School Supplies for Girls
FailDemand is soft, at -32.7% this quarter, so School Supplies for Girls is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $307K/yr457K searches / yr
- 90-day growth
- -32.7%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 18 sellers
Flapen Score
School Supplies for Girls against its category
The dotted line is the Toys & Games average. Past it, School Supplies for Girls is stronger. Inside it, weaker.
Market
The School Supplies for Girls market on Amazon at a glance
Shoppers on Amazon United States searched for School Supplies for Girls 457K times last year and spent an estimated $307K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Aug–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $307K a year.
- Searches, last 12 months
- 457K
- Growth, 90 days vs prior 90
- -32.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $307Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- smencils146K searches a year
02 · Price
A sale here is worth $20.84.
Listings sell for $20.84 on average, from $8.00 to $79.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $20.84 that is $16K to $21K a year per listing.
- Average price
- $20.84inside the $15 to $100 sweet spot
- Price range
- $8.00–$79.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $16K–$21K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Drawing & Painting Supplies. It carries 2,719 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #251in Drawing & Painting Supplies
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 2,719per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top School Supplies for Girls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Smencils - Patented Gourmet Scented Graphite HB #2 Pencils Made from Recycled Newspapers 10 Count Gifts for Kids School Supplies
- Price
- $15.98
- Rating
- 4.8/5
- Reviews
- 6,282
- Age
- 20y ago

Graphite Smencils Cylinder - HB #2 Scented Pencils 50 Count Gifts for Kids Party Favors Classroom Rewards
- Price
- $79.65
- Rating
- 4.6/5
- Reviews
- 517
- Age
- 10y ago

Scentos Scented Pencils for Kids - No. 2 Lead Pencils - Cute Pencil - For Ages 3 and Up - 24 Pack
- Price
- $16.75
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 3y ago

Graphite Smencils - HB #2 Scented Pencils 5 Count by Scentco
- Price
- $8.99
- Rating
- 4.7/5
- Reviews
- 8,492
- Age
- 12y ago

Colored Smencils - Patented Gourmet Scented Colored Pencils made from Recycled Newspapers 10 Count Gifts for Kids School Supplies Classroom Rewards
- Price
- $15.83
- Rating
- 4.8/5
- Reviews
- 2,469
- Age
- 12y ago
Trending
estimated 90-day click momentum
Dessert Smencils Cylinder HB #2 Scented Pencils 50 Count Recycled Newspaper Pencils Kids School Supplies Gifts for Kids Party Favors Classroom Rewards
- Price
- $69.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Candy Counter Smencils Cylinder - HB #2 Scented Pencils 50 Count Gifts for Kids Party Favors Classroom Rewards
- Price
- $69.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Graphite Smencils (2 Pack) - HB #2 Patented Gourmet Scented Pencils 10 Count Gifts for Kids School Supplies
- Price
- $30.22
- Rating
- 4.8/5
- Reviews
- 6,282
- Age
- 5y ago

Scentos Scented Pencils for Kids - No. 2 Lead Pencils - Cute Pencil - For Ages 3 and Up - 24 Pack
- Price
- $16.75
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 3y ago

X-Treme Sports Smencils - Patented Gourmet Scented Pencils 5 Count Gifts for Kids School Supplies Classroom Rewards Party Favors
- Price
- $8.90
- Rating
- 4.7/5
- Reviews
- 8,492
- Age
- 4y ago
Newest
by launch date
Dessert Smencils Cylinder HB #2 Scented Pencils 50 Count Recycled Newspaper Pencils Kids School Supplies Gifts for Kids Party Favors Classroom Rewards
- Price
- $69.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Candy Counter Smencils Cylinder - HB #2 Scented Pencils 50 Count Gifts for Kids Party Favors Classroom Rewards
- Price
- $69.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Smencils Candy Counter Scented Pencils HB #2 Graphite Pencils Made from Recycled Newspapers 4 Pack Long-Lasting Gourmet Scents Fun School Supplies & Gifts for Kids Teachers Classroom Rewards
- Price
- $8.00
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 11mo ago

Smencils Dessert Scented Pencils HB #2 Graphite Pencils Made from Recycled Newspapers 4 Pack Long-Lasting Gourmet Scents Fun School Supplies & Gifts for Kids Teachers Classroom Rewards
- Price
- $8.01
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1y ago

Pastel Colored Smencils - Patented Gourmet Scented Colored Pencils made from Recycled Newspapers 10 Count Gifts for Kids School Supplies Classroom Rewards
- Price
- $15.99
- Rating
- 4.8/5
- Reviews
- 8,698
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
18
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 93%
Open market
3%
- Scentco72%
- Leinuosen11%
- Scentos7%
- JQSSHXB3%
- Outus3%
- Ireer2%
- Open — no brand owns it (2 brands, 3%)
Demand
School Supplies for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Aug, Dec · busiest ÷ quietest = 3.7×
Search terms
Top School Supplies for Girls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smencils146K/yr
- scented pencils81K/yr
- smelly pencils66K/yr
- smencils scented pencils66K/yr
- scented pencils for kids18K/yr
- smencils bulk13K/yr
- smelly pencils for kids16K/yr
- smencil8K/yr
- smelly pencils bulk5K/yr
- scented pencils bulk5K/yr
Reviews and returns
What reviews say buyers love and hate about School Supplies for Girls
We read the reviews and the return reasons for every product selling here.
“Smells really artificial and bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common School Supplies for Girls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








