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Shape Sorter

Fail

The products selling today already average 4.7★, so Shape Sorter is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$619K/yr1.2M searches / yr
90-day growth
+0.3%search demand this quarter
Competition
61%top-5 click share · 13 brands · 66 sellers

Flapen Score

Shape Sorter against its category

The dotted line is the Toys & Games average. Past it, Shape Sorter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shape Sorter market on Amazon at a glance

Shoppers on Amazon United States searched for Shape Sorter 1.2M times last year and spent an estimated $619K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $619K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
3.0%
Market size, estimated
$619Ka year
Peak month
December4.1× the quietest month
Top search term
shape sorter222K searches a year

02 · Price

A sale here is worth $16.36.

Listings sell for $16.36 on average, from $9.60 to $39.46. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $16.36 that is $16K to $20K a year per listing.

Average price
$16.36inside the $15 to $100 sweet spot
Price range
$9.60–$39.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #148 within Early Development & Activity Toys. It carries 9,422 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#148in Early Development & Activity Toys
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
9,422per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Shape Sorter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

66

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

11%

  • Brand 146%
  • Brand 223%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Shape Sorter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Shape Sorter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shape sorter222K/yr
  • fisher price baby toys204K/yr
  • shape sorters for toddlers 1-3111K/yr
  • fisher price wooden toys139K/yr
  • fisher price laugh and learn101K/yr
  • playskool72K/yr
  • fisher price baby99K/yr
  • shape sorter toys for toddlers8K/yr
  • playskool toys31K/yr
  • fisher price wood42K/yr

Reviews and returns

What reviews say buyers love and hate about Shape Sorter

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Not happy with the quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shape Sorter questions

Answered from the same tracked data.