Scratch and Sniff Stickers
prices mostly outside the sweet spot ($7.05–$14.48) — Scratch and Sniff Stickers doesn't clear our bar today.
Flapen Score
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Is Scratch and Sniff Stickers profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Scratch and Sniff Stickers is a $491K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.
Scratch and Sniff Stickers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.6% over the last 90 days and 4.4% of searches end in a purchase.
$491K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Scratch and Sniff Stickers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
VKPI Scratch and Sniff Stickers - 864 Pieces 12 Different Scents 36 Sheets - Reward Stickers for Kids Teachers Parents Crafts Party Favors Christmas Gifts
- Price
- $9.78
- Rating
- 4.7/5
- Reviews
- 1,182
- Age
- 3y ago
1260 Scratch and Sniff Stickers for Kids 15 Scents - Smelly Stickers
- Price
- $12.38
- Rating
- 4.6/5
- Reviews
- 14,425
- Age
- 9y ago
VKPI Scratch and Sniff Stickers 576 Pieces Fruits and Foods Smelly Stickers 24 Scents Sheets 144 Designs Reward Motivate Stickers for Kids Teachers Parents Crafts Party Favor Christmas Gift
- Price
- $8.97
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 3y ago
360PCS Scratch & Sniff Stickers for Kids Class 12 Fruit Scents
- Price
- $10.07
- Rating
- 4.8/5
- Reviews
- 204
- Age
- 2y ago
1000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents
- Price
- $9.77
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 9mo ago
Trending
90-day click momentum1000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents
- Price
- $9.77
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 9mo ago
120PCS Scratch and Sniff Stickers for Teens Large Scented Smelly Fruits Reward Stickers Motivational Incentive Fun Decals with Positive Words for Students Teachers Chart School Supplies 12 Designs
- Price
- $8.99
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 10mo ago
Pep Talk Stinky Stickers Variety Pack by TREND Enterprises Inc.; 288 ct.; 24 Designs 8 scents
- Price
- $13.78
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 7y ago
HORIECHALY Smelly Reward Stickers for Kids - 48 Sheets 12 Scents 1320 Pieces Scented Scratch and Sniff Stickers Motivational Classroom Incentives for Teachers Students Toddlers
- Price
- $7.05
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 2y ago
Decorably 800 Scratch and Sniff Smelly Stickers for Teachers Elementary
- Price
- $8.16
- Rating
- 3.4/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch date1000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents
- Price
- $9.77
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 9mo ago
120PCS Scratch and Sniff Stickers for Teens Large Scented Smelly Fruits Reward Stickers Motivational Incentive Fun Decals with Positive Words for Students Teachers Chart School Supplies 12 Designs
- Price
- $8.99
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 10mo ago
1 000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents
- Price
- $9.90
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago
Decorably 800 Scratch and Sniff Smelly Stickers for Teachers Elementary
- Price
- $8.16
- Rating
- 3.4/5
- Reviews
- 51
- Age
- 1y ago
Kalysky 360 Scratch and Sniff Stickers for Kids 24 Sheets Scented Sticker
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
19
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- VKPI37%
- Joyful Artistry19%
- PURPLE LADYBUG17%
- HORIECHALY13%
- OURASHERO5%
- Decorably4%
- Open — no brand owns it (3 brands, 5%)
Scratch and Sniff Stickers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 2.2×
Top Scratch and Sniff Stickers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- scratch and sniff stickers304K/yr
- smelly stickers243K/yr
- scented stickers139K/yr
- smelly stickers for kids71K/yr
- scratch and sniff stickers for kids55K/yr
- scented stickers for kids29K/yr
- smelly stickers for teachers elementary43K/yr
- scratch n sniff stickers22K/yr
- scented stickers for kids classroom25K/yr
- scratch and sniff17K/yr
What reviews say buyers love and hate about Scratch and Sniff Stickers
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Long-lasting scent”
“Great for my classroom”
“Great value”
“Price was great for the quality-great for a teaches”
“Super fun”
What buyers complain about
73% of reviews“Very scented”
“I'm glad they're much bigger than I thought”
“Adhesive on the stickers is a bit weak”
“too expensive”
“It is a little tricky getting the backing off”
Scratch and Sniff Stickers return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scratch and Sniff Stickers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
