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50

seven deadly sins

Worth a look

Shows a sweet-spot price point ($36.48 avg), but weak search conversion (0.5%) keeps it on the watch list.

Market size 15Growth 37Conversion 7Competition 83Returns 91Price range 29Avg price 95Brand share 68Review moat 88Quality gap 25

Avg price

Incredible$36.48

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great240.36

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Price range

Okay$6.51–$299.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$61K

$61K/yr · 302K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, seven deadly sins is a $61K/yr Amazon United States market (302K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

seven deadly sins market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$55K–$73K
units × avg price
Conversion rate
0.5%
Avg BSR
#60,000
Page quality
0%
Prime
46%
Sponsored
26%
Out of stock
6.3%
Avg brand age
45 months
Avg seller age
165 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

179

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

32%

Top 20: 71%

Open market

30%

  • Funko35%
  • colanperd8%
  • Epic Collectibles7%
  • Bioworld7%
  • Great Eastern Entertainment7%
  • EVA-FRIEREN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.
10K6KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top seven deadly sins search terms

  • seven deadly sins136K/yr
  • 7 deadly sins41K/yr
  • seven deadly sins merch21K/yr
  • the seven deadly sins21K/yr
  • seven deadly sins figures19K/yr
  • seven deadly sins funko pop23K/yr
  • meliodas14K/yr
  • seven deadly sins anime11K/yr
  • 7 deadly sins anime7K/yr
  • meliodas funko pop5K/yr
All search terms

Top seven deadly sins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$5K12%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about seven deadly sins

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles33%

“part of the rest of my collection”

Quality-Overall15%

“Amazing quality”

Advertised Vs Actual Product11%

“As Described”

Color11%

“Colors are vibrant”

Value For Money8%

“Worth it”

Gifting Purpose6%

“Great present”

Weight Heavy3%

“how it wrapped not to heavy either a really good balance”

Sharpness3%

“the sharp tip was also a surprise”

What buyers complain about

Paint Quality20%

“not the best painting”

Durability17%

“Cant imagine they would last long if I did”

Strength10%

“A little flimsy”

Product Condition7%

“The product does not look like its in new condition”

Size-Overall7%

“its a lot bigger than I expected”

Advertised Vs Actual Product7%

“The Pop was not as pictured”

Value For Money7%

“It is not worth purchasing at the advertised price”

Handle Quality5%

“The only problem I had was that the little bit on the bottom of the handle fell off as soon as I picked it up”

Top return reasons

Defective Material/Parts25%
Size-Overall23%
Product Condition17%
Advertised Vs Actual Product13%
Value For Money8%
Drop/Impact Protection4%
Add-Ons/Attachments4%
Sharpness4%
Weight Heavy2%

Common questions

Is seven deadly sins profitable to sell on Amazon United States?
The niche generates $61K/yr across 50 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the seven deadly sins niche?
22 brands and 179 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in seven deadly sins?
Top complaints mined from reviews: Paint Quality, Durability, Strength. The return rate is 1.2%.
When does demand for seven deadly sins peak?
Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the seven deadly sins niche?
Listings span $6.51–$299.97; the average listing price is $36.48 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.