Is sh figuarts star wars profitable to sell on Amazon United States?

The niche generates $129K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Skip it (49/100).

How competitive is the sh figuarts star wars niche?

8 brands and 226 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in sh figuarts star wars?

Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 2.8%.

When does demand for sh figuarts star wars peak?

Demand peaks in May–Jun; the busiest month runs 4.0× the quietest.

What does it cost to enter the sh figuarts star wars niche?

Listings span $9.30–$204.95; the average listing price is $83.71 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.

sh figuarts star wars

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Review moat

Great362.02

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$83.71

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Growth

Good+53.2%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$9.30–$204.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$129K

$129K/yr · 177K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, sh figuarts star wars is a $129K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

8 flat

Sellers

226

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

TAMASHII NATIONS63%
Medicom21%
STAR WARS8%
BANDAI3%
Hasbro3%
Star Wars: Young Jedi Adventures1%
Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +53.2% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 4.0×

Open Trend

All search terms

Top sh figuarts star wars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bandai Spirits S.H. Figuarts Star Wars Darth Vader Classic Ver. Approx. 170 mm ABS PVC and Fabric Pre-Painted Action Figure

TAMASHII NATIONS$88.894.6★67 rev

BANDAI Spirits S.H. Figuarts Star Wars Episode 3: Revenge of The Sith Yoda Classic Ver. Approx. 2.8 inches (70 mm) PVC ABS & Fabric Pre-Painted Action Figure

TAMASHII NATIONS$102.324.5★40 rev

TAMASHII Nations S.H. Figuarts Star Wars Episode III:OBI-Wan Kenobi - Classic Ver.- (Star Wars: Revenge of The Sith) Approx. 5.9 inches (150 mm) PVC & ABS & Fabric Pre-Painted Action Figure

TAMASHII NATIONS$127.454.5★15 rev

Medicom Toys MAFEX Mavex No. 266 Star Wars: OBI-Wan Kenobi Darth Vader (TM) Darth Vader (OBI-Wan Kenobi Ver.) Total Height: Approx. 6.7 inches (170 mm) Non-Scale Pre-Painted Action Figure

Medicom$127.044.7★11 rev

Tamashi Nations S.H. Figuarts Star Wars Episode 3 - Vengeance of the Sith - Mace Window - Classic Version - (Star Wars: Revenge of the Sith) Approximately 5.9 inches (150 mm) PVC & ABS & Cloth Painted

TAMASHII NATIONS$105.584.8★9 rev

Newest

by launch date

Tamashi Nations S.H. Figuarts Star Wars: Mandalorian & Grogo Star Wars: The Mandalorian and Grogu Approx. 5.9 inches (150 mm) PVC ABS & Cloth Pre-painted Action Figure

TAMASHII NATIONS$181.1525 rev

4mo ago

TAMASHII NATIONS$105.589 rev

11mo ago

MAFEX No.256 The Mandalorian Chrome Version Total Height Approx. 6.3 inches (160 mm) Painted Action Figure

Medicom$128.6422 rev

1y ago

TAMASHII NATIONS S.H. Figuarts Star Wars Episode 3/Revenge of the Sith General Grievous (STAR WARS: Revenge of the Sith) Approx. 7.5 inches (190 mm) ABS & PVC & Cloth Painted Action Figure

TAMASHII NATIONS$204.9531 rev

1y ago

STAR WARS Epic World of Action Master Yoda 4-Inch Scale Action Figure Ship & 2 Accessories Toys for Boys & Girls Ages 4+

STAR WARS$9.30150 rev

1y ago

What buyers say about sh figuarts star wars

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good detail”

Fun/Entertainment Experience17%

“My grandson loves this toy”

Value For Money10%

“great for the price”

Collectibles9%

“It is the perfect action figure and model kit”

Design-Overall6%

“Other than that the design is really well done”

Gifting Purpose5%

“A good gift”

Size-Overall5%

“The interchangeable parts fit nice and easy and the figure has quite alot of movement for all his body parts”

Ease Of Use5%

“All Too Easy”

Advertised Vs Actual Product3%

“Exactly like in the pictures”

Strength3%

“They are solid”

What buyers complain about

Durability27%

“The peg was broken. WITHIN FIVE MINUTES!!!!!!”

Size-Overall21%

“VERY small”

Value For Money14%

“Definitely NOT worth the price”

Advertised Vs Actual Product12%

“i feel like the title description was misleading”

Design-Overall9%

“The lightsaber as shown on here has this weird design”

Assembly/Installation9%

“Dont force together”

Adhesion/Stickiness5%

“The chest piece was also glued on wrong”

Top return reasons

Defective Material/Parts26%

Size-Overall14%

Advertised Vs Actual Product12%

Value For Money12%

Product Condition7%

Assembly/Installation4%

Add-Ons/Attachments4%

Paint Quality3%

Material Quality2%

Quality-Overall2%

Common questions

Is sh figuarts star wars profitable to sell on Amazon United States?: The niche generates $129K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Skip it (49/100).
How competitive is the sh figuarts star wars niche?: 8 brands and 226 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in sh figuarts star wars?: Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 2.8%.
When does demand for sh figuarts star wars peak?: Demand peaks in May–Jun; the busiest month runs 4.0× the quietest.
What does it cost to enter the sh figuarts star wars niche?: Listings span $9.30–$204.95; the average listing price is $83.71 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.

sh figuarts star wars

sh figuarts star wars market data

Competition & brand share

Demand & seasonality

Top sh figuarts star wars search terms