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Scorpio

brand-locked demand (top 5 brands take 97% of clicks) — Scorpio doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,432 of 3,143 Toys & Games niches · on the category median

Market size 12Growth 41Conversion 11Competition 65Returns 89Price range 82Avg price 77Brand share 7Review moat 75Quality gap 60
This niche Category average · 3,143 niches

Is Scorpio profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Scorpio is a $47K/yr Amazon United States market (326K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Scorpio: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.1% over the last 90 days and 0.9% of searches end in a purchase.

$47K

revenue / yr

Units sold / yr8K
Search volume / yr+13.1%326K
Conversion rate0.9%
Avg price$15.81

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers9 · 55
Top-5 product click share46%
Open market3%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement36%
New entrants (1y)9· 2 succeeded
Avg rating4.4★
Avg reviews510

Top Scorpio products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

9 falling

Sellers

55

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 99%

Open market

2%

  • Funko90%
  • MJartoria4%
  • COLORFUL BLING2%
  • HDCRYSTALGIFTS1%
  • POP1%
  • Aovila1%
  • Open — no brand owns it (3 brands, 2%)

Scorpio demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume326KCVR0.9%Products22Brands9Top 5 Brands97%OOS Rate21.7%Rating4.4★Reviews510Avg BSR#961
30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.5×

Top Scorpio search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scorpio90K/yr
  • funko pop zodiac28K/yr
  • zodiac funko pops23K/yr
  • funko zodiac12K/yr
  • zodiac funko pop8K/yr
  • gemini funko pop5K/yr
  • scorpio decor11K/yr
  • scorpio gifts79K/yr
  • virgo funko pop4K/yr
  • zodiac funko4K/yr

What reviews say buyers love and hate about Scorpio

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Gifting Purpose21%

It was a gift for my mom

Quality-Overall20%

Great quality and adorable

Collectibles18%

Collectible

Advertised Vs Actual Product16%

It's exactly as advertised

Value For Money10%

Very nice for the price

What buyers complain about

86% of reviews
Size-Overall14%

Too big

Durability14%

Broke after wearing a week

Quality-Overall14%

Needs improvement

Leather Quality14%

My bracelet came broken the leather

Color14%

The cake was white when the interior should've been ombre. I'm pretending it's a wedding cake with white buttercream frosting

Scorpio return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
15%
2Defective Material/Parts
13%
3Size-Overall
11%
4Value For Money
10%
5Quality-Overall
9%

Common Scorpio questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scorpio 46/100 on Amazon United States — Skip it. The niche generates $47K/yr across 22 tracked products. 2 of 9 products launched in the last 360 days are still selling. Search demand moved +13.1% over the last 90 days.
Search demand for Scorpio on Amazon United States peaks in Oct–Nov–Dec, where the busiest month runs 12.5× the quietest.