Scream Merch
FailDemand is soft, at -52.3% this quarter, so Scream Merch is a Fail.
- Flapen Score
- 49 / 100Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 4649
- Market size
- $374K/yr1.4M searches / yr
- 90-day growth
- -52.3%search demand this quarter
- Competition
- 41%top-5 click share · 21 brands · 166 sellers
Flapen Score
Scream Merch against its category
The dotted line is the Toys & Games average. Past it, Scream Merch is stronger. Inside it, weaker.
Market
The Scream Merch market on Amazon at a glance
Shoppers on Amazon United States searched for Scream Merch 1.4M times last year and spent an estimated $374K. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -52.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $374Ka year
- Top search term
- scream merch295K searches a year
02 · Price
A sale here is worth $23.89.
Listings sell for $23.89 on average, from $7.02 to $48.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $23.89 that is $6K to $12K a year per listing.
- Average price
- $23.89inside the $15 to $100 sweet spot
- Price range
- $7.02–$48.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #6,711 within Statues, Bobbleheads & Busts. It carries 387 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 92%
- Out of stock, average day
- 11.2%
- Average rank
- #6,711in Statues, Bobbleheads & Busts
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 387per listing
- Listings tracked
- 39
04 · Newcomers
6 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Scream Merch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
166
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
41%
Top 20: 81%
Open market
16%
- Brand 128%
- Brand 225%
- Brand 323%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (15 brands, 16%)
Demand
Scream Merch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 6.2× · 9 of 12 months tracked
Search terms
Top Scream Merch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scream merch295K/yr
- ghost face merch174K/yr
- ghostface merch167K/yr
- ghostface action figure126K/yr
- ghostface funko pop71K/yr
- ghost face action figures34K/yr
- ghost face decor62K/yr
- ghostface decor62K/yr
- ghostface figure51K/yr
- scream decor61K/yr
Reviews and returns
What reviews say buyers love and hate about Scream Merch
We read the reviews and the return reasons for every product selling here.
“Bad size chart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scream Merch questions
Answered from the same tracked data.








