Shape Puzzle
FailDemand is soft, at -19.2% this quarter, so Shape Puzzle is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $116K/yr161K searches / yr
- 90-day growth
- -19.2%search demand this quarter
- Competition
- 41%top-5 click share · 21 brands · 63 sellers
Flapen Score
Shape Puzzle against its category
The dotted line is the Toys & Games average. Past it, Shape Puzzle is stronger. Inside it, weaker.
Market
The Shape Puzzle market on Amazon at a glance
Shoppers on Amazon United States searched for Shape Puzzle 161K times last year and spent an estimated $116K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -19.2%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $116Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- shape puzzle39K searches a year
02 · Price
A sale here is worth $13.63.
Listings sell for $13.63 on average, from $7.50 to $25.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.63 that is $1K to $3K a year per listing.
- Average price
- $13.63under the $15 to $100 sweet spot
- Price range
- $7.50–$25.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Early Development & Activity Toys. It carries 3,209 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #205in Early Development & Activity Toys
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,209per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Shape Puzzle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Shapes Wooden Chunky Puzzle (8 pcs) Color Matching Shape Sorter Toys for Toddlers Ages 2+ - FSC Certified
- Price
- $7.83
- Rating
- 4.8/5
- Reviews
- 7,020
- Age
- 19y ago

JOLSNAF Montessori Wooden Peg Shape Puzzles for Toddlers
- Price
- $7.50
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 6mo ago

Dailyfunn Montessori Toy Shape Peg Puzzles Baby Puzzle 12-18-24 Months with Knob for Infant-Toddlers 1-3
- Price
- $14.33
- Rating
- 4.8/5
- Reviews
- 1,636
- Age
- 4y ago

LiKee Wooden Shape Puzzle 36 Blocks & 60 Cards Montessori Toy for Kids 3+
- Price
- $12.40
- Rating
- 4.7/5
- Reviews
- 8,562
- Age
- 7y ago

Dailyfunn Wooden Geometric Shape Puzzle (10 pcs) Toddler Puzzles for Ages 1-3 Years Old 12-18-24 Months
- Price
- $13.65
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago
Trending
estimated 90-day click momentum
JOLSNAF Montessori Wooden Peg Shape Puzzles for Toddlers
- Price
- $7.50
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 6mo ago

Wooden Shape Peg Puzzle Board Educational Geometric Learning Board with Knobs Multicolor Basic Shapes
- Price
- $9.97
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 11mo ago

Dailyfunn Wooden Geometric Shape Puzzle (10 pcs) Toddler Puzzles for Ages 1-3 Years Old 12-18-24 Months
- Price
- $13.65
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago

Tonberless Montessori Toys for 1 2 3 Year Old Boy Girl Toys for Ages 2-4 Toddlers Kids Baby 1 2 Year Old Boy Girl Birthday Gifts Wooden Learning Puzzles Shape Sorter Toys for Toddlers 1-3
- Price
- $9.69
- Rating
- 4.6/5
- Reviews
- 2,941
- Age
- 2y ago

Montessori Toys for 1 Year Old Stacking Toys Shape Sorter for Toddlers 1-3
- Price
- $9.11
- Rating
- 4.7/5
- Reviews
- 594
- Age
- 2y ago
Newest
by launch date
JOLSNAF Montessori Wooden Peg Shape Puzzles for Toddlers
- Price
- $7.50
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 6mo ago

Wooden Shape Peg Puzzle Board Educational Geometric Learning Board with Knobs Multicolor Basic Shapes
- Price
- $9.97
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 11mo ago

Dailyfunn Wooden Geometric Shape Puzzle (10 pcs) Toddler Puzzles for Ages 1-3 Years Old 12-18-24 Months
- Price
- $13.65
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago

Wooden Shape Peg Puzzles for Toddlers 1 2 3 Year Old Boys Girls Gifts: Shape Sorter & Color Match Baby Puzzles 12-18-24 Months - Montessori Toys for 1 2 3 Year Old Toddler Learning Activities
- Price
- $12.53
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 2y ago

Montessori Toys for 1 Year Old Stacking Toys Shape Sorter for Toddlers 1-3
- Price
- $9.11
- Rating
- 4.7/5
- Reviews
- 594
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
63
Est. top-5 brand share
66%
Top 20: 99%
Est. top-5 click share
41%
Top 20: 86%
Open market
30%
- Melissa & Doug30%
- JOLSNAF11%
- D Dailyfunn11%
- LiKee10%
- Coogam5%
- SYHLN4%
Demand
Shape Puzzle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Shape Puzzle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shape puzzle39K/yr
- shapes puzzle27K/yr
- shape puzzles for kids ages 1-318K/yr
- shape puzzles13K/yr
- shapes puzzles for toddlers 1-39K/yr
- wooden shape puzzle5K/yr
- shape puzzles for kids ages 3-59K/yr
- melissa and doug shape puzzle8K/yr
- color puzzles for toddlers 1-36K/yr
- melissa and doug shapes3K/yr
Reviews and returns
What reviews say buyers love and hate about Shape Puzzle
We read the reviews and the return reasons for every product selling here.
“Size is big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shape Puzzle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








