Sensory Toys for 1 Year Old
MaybeThe top 5 products take only 13% of clicks. But demand is soft, at -15.5% this quarter, so Sensory Toys for 1 Year Old is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 4656
- Market size
- $174K/yr377K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 13%top-5 click share · 123 brands · 291 sellers
Flapen Score
Sensory Toys for 1 Year Old against its category
The dotted line is the Toys & Games average. Past it, Sensory Toys for 1 Year Old is stronger. Inside it, weaker.
Market
The Sensory Toys for 1 Year Old market on Amazon at a glance
Shoppers on Amazon United States searched for Sensory Toys for 1 Year Old 377K times last year and spent an estimated $174K. The top 5 brands take 20% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $174Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- sensory toys for 1 year old95K searches a year
02 · Price
A sale here is worth $18.72.
Listings sell for $18.72 on average, from $4.95 to $88.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $18.72 that is $0 to $2K a year per listing.
- Average price
- $18.72inside the $15 to $100 sweet spot
- Price range
- $4.95–$88.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #52 within Early Development & Activity Toys. It carries 6,276 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 99%
- Out of stock, average day
- 1.1%
- Average rank
- #52in Early Development & Activity Toys
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 6,276per listing
- Listings tracked
- 156
04 · Newcomers
21 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 21Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Sensory Toys for 1 Year Old products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
123 rising
Sellers
291
Top-5 brand share
20%
Top 20: 51%
Top-5 click share
13%
Top 20: 41%
Open market
77%
- Brand 15%
- Brand 25%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Sensory Toys for 1 Year Old search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Sensory Toys for 1 Year Old search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sensory toys for 1 year old95K/yr
- toys for autistic toddlers 2-452K/yr
- 1 year old sensory toys32K/yr
- sensory toys 1 year old37K/yr
- small toddler toys44K/yr
- toddler sensory play12K/yr
- small toys for toddlers 1-328K/yr
- small toys for toddlers14K/yr
- baby sensory toys 12-18 months15K/yr
- sensory activities for toddlers 1-312K/yr
Reviews and returns
What reviews say buyers love and hate about Sensory Toys for 1 Year Old
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensory Toys for 1 Year Old questions
Answered from the same tracked data.