Is shigaraki profitable to sell on Amazon United States?

The niche generates $39K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.3%. Flapen's verdict: Skip it (42/100).

How competitive is the shigaraki niche?

9 brands and 143 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in shigaraki?

Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 1.5%.

When does demand for shigaraki peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the shigaraki niche?

Listings span $7.22–$98.50; the average listing price is $33.15 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.

shigaraki

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Avg price

Incredible$33.15

avg listing price — sweet spot $15–$100

Price range

Great$7.22–$98.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Great327.13

avg incumbent reviews — the moat a new listing must climb

Growth

Good+37.3%

90-day search growth — must beat 0% to launch

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$39K

$39K/yr · 184K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, shigaraki is a $39K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

shigaraki market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $50K–$66K; units × avg price
Conversion rate: 0.6%
Avg BSR: #5,554
Page quality: 0%
Prime: 60%
Sponsored: 33%
Out of stock: 7.4%
Avg brand age: 37 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

143

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

TAMASHII NATIONS42%
Banpresto19%
YLQANONG15%
Xuminvty8%
Ichibansho Figure6%
Funko3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +37.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top shigaraki search terms

shigaraki figure57K/yr +44.6%0.8% conv.
shigaraki58K/yr +26.2%0.3% conv.
tomura shigaraki29K/yr +8.5%0.5% conv.
shf shigaraki5K/yr +412.7%3.7% conv.
tomura shigaraki figure13K/yr +12.5%0.7% conv.
shigaraki plush12K/yr -14.1%0.3% conv.
sh figuarts shigaraki3K/yr +316.9%2.4% conv.
shigaraki action figure6K/yr +67.6%0.8% conv.

All search terms

Top shigaraki products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure

TAMASHII NATIONS$98.504.7★1,081 rev

YLQANONG MHA Figures Shigaraki Tomura Anime Figure Statues Bakugo Toga Himiko Todoroki Shouto Anime Action Figurine

YLQANONG$18.724.6★236 rev

Xuminvty Shigaraki Tomura Casual Hooded Sweater Tomaru Shigaraki Cosplay Hoodie Pullover Tomaru Sweatshirt (US Alpha Medium Regular Regular Pink)

Xuminvty$18.944.1★16 rev

YLQANONG MHA Look Up Figures Shigaraki Tomura Dabi Anime Figure Statues Midoriya Izuku Bakugo Anime Action Figurine

YLQANONG$7.224.8★6 rev

Banpresto 17732 My Hero Academia The Evil Villians Vol. 2 Tomura Shigaraki Figure

Banpresto$14.654.8★534 rev

Newest

by launch date

YLQANONG MHA Figures Shigaraki Tomura Anime Figure Statues Bakugo Toga Himiko Todoroki Shouto Anime Action Figurine

YLQANONG$18.72236 rev

5mo ago

YLQANONG MHA Look Up Figures Shigaraki Tomura Dabi Anime Figure Statues Midoriya Izuku Bakugo Anime Action Figurine

YLQANONG$7.226 rev

8mo ago

TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure

TAMASHII NATIONS$98.501,081 rev

9mo ago

Total Anime Tomura Shigaraki - 6.5-Inch Figure with Swappable Faceplates Alternate Hands and Energy Effects

Total Anime$20.572,030 rev

9mo ago

Ichibansho Figure - My Hero Academia - Tomura Shigaraki (Further Beyond) Masterlise Collectible Statue

Ichibansho Figure$60.863 rev

10mo ago

What buyers say about shigaraki

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Really good quality”

Collectibles19%

“A great collectable”

Advertised Vs Actual Product11%

“Just what I ordered”

Design-Overall10%

“Great aesthetics, really good accessories”

Value For Money7%

“Worth it”

Gifting Purpose6%

“Perfect Gift for Anime Fans”

Shape/Style6%

“Its a great figure with a selection that effectively gives you two figures in one”

Assembly/Installation3%

“I didnt have to assemble anything”

Strength2%

“The figure itself is very detailed and sturdy”

Fun/Entertainment Experience1%

“Fun figure”

What buyers complain about

Durability20%

“broke completely”

Size-Overall13%

“I actually thought It would be smaller”

Value For Money12%

“definitely too expensive”

Quality-Overall10%

“Horrible quality”

Strength10%

“Fragile”

Ease Of Use7%

“hands are a little hard to put on”

Top return reasons

Defective Material/Parts29%

Value For Money28%

Mechanism Issues7%

Degree Of Motion7%

Size-Overall7%

Quality-Overall5%

Shape/Style3%

Advertised Vs Actual Product3%

Display-Overall3%

Durability3%

Common questions

Is shigaraki profitable to sell on Amazon United States?: The niche generates $39K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.3%. Flapen's verdict: Skip it (42/100).
How competitive is the shigaraki niche?: 9 brands and 143 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in shigaraki?: Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 1.5%.
When does demand for shigaraki peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the shigaraki niche?: Listings span $7.22–$98.50; the average listing price is $33.15 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.