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Scream Merch

Fail

Demand is soft, at -52.3% this quarter, so Scream Merch is a Fail.

Flapen Score
49
49 / 100
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Market size
$374K/yr1.4M searches / yr
90-day growth
-52.3%search demand this quarter
Competition
41%top-5 click share · 21 brands · 166 sellers

Flapen Score

Scream Merch against its category

The dotted line is the Toys & Games average. Past it, Scream Merch is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scream Merch market on Amazon at a glance

Shoppers on Amazon United States searched for Scream Merch 1.4M times last year and spent an estimated $374K. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
1.1%
Market size, estimated
$374Ka year
Top search term
scream merch295K searches a year

02 · Price

A sale here is worth $23.89.

Listings sell for $23.89 on average, from $7.02 to $48.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $23.89 that is $6K to $12K a year per listing.

Average price
$23.89inside the $15 to $100 sweet spot
Price range
$7.02–$48.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #6,711 within Statues, Bobbleheads & Busts. It carries 387 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
11.2%
Average rank
#6,711in Statues, Bobbleheads & Busts
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
387per listing
Listings tracked
39

04 · Newcomers

6 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Scream Merch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

166

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

41%

Top 20: 81%

Open market

16%

  • Brand 128%
  • Brand 225%
  • Brand 323%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (15 brands, 16%)

Demand

Scream Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 6.2× · 9 of 12 months tracked

Search terms

Top Scream Merch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scream merch295K/yr
  • ghost face merch174K/yr
  • ghostface merch167K/yr
  • ghostface action figure126K/yr
  • ghostface funko pop71K/yr
  • ghost face action figures34K/yr
  • ghost face decor62K/yr
  • ghostface decor62K/yr
  • ghostface figure51K/yr
  • scream decor61K/yr

Reviews and returns

What reviews say buyers love and hate about Scream Merch

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Bad size chart”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Scream Merch questions

Answered from the same tracked data.