scooby doo figures
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Incredible$31.85avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great477.27avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$7.58–$232.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$167K$167K/yr · 271K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, scooby doo figures is a $167K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
scooby doo figures market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $191K–$255K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #5,551
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 47%
- Out of stock
- 2.7%
- Avg brand age
- 46 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
170
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
19%
- Funko30%
- Bendon23%
- Jada12%
- Little People COLLECTOR7%
- Bioworld5%
- KIDS PREFERRED4%
Top scooby doo figures search terms
- scooby doo funko pop56K/yr
- scooby doo figures37K/yr
- scooby doo coloring book33K/yr
- scooby doo toy30K/yr
- funko pop scooby doo18K/yr
- scooby doo figurines15K/yr
- scooby doo funko12K/yr
- scooby doo plush toys15K/yr
- scooby doo watch8K/yr
- scooby doo toys for kids9K/yr
Top scooby doo figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scooby Doo Gigantic 192 Page Coloring Book with Bonus Stand-Up Characters on Back Large. (Large)
Bendon$9.304.7★731 rev
Funko POP! Animation: Scooby Doo
Funko$14.984.9★165 rev
Funko Pop! Animation: Scooby Doo - Scooby Doo with Sandwich - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans
Funko$16.464.9★3,966 rev
Little People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package
Little People COLLECTOR$32.714.9★169 rev
Funko POP! Animation: Scooby-Doo - Shaggy Rogers with Sandwich
Funko$12.734.9★1,972 rev
Newest
by launch dateLittle People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package
Little People COLLECTOR$32.71169 rev
Hallmark Keepsake Christmas Ornament Scooby-Doo Mystery Machine Funko POP! Cartoon Gifts
Hallmark Keepsake$36.2986 rev
Epic Collectibles Pop Animation: Scooby Doo - Scooby Doo in Scuba Outfit Limited Edition Exclusive Vinyl Figure Included with Box Protector Compatible for Funko
Epic Collectibles$31.864 rev
Jada Toys Scooby-Doo! 1:24 Scale Mystery Machine R/C Radio Control Vehicle Iconic Collectible
Jada$36.3940 rev
Jada Scooby-Doo! Wave 1 Shaggy Action Figure 1:12 Deluxe Scale Toys 6 Tall Fully Articulated Collector Packaging
Jada$32.2781 rev
Trending
90-day click momentum
Popfunk Scooby-Doo Character Squares Unisex Adult T Shirt Black X-Large
Popfunk$17.934.7★
Little People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package
Little People COLLECTOR$32.714.9★
Bioworld Scooby Doo Slippers With Tie Dye Mystery Machine No-Slip Sole Slipper Socks For Women Men (S/M)
Bioworld$19.624.6★
Bioworld Scooby Doo Zoinks Mens 5-Pair Casual Crew Socks
Bioworld$18.144.7★
Bi-Fold Wallet - Scooby Doo & Shaggy Pose/Scene Blocks + SCOOBY DOO!
Buckle-Down$20.214.3★
What buyers say about scooby doo figures
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Add it to my collection”
“Worth the buy”
“I also love how they were all different colors and vibrant”
“They are cute toys”
“Arrived as pictured”
“Birthday gift”
“Great size”
“Highly durable”
“Theyre very comfortable”
What buyers complain about
“Not good quality for kids”
“Small in size”
“Very expensive”
“the back wheels of the van broke off”
“Highly Breakable, not for kids”
“No Variety; Same Stickers Repeated”
“It said gigantic and the picture looked like a 10x12 giant coloring books”
“The stickers were a bit tough to remove”
“Not handmade anymore”
“it seems flimsy”
Top return reasons
Common questions
- Is scooby doo figures profitable to sell on Amazon United States?
- The niche generates $167K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the scooby doo figures niche?
- 17 brands and 170 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in scooby doo figures?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 1.3%.
- What does it cost to enter the scooby doo figures niche?
- Listings span $7.58–$232.59; the average listing price is $31.85 (sweet spot $15–$100). The average incumbent carries 477 reviews — the moat a new listing must climb.