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Scorpio

Fail

The top 5 brands take 97% of clicks, so Scorpio is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$47K/yr326K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
46%top-5 click share · 9 brands · 55 sellers

Flapen Score

Scorpio against its category

The dotted line is the Toys & Games average. Past it, Scorpio is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scorpio market on Amazon at a glance

Shoppers on Amazon United States searched for Scorpio 326K times last year and spent an estimated $47K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
0.9%
Market size, estimated
$47Ka year
Peak month
November12.5× the quietest month
Top search term
scorpio90K searches a year

02 · Price

A sale here is worth $15.81.

Listings sell for $15.81 on average, from $6.85 to $56.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.81 that is $2K to $4K a year per listing.

Average price
$15.81inside the $15 to $100 sweet spot
Price range
$6.85–$56.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #961 within Statues, Bobbleheads & Busts. It carries 510 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
21.7%
Average rank
#961in Statues, Bobbleheads & Busts
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
510per listing
Listings tracked
22

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Scorpio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

55

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 99%

Open market

2%

  • Brand 190%
  • Brand 24%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Scorpio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Scorpio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scorpio90K/yr
  • funko pop zodiac28K/yr
  • zodiac funko pops23K/yr
  • funko zodiac12K/yr
  • zodiac funko pop8K/yr
  • gemini funko pop5K/yr
  • scorpio decor11K/yr
  • scorpio gifts79K/yr
  • virgo funko pop4K/yr
  • zodiac funko4K/yr

Reviews and returns

What reviews say buyers love and hate about Scorpio

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gifting Purpose”
14%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Too big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Scorpio questions

Answered from the same tracked data.