Scratch and Sniff Stickers

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $491K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-22.6%

Conversion, latest week

4.4%

Market size, estimated

$491Ka year

Peak month

September2.2× the quietest month

Top search term

scratch and sniff stickers304K searches a year

Listings sell for $11.17 on average, from $7.05 to $14.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $11.17 that is $34K to $45K a year per listing.

Average price

$11.17under the $15 to $100 sweet spot

Price range

$7.05–$14.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$34K–$45K

Returns

0.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #470 within Stickers. It carries 1,502 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#470in Stickers

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,502per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months