Scooby Doo Figures
strong incumbent ratings (4.7★) — Scooby Doo Figures doesn't clear our bar today.
Flapen Score
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Is Scooby Doo Figures profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Scooby Doo Figures is a $167K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Scooby Doo Figures: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.5% over the last 90 days and 1.9% of searches end in a purchase.
$167K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 30 products
Top Scooby Doo Figures products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Scooby Doo Gigantic 192 Page Coloring Book with Bonus Stand-Up Characters on Back Large. (Large)
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 731
- Age
- 9y ago
Funko POP! Animation: Scooby Doo
- Price
- $14.98
- Rating
- 4.9/5
- Reviews
- 165
- Age
- 1y ago
Funko Pop! Animation: Scooby Doo - Scooby Doo with Sandwich - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans
- Price
- $16.46
- Rating
- 4.9/5
- Reviews
- 3,966
- Age
- 7y ago
Little People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package
- Price
- $32.71
- Rating
- 4.9/5
- Reviews
- 169
- Age
- 5mo ago
Funko POP! Animation: Scooby-Doo - Shaggy Rogers with Sandwich
- Price
- $12.73
- Rating
- 4.9/5
- Reviews
- 1,972
- Age
- 7y ago
Trending
90-day click momentum
Popfunk Scooby-Doo Character Squares Unisex Adult T Shirt Black X-Large
- Price
- $17.93
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago
Little People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package
- Price
- $32.71
- Rating
- 4.9/5
- Reviews
- 169
- Age
- 5mo ago
Bioworld Scooby Doo Slippers With Tie Dye Mystery Machine No-Slip Sole Slipper Socks For Women Men (S/M)
- Price
- $19.62
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 7y ago
Bioworld Scooby Doo Zoinks Mens 5-Pair Casual Crew Socks
- Price
- $18.14
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 3y ago
Bi-Fold Wallet - Scooby Doo & Shaggy Pose/Scene Blocks + SCOOBY DOO!
- Price
- $20.21
- Rating
- 4.3/5
- Reviews
- 303
- Age
- 10y ago
Newest
by launch dateLittle People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package
- Price
- $32.71
- Rating
- 4.9/5
- Reviews
- 169
- Age
- 5mo ago
Hallmark Keepsake Christmas Ornament Scooby-Doo Mystery Machine Funko POP! Cartoon Gifts
- Price
- $36.29
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 9mo ago
Epic Collectibles Pop Animation: Scooby Doo - Scooby Doo in Scuba Outfit Limited Edition Exclusive Vinyl Figure Included with Box Protector Compatible for Funko
- Price
- $31.86
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Jada Toys Scooby-Doo! 1:24 Scale Mystery Machine R/C Radio Control Vehicle Iconic Collectible
- Price
- $36.39
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 11mo ago
Jada Scooby-Doo! Wave 1 Shaggy Action Figure 1:12 Deluxe Scale Toys 6 Tall Fully Articulated Collector Packaging
- Price
- $32.27
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 rising
Sellers
170
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
19%
- Funko30%
- Bendon23%
- Jada12%
- Little People COLLECTOR7%
- Bioworld5%
- KIDS PREFERRED4%
Top Scooby Doo Figures search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- scooby doo funko pop56K/yr
- scooby doo figures37K/yr
- scooby doo coloring book33K/yr
- scooby doo toy30K/yr
- funko pop scooby doo18K/yr
- scooby doo figurines15K/yr
- scooby doo funko12K/yr
- scooby doo plush toys15K/yr
- scooby doo watch8K/yr
- scooby doo toys for kids9K/yr
What reviews say buyers love and hate about Scooby Doo Figures
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Very well made”
“Add it to my collection”
“Worth the buy”
“I also love how they were all different colors and vibrant”
“They are cute toys”
What buyers complain about
82% of reviews“Not good quality for kids”
“Small in size”
“Very expensive”
“the back wheels of the van broke off”
“Highly Breakable, not for kids”
Scooby Doo Figures return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scooby Doo Figures questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
