sesame street bath toys
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$16.90avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.03–$29.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,491.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 85K searches
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sesame street bath toys is a $73K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
sesame street bath toys market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 13.3%
- Avg brand age
- 46 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
21
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 93%
Open market
0%
- Sesame Street74%
- Glo Pals19%
- Zak Designs2%
- Just Play2%
- Orajel2%
- JAN & JUL1%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -22.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.7×
Top sesame street bath toys search terms
- elmo bath toys34K/yr
- sesame street bath toys30K/yr
- sesame street baby19K/yr
- elmo bath toys for toddlers 1-33K/yr
Top sesame street bath toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sesame Street Floating Fun Friends 3-piece Set Water Squirters Bath and Pool Toys Kids Toys for Ages 2 Up by Just Play
Sesame Street$13.854.6★482 rev
Sesame Street Swim and Splash 7-inch Elmo Wind Up Bath and Pool Toy Kids Toys for Ages 2 Up by Just Play
Sesame Street$11.264.4★450 rev
Glo Pals Sesame Street Water-Activated Light-Up Cubes Only Elmo 4 Pack
Glo Pals$11.384.0★1,132 rev
Glo Pals Water-Activated Light-Up Bath Toy Elmo Character & 6 Cubes
Glo Pals$26.704.0★1,132 rev
Glo Pals Sesame Street Water-Activated Light-Up Cubes Cookie Monster 4 Pack
Glo Pals$11.224.0★1,132 rev
Newest
by launch date
Sesame Street Cookie Monster Baby Boys 3 Pack Bodysuit for Newborn and Infant
Sesame Street$19.261 rev
Sesame Street Cookie Monster Baby Boys Bodysuit Bib and Pants 3 Piece Set
Sesame Street$15.191 rev
Sesame Street Just Play Elmos Learn & Sort Barn with Music and Sounds
Just Play$15.91208 rev
Sesame Street Elmo and Cookie Monster Baby Boys Shortall Overalls with Hat 3-Piece Set for Newborn and Infants
Sesame Street$22.9152 rev
Zak Designs Sesame Street Kelso Toddler Tumblers For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Elmo and Cookie Monster)
Zak Designs$18.0831,727 rev
Trending
90-day click momentumSesame Street Cookie Monster Baby Boys Bodysuit Bib and Pants 3 Piece Set
Sesame Street$15.195.0★
Sesame Street Cookie Monster Baby Boys 3 Pack Bodysuit for Newborn and Infant
Sesame Street$19.265.0★
JAN & JUL Adjustable Water Resistant 50+ UPF Bucket Sun-Hat for Toddlers and Kids (L: 2-5 Years Pink Ice Cream)
JAN & JUL$21.694.8★
Sesame Street Shoes Elmo Big Bird Cookie Monster Grover Oscar Telly Zoe Abby - Kids Girl Boy Canva Low Top Sneaker Slip On - Multi Color (Size 6 Toddler)
Sesame Street$24.394.7★
Sesame Street Elmo and Cookie Monster Baby Boys Shortall Overalls with Hat 3-Piece Set for Newborn and Infants
Sesame Street$22.914.9★
What buyers say about sesame street bath toys
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for toddlers”
“Perfect size for little fingers”
“It is good quality build”
“Good value”
“cute and durable”
“Perfect for gifting”
“Bright colors”
“Exactly as described”
“Easy to use and great price”
“These cups are 100% spill proof”
What buyers complain about
“It feels as though it might break really easily”
“So they didnt fit”
“Both of these leak like crazy”
“Too expensive for little kids toys”
“Batteries died fast”
“This is does not come in the packaging in the picture”
“It doesn't swim very well”
“is impossible to open for even an adult”
“I thought I got someones returned item when I opened it”
“not impressed with performance”
Top return reasons
Common questions
- Is sesame street bath toys profitable to sell on Amazon United States?
- The niche generates $73K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the sesame street bath toys niche?
- 6 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in sesame street bath toys?
- Top complaints mined from reviews: Durability, Size-Overall, Leak-Proof. The return rate is 1.0%.
- When does demand for sesame street bath toys peak?
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the sesame street bath toys niche?
- Listings span $4.03–$29.12; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 2,491 reviews — the moat a new listing must climb.