scratch and sniff stickers
Skip itPrices mostly outside the sweet spot ($7.05–$14.48) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good$491K$491K/yr · 1.0M searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,502.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.17avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Price range
Bad$7.05–$14.48cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, scratch and sniff stickers is a $491K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
scratch and sniff stickers market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $670K–$894K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #470
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 3.4%
- Avg brand age
- 38 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
19
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- VKPI37%
- Joyful Artistry19%
- PURPLE LADYBUG17%
- HORIECHALY13%
- OURASHERO5%
- Decorably4%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.2×
Top scratch and sniff stickers search terms
- scratch and sniff stickers304K/yr
- smelly stickers243K/yr
- scented stickers139K/yr
- smelly stickers for kids71K/yr
- scratch and sniff stickers for kids55K/yr
- scented stickers for kids29K/yr
- smelly stickers for teachers elementary43K/yr
- scratch n sniff stickers22K/yr
- scented stickers for kids classroom25K/yr
- scratch and sniff17K/yr
Top scratch and sniff stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VKPI Scratch and Sniff Stickers - 864 Pieces 12 Different Scents 36 Sheets - Reward Stickers for Kids Teachers Parents Crafts Party Favors Christmas Gifts
VKPI$9.784.7★1,182 rev
1260 Scratch and Sniff Stickers for Kids 15 Scents - Smelly Stickers
PURPLE LADYBUG$12.384.6★14,425 rev
VKPI Scratch and Sniff Stickers 576 Pieces Fruits and Foods Smelly Stickers 24 Scents Sheets 144 Designs Reward Motivate Stickers for Kids Teachers Parents Crafts Party Favor Christmas Gift
VKPI$8.974.6★634 rev
360PCS Scratch & Sniff Stickers for Kids Class 12 Fruit Scents
Joyful Artistry$10.074.8★204 rev
1000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents
Joyful Artistry$9.774.3★44 rev
Newest
by launch date1000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents
Joyful Artistry$9.7744 rev
120PCS Scratch and Sniff Stickers for Teens Large Scented Smelly Fruits Reward Stickers Motivational Incentive Fun Decals with Positive Words for Students Teachers Chart School Supplies 12 Designs
OURASHERO$8.9942 rev
1 000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents
Joyful Artistry$9.90103 rev
Decorably 800 Scratch and Sniff Smelly Stickers for Teachers Elementary
Decorably$8.1651 rev
Kalysky 360 Scratch and Sniff Stickers for Kids 24 Sheets Scented Sticker
Kalysky$9.93161 rev
Trending
90-day click momentum1000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents
Joyful Artistry$9.774.3★
120PCS Scratch and Sniff Stickers for Teens Large Scented Smelly Fruits Reward Stickers Motivational Incentive Fun Decals with Positive Words for Students Teachers Chart School Supplies 12 Designs
OURASHERO$8.994.5★
Pep Talk Stinky Stickers Variety Pack by TREND Enterprises Inc.; 288 ct.; 24 Designs 8 scents
Trend Enterprises$13.784.7★
HORIECHALY Smelly Reward Stickers for Kids - 48 Sheets 12 Scents 1320 Pieces Scented Scratch and Sniff Stickers Motivational Classroom Incentives for Teachers Students Toddlers
HORIECHALY$7.054.5★
Decorably 800 Scratch and Sniff Smelly Stickers for Teachers Elementary
Decorably$8.163.4★
What buyers say about scratch and sniff stickers
What buyers praise and complain about, mined from review topics.What buyers love
“Long-lasting scent”
“Great for my classroom”
“Great value”
“Price was great for the quality-great for a teaches”
“Super fun”
“Overall, a great deal for anyone looking for a good little gift item”
“have great stickiness”
“the designs are cute”
“The size is perfect for my purpose”
“They seem durable”
What buyers complain about
“Very scented”
“I'm glad they're much bigger than I thought”
“Adhesive on the stickers is a bit weak”
“too expensive”
“It is a little tricky getting the backing off”
“These were a little flimsy could have been a little sturdy”
“If your students are allergic to certain smells”
“did not look like the listed picture”
“Don't last long”
“nothing is made as good as it use to be”
Top return reasons
Common questions
- Is scratch and sniff stickers profitable to sell on Amazon United States?
- The niche generates $491K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the scratch and sniff stickers niche?
- 9 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in scratch and sniff stickers?
- Top complaints mined from reviews: Smell, Size-Overall, Adhesion/Stickiness. The return rate is 0.4%.
- When does demand for scratch and sniff stickers peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.
- What does it cost to enter the scratch and sniff stickers niche?
- Listings span $7.05–$14.48; the average listing price is $11.17 (sweet spot $15–$100). The average incumbent carries 1,502 reviews — the moat a new listing must climb.