Shape Sorter
strong incumbent ratings (4.7★) — Shape Sorter doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Is Shape Sorter profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Shape Sorter is a $619K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Shape Sorter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.3% over the last 90 days and 3.0% of searches end in a purchase.
$619K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 22 products
Top Shape Sorter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fisher-Price Babys First Blocks Ages 6+ Months
- Price
- $10.56
- Rating
- 4.8/5
- Reviews
- 53,965
- Age
- 9y ago
Melissa & Doug Shape Sorting Cube - Classic Wooden Toy With 12 Shapes
- Price
- $15.82
- Rating
- 4.6/5
- Reviews
- 27,036
- Age
- 21y ago
Amazon Basics Wooden Shape Sorter and Rainbow Stacker Classic Baby Toy Set-Sorting Play for Infants Age 12M+ Medium Multicolor
- Price
- $14.45
- Rating
- 4.7/5
- Reviews
- 2,078
- Age
- 4y ago
Fisher-Price Babys First BlocksToy Set Navy Fawn
- Price
- $10.39
- Rating
- 4.8/5
- Reviews
- 53,965
- Age
- 4y ago
Fisher-Price Babys First Blocks & Rock-a-Stack Toy Set
- Price
- $14.95
- Rating
- 4.8/5
- Reviews
- 26,457
- Age
- 8y ago
Trending
90-day click momentum
Playskool Pop n Peek Pals Pop-up Activity Toy for Babies and Toddlers Ages 9 Months+ (Amazon Exclusive)
- Price
- $19.22
- Rating
- 4.8/5
- Reviews
- 701
- Age
- 4y ago
Fisher-Price Hide & Peek Pop-Up Baby Activity Toy
- Price
- $19.62
- Rating
- 4.8/5
- Reviews
- 1,356
- Age
- 6y ago
Playkidiz Bus Shape Sorter Toy - Kids Block Sorter with 16 Colorful Shapes - Sorting Toys for Toddlers 1-3 - Creative Play Learning Skills Development
- Price
- $17.43
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 2y ago
HELLOWOOD Montessori Toys for 1+ Year Old Wooden Sorter Cube with 8pcs Rattling Shapes Developmental Learning Toy Gifts for Baby Toddler Boys Girls Gift Packaging
- Price
- $20.98
- Rating
- 4.8/5
- Reviews
- 1,191
- Age
- 3y ago
Amazon Basics Wooden Shape Sorter and Rainbow Stacker Classic Baby Toy Set-Sorting Play for Infants Age 12M+ Medium Multicolor
- Price
- $14.45
- Rating
- 4.7/5
- Reviews
- 2,078
- Age
- 4y ago
Newest
by launch date
Fisher-Price Wood Montessori Toy Object Permanence Box Sort & Find American Montessori Society Seal of Excellence Wooden Shape-Sorter Learning Activity for Baby Ages 1+ Years
- Price
- $11.05
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 11mo ago
Fisher-Price Wood Montessori Sorting Tree Learning Activity
- Price
- $10.18
- Rating
- 4.7/5
- Reviews
- 360
- Age
- 11mo ago
Playkidiz Bus Shape Sorter Toy - Kids Block Sorter with 16 Colorful Shapes - Sorting Toys for Toddlers 1-3 - Creative Play Learning Skills Development
- Price
- $17.43
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 2y ago
Wooden Shape Peg Puzzles for Toddlers 1 2 3 Year Old Boys Girls Gifts: Shape Sorter & Color Match Baby Puzzles 12-18-24 Months - Montessori Toys for 1 2 3 Year Old Toddler Learning Activities
- Price
- $12.53
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 2y ago
Tonberless Montessori Toys for 1 2 3 Year Old Boy Girl Toys for Ages 2-4 Toddlers Kids Baby 1 2 Year Old Boy Girl Birthday Gifts Wooden Learning Puzzles Shape Sorter Toys for Toddlers 1-3
- Price
- $9.69
- Rating
- 4.6/5
- Reviews
- 2,941
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
66
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
11%
- Fisher-Price46%
- Melissa & Doug23%
- Amazon Basics10%
- Zartores3%
- WOODMAM3%
- LiKee3%
- Open — no brand owns it (7 brands, 11%)
Shape Sorter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top Shape Sorter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shape sorter222K/yr
- fisher price baby toys204K/yr
- shape sorters for toddlers 1-3111K/yr
- fisher price wooden toys139K/yr
- fisher price laugh and learn101K/yr
- playskool72K/yr
- fisher price baby99K/yr
- shape sorter toys for toddlers8K/yr
- playskool toys31K/yr
- fisher price wood42K/yr
What reviews say buyers love and hate about Shape Sorter
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Fun toy”
“Excellent quality”
“They are colorful”
“Great learning tool”
“Good deal”
What buyers complain about
49% of reviews“Not happy with the quality”
“Broke easily”
“The cube should be larger to accommodate all of the pieces, as well, since once youre near the end the pieces no longer fall nicely in”
“CHOKING HAZARD”
“Dirty, scratched, used”
Shape Sorter return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shape Sorter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
