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Shigaraki

weak search conversion (0.6%) — Shigaraki doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46

Market size 10Growth 61Conversion 8Competition 25Returns 86Price range 88Avg price 95Brand share 25Review moat 84Quality gap 23
This niche Category average · 3,143 niches

Is Shigaraki profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Shigaraki is a $39K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Shigaraki: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +37.3% over the last 90 days and 0.6% of searches end in a purchase.

$39K

revenue / yr

Units sold / yr2K
Search volume / yr+37.3%184K
Conversion rate0.6%
Avg price$33.15

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 143
Top-5 product click share70%
Open market10%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement33%
New entrants (1y)5· 2 succeeded
Avg rating4.6★
Avg reviews327

Top Shigaraki products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$12K$18K$23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

143

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • TAMASHII NATIONS42%
  • Banpresto19%
  • YLQANONG15%
  • Xuminvty8%
  • Ichibansho Figure6%
  • Funko3%
  • Open — no brand owns it (3 brands, 7%)

Shigaraki demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume184KCVR0.6%Products15Brands9Top 5 Brands90%OOS Rate7.4%Rating4.6★Reviews327Avg BSR#5,554
8K6KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top Shigaraki search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shigaraki figure57K/yr
  • shigaraki58K/yr
  • tomura shigaraki29K/yr
  • shf shigaraki5K/yr
  • tomura shigaraki figure13K/yr
  • shigaraki plush12K/yr
  • sh figuarts shigaraki3K/yr
  • shigaraki action figure6K/yr

What reviews say buyers love and hate about Shigaraki

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall31%

Really good quality

Collectibles19%

A great collectable

Advertised Vs Actual Product11%

Just what I ordered

Design-Overall10%

Great aesthetics, really good accessories

Value For Money7%

Worth it

What buyers complain about

72% of reviews
Durability20%

broke completely

Size-Overall13%

I actually thought It would be smaller

Value For Money12%

definitely too expensive

Quality-Overall10%

Horrible quality

Strength10%

Fragile

Shigaraki return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
29%
2Value For Money
28%
3Mechanism Issues
7%
4Degree Of Motion
7%
5Size-Overall
7%

Common Shigaraki questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shigaraki 42/100 on Amazon United States — Skip it. The niche generates $39K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved +37.3% over the last 90 days.
Search demand for Shigaraki on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.4× the quietest.