure - Classic Monster Movie Collectibles and Retro Toys

Super7$21.22248 rev

5mo ago

TAMASHII NATIONS - Godzilla - Godzilla [2004] Heat Ray ver. New Gotengo S.H.MonsterArts Action Figure

TAMASHII NATIONS$183.720 rev

8mo ago

TAMASHII NATIONS - Godzilla - Godzilla [1954] -Movie Graphic Plus- S.H.MonsterArts Action Figure

TAMASHII NATIONS$100.2656 rev

8mo ago

TAMASHII NATIONS - Godzilla - Megaguirus Evolution Set S.H.MonsterArts Action Figure

TAMASHII NATIONS$208.895 rev

9mo ago

TAMASHII NATIONS - Godzilla - Destoroyah Perfect Form Tokyo Waterfront City Decisive Battle Ver. S.H.MonsterArts Action Figure

TAMASHII NATIONS$241.0130 rev

12mo ago

What buyers say about shin godzilla

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Its worth it”

Collectibles16%

“Collectable”

Quality-Overall14%

“Overall good figure”

Design-Overall7%

“the designing is perfect”

Engraving/Paint/Sublimation5%

“The paint is great”

Strength4%

“It is shelf stable”

Fun/Entertainment Experience3%

“they did enjoy it so”

Durability3%

“the durability is beyond question”

Advertised Vs Actual Product3%

“The details are very crisp”

Color2%

“the coloring is almost perfect”

What buyers complain about

Strength16%

“was super flimsy”

Size-Overall12%

“A little loose”

Value For Money9%

“Not justifying the cost”

Defective Material/Parts7%

“some components are missing”

Quality-Overall6%

“Theres absolutely no consistency in the engineering or quality control”

Functionality-Overall6%

“it just doesnt work”

Brightness/Shine/Glow5%

“it doesn't light up”

Material Quality5%

“And the quality of the plastic feels really cheap”

Degree Of Motion5%

“The mouth doesn't move”

Grip5%

“Not good arm kept falling off”

Top return reasons

Defective Material/Parts28%

Value For Money15%

Size-Overall12%

Advertised Vs Actual Product8%

Quality-Overall7%

Product Condition4%

Add-Ons/Attachments3%

Mechanism Issues3%