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Secret Hitler

Fail

The top 5 brands take 100% of clicks, so Secret Hitler is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$2.0M/yr1.2M searches / yr
90-day growth
+8.5%search demand this quarter
Competition
97%top-5 click share · 4 brands · 16 sellers

Flapen Score

Secret Hitler against its category

The dotted line is the Toys & Games average. Past it, Secret Hitler is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Secret Hitler market on Amazon at a glance

Shoppers on Amazon United States searched for Secret Hitler 1.2M times last year and spent an estimated $2.0M. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
6.4%
Market size, estimated
$2.0Ma year
Peak month
December5.5× the quietest month
Top search term
secret hitler258K searches a year

02 · Price

A sale here is worth $25.19.

Listings sell for $25.19 on average, from $12.98 to $44.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $25.19 that is $202K to $252K a year per listing.

Average price
$25.19inside the $15 to $100 sweet spot
Price range
$12.98–$44.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
$202K–$252K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #457 within Dedicated Deck Card Games. It carries 4,853 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#457in Dedicated Deck Card Games
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
4,853per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Secret Hitler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 236%
  • Brand 35%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Secret Hitler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Secret Hitler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • secret hitler258K/yr
  • werewolf304K/yr
  • werewolf game128K/yr
  • secret hitler game100K/yr
  • avalon79K/yr
  • one night ultimate werewolf73K/yr
  • blood on the clocktower67K/yr
  • avalon board game23K/yr
  • secret hitler board game37K/yr
  • one night werewolf30K/yr

Reviews and returns

What reviews say buyers love and hate about Secret Hitler

We read the reviews and the return reasons for every product selling here.

66%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Print Quality”
1.6%of orders come back
“Misprinted”
A buyer, on “Print Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Secret Hitler questions

Answered from the same tracked data.