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Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months

207K

Growth, 90 days vs prior 90

+22.5%

Conversion, latest week

7.2%

Market size, estimated

$131Ka year

Peak month

October4.4× the quietest month

Top search term

sheriff badge122K searches a year

Listings sell for $8.77 on average, from $5.91 to $16.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $8.77 that is $2K to $4K a year per listing.

Average price

$8.77under the $15 to $100 sweet spot

Price range

$5.91–$16.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

3.4%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #2,884 within Dress-Up Accessories. It carries 102 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#2,884in Dress-Up Accessories

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

102per listing

Listings tracked

29

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months