Secret Hitler
FailThe top 5 brands take 100% of clicks, so Secret Hitler is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $2.0M/yr1.2M searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 16 sellers
Flapen Score
Secret Hitler against its category
The dotted line is the Toys & Games average. Past it, Secret Hitler is stronger. Inside it, weaker.
Market
The Secret Hitler market on Amazon at a glance
Shoppers on Amazon United States searched for Secret Hitler 1.2M times last year and spent an estimated $2.0M. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $2.0Ma year
- Peak month
- December5.5× the quietest month
- Top search term
- secret hitler258K searches a year
02 · Price
A sale here is worth $25.19.
Listings sell for $25.19 on average, from $12.98 to $44.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $25.19 that is $202K to $252K a year per listing.
- Average price
- $25.19inside the $15 to $100 sweet spot
- Price range
- $12.98–$44.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $202K–$252K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #457 within Dedicated Deck Card Games. It carries 4,853 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #457in Dedicated Deck Card Games
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 4,853per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Secret Hitler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brand 155%
- Brand 236%
- Brand 35%
- Brand 45%
- Open — no brand owns it (0%)
Demand
Secret Hitler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Secret Hitler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- secret hitler258K/yr
- werewolf304K/yr
- werewolf game128K/yr
- secret hitler game100K/yr
- avalon79K/yr
- one night ultimate werewolf73K/yr
- blood on the clocktower67K/yr
- avalon board game23K/yr
- secret hitler board game37K/yr
- one night werewolf30K/yr
Reviews and returns
What reviews say buyers love and hate about Secret Hitler
We read the reviews and the return reasons for every product selling here.
“Misprinted”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Secret Hitler questions
Answered from the same tracked data.








