Secret Hitler
FailThe top 5 brands take 100% of clicks, so Secret Hitler is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $2.0M/yr1.2M searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 16 sellers
Flapen Score
Secret Hitler against its category
The dotted line is the Toys & Games average. Past it, Secret Hitler is stronger. Inside it, weaker.
Market
The Secret Hitler market on Amazon at a glance
Shoppers on Amazon United States searched for Secret Hitler 1.2M times last year and spent an estimated $2.0M. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $2.0Ma year
- Peak month
- December5.5× the quietest month
- Top search term
- secret hitler258K searches a year
02 · Price
A sale here is worth $25.19.
Listings sell for $25.19 on average, from $12.98 to $44.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $25.19 that is $202K to $252K a year per listing.
- Average price
- $25.19inside the $15 to $100 sweet spot
- Price range
- $12.98–$44.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $202K–$252K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #457 within Dedicated Deck Card Games. It carries 4,853 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #457in Dedicated Deck Card Games
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 4,853per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Secret Hitler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Secret Hitler
- Price
- $44.97
- Rating
- 4.9/5
- Reviews
- 15,125
- Age
- 6y ago

Bezier Games One Night Ultimate Werewolf | Fast 10-Minute Social Deduction and Bluffing | Hidden Roles Mystery Party for Adults and Kids | 3-10 Players
- Price
- $24.87
- Rating
- 4.8/5
- Reviews
- 9,501
- Age
- 12y ago

Bezier Games Ultimate Werewolf | Villagers vs Werewolves Hidden Role Mystery for Large Groups | Social Deduction with Bluffing and Moderator-Led Play | Ages 13+ | 3-24 Players | 30-90 Min
- Price
- $12.98
- Rating
- 4.7/5
- Reviews
- 988
- Age
- 11y ago

Decrypto | Deduction Party Game | #2 Party Game on BoardGameGeek | Great for Teens and Adults | Ages 12+ | 3 to 8 Players | 15 Minutes
- Price
- $24.97
- Rating
- 4.8/5
- Reviews
- 590
- Age
- 8y ago

Stellar Factory Werewolf Party Game Up to 35 Players Ages 12+
- Price
- $13.95
- Rating
- 4.6/5
- Reviews
- 2,618
- Age
- 9y ago
Trending
estimated 90-day click momentum
Secret Hitler
- Price
- $44.97
- Rating
- 4.9/5
- Reviews
- 15,125
- Age
- 6y ago

Bezier Games Ultimate Werewolf | Villagers vs Werewolves Hidden Role Mystery for Large Groups | Social Deduction with Bluffing and Moderator-Led Play | Ages 13+ | 3-24 Players | 30-90 Min
- Price
- $12.98
- Rating
- 4.7/5
- Reviews
- 988
- Age
- 11y ago

Decrypto | Deduction Party Game | #2 Party Game on BoardGameGeek | Great for Teens and Adults | Ages 12+ | 3 to 8 Players | 15 Minutes
- Price
- $24.97
- Rating
- 4.8/5
- Reviews
- 590
- Age
- 8y ago

Bezier Games Ultimate Werewolf Extreme | Social Deduction with Hidden Roles Bluffing and Voting | Moderator App Included | 3-25 Players Ages 8+ | 30-60 Minutes
- Price
- $29.40
- Rating
- 4.8/5
- Reviews
- 298
- Age
- 5y ago

Bezier Games One Night Ultimate Werewolf | Fast 10-Minute Social Deduction and Bluffing | Hidden Roles Mystery Party for Adults and Kids | 3-10 Players
- Price
- $24.87
- Rating
- 4.8/5
- Reviews
- 9,501
- Age
- 12y ago
Newest
by launch date
Bezier Games Ultimate Werewolf Extreme | Social Deduction with Hidden Roles Bluffing and Voting | Moderator App Included | 3-25 Players Ages 8+ | 30-60 Minutes
- Price
- $29.40
- Rating
- 4.8/5
- Reviews
- 298
- Age
- 5y ago

Secret Hitler
- Price
- $44.97
- Rating
- 4.9/5
- Reviews
- 15,125
- Age
- 6y ago

Decrypto | Deduction Party Game | #2 Party Game on BoardGameGeek | Great for Teens and Adults | Ages 12+ | 3 to 8 Players | 15 Minutes
- Price
- $24.97
- Rating
- 4.8/5
- Reviews
- 590
- Age
- 8y ago

Stellar Factory Werewolf Party Game Up to 35 Players Ages 12+
- Price
- $13.95
- Rating
- 4.6/5
- Reviews
- 2,618
- Age
- 9y ago

Bezier Games Ultimate Werewolf | Villagers vs Werewolves Hidden Role Mystery for Large Groups | Social Deduction with Bluffing and Moderator-Led Play | Ages 13+ | 3-24 Players | 30-90 Min
- Price
- $12.98
- Rating
- 4.7/5
- Reviews
- 988
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Secret Hitler55%
- Bezier Games36%
- Scorpion Masqué5%
- Stellar Factory5%
- Open — no brand owns it (0%)
Demand
Secret Hitler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Secret Hitler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- secret hitler258K/yr
- werewolf304K/yr
- werewolf game128K/yr
- secret hitler game100K/yr
- avalon79K/yr
- one night ultimate werewolf73K/yr
- blood on the clocktower67K/yr
- avalon board game23K/yr
- secret hitler board game37K/yr
- one night werewolf30K/yr
Reviews and returns
What reviews say buyers love and hate about Secret Hitler
We read the reviews and the return reasons for every product selling here.
“Misprinted”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Secret Hitler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








