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Sesame Street Coloring Book

Fail

The top 5 brands take 100% of clicks, so Sesame Street Coloring Book is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$97K/yr82K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
80%top-5 click share · 2 brands · 21 sellers

Flapen Score

Sesame Street Coloring Book against its category

The dotted line is the Toys & Games average. Past it, Sesame Street Coloring Book is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sesame Street Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Sesame Street Coloring Book 82K times last year and spent an estimated $97K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
12.7%
Market size, estimated
$97Ka year
Peak month
December2.4× the quietest month
Top search term
sesame street coloring book33K searches a year

02 · Price

A sale here is worth $9.26.

Listings sell for $9.26 on average, from $2.92 to $21.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $9.26 that is $5K to $7K a year per listing.

Average price
$9.26under the $15 to $100 sweet spot
Price range
$2.92–$21.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #648 within Craft Kits. It carries 435 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#648in Craft Kits
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
435per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sesame Street Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 233%
  • Open — no brand owns it (0%)

Demand

Sesame Street Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Sesame Street Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sesame street coloring book33K/yr
  • elmo coloring book21K/yr
  • elmo coloring books for toddlers 1-316K/yr
  • sesame street coloring books ages 1-38K/yr
  • sesame street coloring books4K/yr

Reviews and returns

What reviews say buyers love and hate about Sesame Street Coloring Book

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
17%of negative reviews mention “Value For Money”
0.8%of orders come back
“To expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sesame Street Coloring Book questions

Answered from the same tracked data.