Sesame Street Coloring Book
FailThe top 5 brands take 100% of clicks, so Sesame Street Coloring Book is a Fail.
- Flapen Score
- 37 / 100Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 4637
- Market size
- $97K/yr82K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 80%top-5 click share · 2 brands · 21 sellers
Flapen Score
Sesame Street Coloring Book against its category
The dotted line is the Toys & Games average. Past it, Sesame Street Coloring Book is stronger. Inside it, weaker.
Market
The Sesame Street Coloring Book market on Amazon at a glance
Shoppers on Amazon United States searched for Sesame Street Coloring Book 82K times last year and spent an estimated $97K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $97Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- sesame street coloring book33K searches a year
02 · Price
A sale here is worth $9.26.
Listings sell for $9.26 on average, from $2.92 to $21.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $9.26 that is $5K to $7K a year per listing.
- Average price
- $9.26under the $15 to $100 sweet spot
- Price range
- $2.92–$21.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #648 within Craft Kits. It carries 435 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 12.6%
- Average rank
- #648in Craft Kits
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 435per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Sesame Street Coloring Book products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Brand 167%
- Brand 233%
- Open — no brand owns it (0%)
Demand
Sesame Street Coloring Book search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Sesame Street Coloring Book search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sesame street coloring book33K/yr
- elmo coloring book21K/yr
- elmo coloring books for toddlers 1-316K/yr
- sesame street coloring books ages 1-38K/yr
- sesame street coloring books4K/yr
Reviews and returns
What reviews say buyers love and hate about Sesame Street Coloring Book
We read the reviews and the return reasons for every product selling here.
“To expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sesame Street Coloring Book questions
Answered from the same tracked data.








