Skip to content

Sh Figuarts Star Wars

brand-locked demand (top 5 brands take 98% of clicks) — Sh Figuarts Star Wars doesn't clear our bar today.

Flapen Score

49
Skip it

Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46

Market size 29Growth 71Conversion 11Competition 79Returns 56Price range 43Avg price 81Brand share 5Review moat 82Quality gap 45
This niche Category average · 3,143 niches

Is Sh Figuarts Star Wars profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Sh Figuarts Star Wars is a $129K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Skip it — 49/100.

Sh Figuarts Star Wars: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +53.2% over the last 90 days and 0.9% of searches end in a purchase.

$129K

revenue / yr

Units sold / yr2K
Search volume / yr+53.2%177K
Conversion rate0.9%
Avg price$83.71

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 226
Top-5 product click share36%
Open market2%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement11%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews362

Top Sh Figuarts Star Wars products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

226

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

1%

  • TAMASHII NATIONS63%
  • Medicom21%
  • STAR WARS8%
  • BANDAI3%
  • Hasbro3%
  • Star Wars: Young Jedi Adventures1%
  • Open — no brand owns it (2 brands, 1%)

Sh Figuarts Star Wars demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR0.9%Products45Brands8Top 5 Brands98%OOS Rate0.3%Rating4.5★Reviews362Avg BSR#7,763
7K5KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 4.0×

Top Sh Figuarts Star Wars search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sh figuarts star wars57K/yr
  • mafex star wars29K/yr
  • yoda action figure30K/yr
  • shf star wars18K/yr
  • star wars sh figuarts10K/yr
  • yoda figure11K/yr
  • star wars mafex5K/yr
  • tamashii nations star wars6K/yr
  • yoda figurine6K/yr
  • sh figuarts darth vader4K/yr

What reviews say buyers love and hate about Sh Figuarts Star Wars

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall24%

Good detail

Fun/Entertainment Experience17%

My grandson loves this toy

Value For Money10%

great for the price

Collectibles9%

It is the perfect action figure and model kit

Design-Overall6%

Other than that the design is really well done

What buyers complain about

97% of reviews
Durability27%

The peg was broken. WITHIN FIVE MINUTES!!!!!!

Size-Overall21%

VERY small

Value For Money14%

Definitely NOT worth the price

Advertised Vs Actual Product12%

i feel like the title description was misleading

Design-Overall9%

The lightsaber as shown on here has this weird design

Sh Figuarts Star Wars return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
26%
2Size-Overall
14%
3Advertised Vs Actual Product
12%
4Value For Money
12%
5Product Condition
7%

Common Sh Figuarts Star Wars questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sh Figuarts Star Wars 49/100 on Amazon United States — Skip it. The niche generates $129K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +53.2% over the last 90 days.
Search demand for Sh Figuarts Star Wars on Amazon United States peaks in May–Jun, where the busiest month runs 4.0× the quietest.