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Sesame Street Coloring Book

brand-locked demand (top 5 brands take 100% of clicks) — Sesame Street Coloring Book doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46

Market size 24Growth 13Conversion 95Competition 17Returns 96Price range 34Avg price 27Brand share 0Review moat 78Quality gap 24
This niche Category average · 3,143 niches

Is Sesame Street Coloring Book profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Sesame Street Coloring Book is a $97K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Sesame Street Coloring Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.0% over the last 90 days and 12.7% of searches end in a purchase.

$97K

revenue / yr

Units sold / yr10K
Search volume / yr-24.0%82K
Conversion rate12.7%
Avg price$9.26

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 21
Top-5 product click share80%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement0%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews435

Top Sesame Street Coloring Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

$0$10K$19K$29K$39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Bendon67%
  • Sesame Street33%
  • Open — no brand owns it (0%)

Sesame Street Coloring Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR12.7%Products11Brands2Top 5 Brands100%OOS Rate12.6%Rating4.6★Reviews435Avg BSR#648
3K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Top Sesame Street Coloring Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sesame street coloring book33K/yr
  • elmo coloring book21K/yr
  • elmo coloring books for toddlers 1-316K/yr
  • sesame street coloring books ages 1-38K/yr
  • sesame street coloring books4K/yr

What reviews say buyers love and hate about Sesame Street Coloring Book

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Color23%

It's great for a coloring book

Advertised Vs Actual Product15%

Just what i expected

Value For Money13%

Definitely worth it since its priced so affordable

Fun/Entertainment Experience10%

Fun for a toddler

Educational-Overall8%

My granddaughter loves this book, she is 4 and it is great for all preschool and elementary school ages

What buyers complain about

85% of reviews
Value For Money17%

To expensive

Color15%

And I wish the crayon colors had red or green or yellow instead of pink and blue

Comfort-Overall11%

i dont feel comfortable with my kids using them

Smell11%

Marker Can Smell

Size-Overall11%

its small normal size

Sesame Street Coloring Book return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
33%
2Size-Overall
14%
3Advertised Vs Actual Product
12%
4Color
9%
5Thin
7%

Common Sesame Street Coloring Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sesame Street Coloring Book 37/100 on Amazon United States — Skip it. The niche generates $97K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -24.0% over the last 90 days.
Search demand for Sesame Street Coloring Book on Amazon United States peaks in Dec, where the busiest month runs 2.4× the quietest.