Scooby Doo Figures
FailThe products selling today already average 4.7★, so Scooby Doo Figures is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $167K/yr271K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 46%top-5 click share · 17 brands · 170 sellers
Flapen Score
Scooby Doo Figures against its category
The dotted line is the Toys & Games average. Past it, Scooby Doo Figures is stronger. Inside it, weaker.
Market
The Scooby Doo Figures market on Amazon at a glance
Shoppers on Amazon United States searched for Scooby Doo Figures 271K times last year and spent an estimated $167K. The top 5 brands take 77% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.
- Searches, last 12 months
- 271K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $167Ka year
- Top search term
- scooby doo funko pop56K searches a year
02 · Price
A sale here is worth $31.85.
Listings sell for $31.85 on average, from $7.58 to $232.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.85 that is $3K to $8K a year per listing.
- Average price
- $31.85inside the $15 to $100 sweet spot
- Price range
- $7.58–$232.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #5,551 within Statues, Bobbleheads & Busts. It carries 477 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 97%
- Out of stock, average day
- 2.7%
- Average rank
- #5,551in Statues, Bobbleheads & Busts
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 477per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Scooby Doo Figures products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scooby Doo Gigantic 192 Page Coloring Book with Bonus Stand-Up Characters on Back Large. (Large)
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 731
- Age
- 9y ago

Funko POP! Animation: Scooby Doo
- Price
- $14.98
- Rating
- 4.9/5
- Reviews
- 165
- Age
- 1y ago

Funko Pop! Animation: Scooby Doo - Scooby Doo with Sandwich - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans
- Price
- $16.46
- Rating
- 4.9/5
- Reviews
- 3,966
- Age
- 7y ago

Little People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package
- Price
- $32.71
- Rating
- 4.9/5
- Reviews
- 169
- Age
- 5mo ago

Funko POP! Animation: Scooby-Doo - Shaggy Rogers with Sandwich
- Price
- $12.73
- Rating
- 4.9/5
- Reviews
- 1,972
- Age
- 7y ago
Trending
estimated 90-day click momentum
Popfunk Scooby-Doo Character Squares Unisex Adult T Shirt Black X-Large
- Price
- $17.93
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago

Little People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package
- Price
- $32.71
- Rating
- 4.9/5
- Reviews
- 169
- Age
- 5mo ago

Bioworld Scooby Doo Slippers With Tie Dye Mystery Machine No-Slip Sole Slipper Socks For Women Men (S/M)
- Price
- $19.62
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 7y ago

Bioworld Scooby Doo Zoinks Mens 5-Pair Casual Crew Socks
- Price
- $18.14
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 3y ago

Bi-Fold Wallet - Scooby Doo & Shaggy Pose/Scene Blocks + SCOOBY DOO!
- Price
- $20.21
- Rating
- 4.3/5
- Reviews
- 303
- Age
- 10y ago
Newest
by launch date
Little People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package
- Price
- $32.71
- Rating
- 4.9/5
- Reviews
- 169
- Age
- 5mo ago

Hallmark Keepsake Christmas Ornament Scooby-Doo Mystery Machine Funko POP! Cartoon Gifts
- Price
- $36.29
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 9mo ago

Epic Collectibles Pop Animation: Scooby Doo - Scooby Doo in Scuba Outfit Limited Edition Exclusive Vinyl Figure Included with Box Protector Compatible for Funko
- Price
- $31.86
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

Jada Toys Scooby-Doo! 1:24 Scale Mystery Machine R/C Radio Control Vehicle Iconic Collectible
- Price
- $36.39
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 11mo ago

Jada Scooby-Doo! Wave 1 Shaggy Action Figure 1:12 Deluxe Scale Toys 6 Tall Fully Articulated Collector Packaging
- Price
- $32.27
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
170
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 87%
Open market
19%
- Funko30%
- Bendon23%
- Jada12%
- Little People COLLECTOR7%
- Bioworld5%
- KIDS PREFERRED4%
Search terms
Top Scooby Doo Figures search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scooby doo funko pop56K/yr
- scooby doo figures37K/yr
- scooby doo coloring book33K/yr
- scooby doo toy30K/yr
- funko pop scooby doo18K/yr
- scooby doo figurines15K/yr
- scooby doo funko12K/yr
- scooby doo plush toys15K/yr
- scooby doo watch8K/yr
- scooby doo toys for kids9K/yr
Reviews and returns
What reviews say buyers love and hate about Scooby Doo Figures
We read the reviews and the return reasons for every product selling here.
“Not good quality for kids”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scooby Doo Figures questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








