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Shape Puzzle

Fail

Demand is soft, at -19.2% this quarter, so Shape Puzzle is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$116K/yr161K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
41%top-5 click share · 21 brands · 63 sellers

Flapen Score

Shape Puzzle against its category

The dotted line is the Toys & Games average. Past it, Shape Puzzle is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shape Puzzle market on Amazon at a glance

Shoppers on Amazon United States searched for Shape Puzzle 161K times last year and spent an estimated $116K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
5.3%
Market size, estimated
$116Ka year
Peak month
December1.9× the quietest month
Top search term
shape puzzle39K searches a year

02 · Price

A sale here is worth $13.63.

Listings sell for $13.63 on average, from $7.50 to $25.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.63 that is $1K to $3K a year per listing.

Average price
$13.63under the $15 to $100 sweet spot
Price range
$7.50–$25.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Early Development & Activity Toys. It carries 3,209 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#205in Early Development & Activity Toys
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
3,209per listing
Listings tracked
32

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Shape Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

63

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

41%

Top 20: 86%

Open market

30%

  • Brand 130%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

Shape Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Shape Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shape puzzle39K/yr
  • shapes puzzle27K/yr
  • shape puzzles for kids ages 1-318K/yr
  • shape puzzles13K/yr
  • shapes puzzles for toddlers 1-39K/yr
  • wooden shape puzzle5K/yr
  • shape puzzles for kids ages 3-59K/yr
  • melissa and doug shape puzzle8K/yr
  • color puzzles for toddlers 1-36K/yr
  • melissa and doug shapes3K/yr

Reviews and returns

What reviews say buyers love and hate about Shape Puzzle

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Size is big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shape Puzzle questions

Answered from the same tracked data.