sesame street coloring book
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Great434.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.92–$21.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.26avg listing price — sweet spot $15–$100
Market size
Bad$97K$97K/yr · 82K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sesame street coloring book is a $97K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
sesame street coloring book market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $74K–$93K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #648
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 12.6%
- Avg brand age
- 47 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Bendon67%
- Sesame Street33%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top sesame street coloring book search terms
- sesame street coloring book33K/yr
- elmo coloring book21K/yr
- elmo coloring books for toddlers 1-316K/yr
- sesame street coloring books ages 1-38K/yr
- sesame street coloring books4K/yr
Top sesame street coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sesame Street Coloring & Activity Book (Cover Art and Activities vary)
Bendon$5.574.4★113 rev
Bendon 41733 Sesame Street 64-Page Jumbo Coloring and Activity Book
Bendon$2.924.6★2,106 rev
Sesame Street Gigantic Coloring and Activity Book
Sesame Street$8.244.7★520 rev
Sesame Street Coloring Book Set (2 Books - Elmo and Cookie Monster)
Sesame Street$9.154.6★338 rev
Sesame Street 12 Count Washable Jumbo Crayons | For Toddlers and Kids | Assorted Colors and Non Toxic | Great for Classrooms | Beginner Crayons
Sesame Street$9.114.5★594 rev
Newest
by launch date
Sesame Street Coloring Book with Tattoos for Kids 3-5 4-8 - Coloring Pages Activities Temporary Tattoos with Elmo Big Bird Cookie Monster | Sesame Street Activity Books for Kids
Sesame Street$5.8610 rev
Sesame Street Elmo Imagine Ink - Sesame Street Coloring Book with Mess Free Marker Magic Ink Pictures and Stickers | Elmo Mess Free Coloring Book
Sesame Street$8.4237 rev
Sesame Street Party Favors for Kids Bundle - 24 Mini Activity Packs
Bendon$21.28170 rev
Sesame Street Gigantic Coloring and Activity Book
Sesame Street$8.24520 rev
Sesame Street 12 Count Washable Jumbo Crayons | For Toddlers and Kids | Assorted Colors and Non Toxic | Great for Classrooms | Beginner Crayons
Sesame Street$9.11594 rev
Trending
90-day click momentumSesame Street Gigantic Coloring and Activity Book
Sesame Street$8.244.7★
Sesame Street Party Favors for Kids Bundle - 24 Mini Activity Packs
Bendon$21.284.6★
Bendon 41733 Sesame Street 64-Page Jumbo Coloring and Activity Book
Bendon$2.924.6★
Sesame Street Coloring Book with Tattoos for Kids 3-5 4-8 - Coloring Pages Activities Temporary Tattoos with Elmo Big Bird Cookie Monster | Sesame Street Activity Books for Kids
Sesame Street$5.864.7★
Sesame Street Elmo Imagine Ink - Sesame Street Coloring Book with Mess Free Marker Magic Ink Pictures and Stickers | Elmo Mess Free Coloring Book
Sesame Street$8.424.7★
What buyers say about sesame street coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“It's great for a coloring book”
“Just what i expected”
“Definitely worth it since its priced so affordable”
“Fun for a toddler”
“My granddaughter loves this book, she is 4 and it is great for all preschool and elementary school ages”
“Great way to allow creativity without the mess”
“Cute & easy to put together”
“They are mess free”
“So easy to take in the car or a restaurant”
“Very good quality”
What buyers complain about
“To expensive”
“And I wish the crayon colors had red or green or yellow instead of pink and blue”
“i dont feel comfortable with my kids using them”
“Marker Can Smell”
“its small normal size”
“Misleading small coloring book is what it actually is”
“Thin”
Top return reasons
Common questions
- Is sesame street coloring book profitable to sell on Amazon United States?
- The niche generates $97K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the sesame street coloring book niche?
- 2 brands and 21 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sesame street coloring book?
- Top complaints mined from reviews: Value For Money, Color, Comfort-Overall. The return rate is 0.8%.
- When does demand for sesame street coloring book peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the sesame street coloring book niche?
- Listings span $2.92–$21.28; the average listing price is $9.26 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.