Scented Squishmallows
Scented Squishmallows shows low returns (1.0%), but a small market ($61K/yr) keeps it on the watch list.
Flapen Score
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Is Scented Squishmallows profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Scented Squishmallows is a $61K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Scented Squishmallows: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.9% over the last 90 days and 1.6% of searches end in a purchase.
$61K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 51 products
Top Scented Squishmallows products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JoyCat Baby Toys 6-12 Months Mystery Soft Box 10 Sensory Objects Rattle
- Price
- $26.32
- Rating
- 4.7/5
- Reviews
- 520
- Age
- 2y ago
CMY Cubes PolySquish Discovery Series - Blind Box- Mystery Squishy - Color Mixing Sensory Stress Relief Toy - Tactile Fidget - 16 Shape and Colour Combinations - Collectible Educational STEAM Play
- Price
- $14.03
- Rating
- 4.3/5
- Reviews
- 256
- Age
- 8mo ago
Squishmallows Original 5in Dessert Mystery Squad Official Jazwares Scented Plush (Little)
- Price
- $6.93
- Rating
- 4.7/5
- Reviews
- 233
- Age
- 10mo ago
TeeTurtle Kawaii Cuties Series Reversible Plushie Mystery Box - 3-Inch Mini Two-Sided Blind Box Plush with Embroidered Details - Cute Collectible Surprise Toy for Kids Teens and Adults
- Price
- $7.18
- Rating
- 4.6/5
- Reviews
- 1,706
- Age
- 2y ago
Squishmallows Original 8in Dessert Mystery Squad Official Jazwares Scented Plush (Little)
- Price
- $10.39
- Rating
- 4.8/5
- Reviews
- 221
- Age
- 9mo ago
Trending
90-day click momentum
THE FIDGET GAME Mystery Squishies 22 Pack Squishy Toys Sea Animals Theme Non-Toxic Sensory Stress Relief Toys for Kids Classroom Rewards Goodie Bag Fillers Birthday
- Price
- $19.64
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 10mo ago
8PCS Squishy Box Mystery Fun Set Pack Blind Malt Sugar Creative Slow Return Squishies Relief Hand Relax Desk Decor Party Favor Gifts for Adult (8PCS D)
- Price
- $26.57
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 1mo ago
8-Piece Set Mystery Box Blind Box Malt Sugar Creative Slow-Return Squishy Party Gift 8 Stress Relief
- Price
- $26.81
- Rating
- 3.5/5
- Reviews
- 28
- Age
- 1y ago
Squish-a-longs Mini-Squish 8-Pack (Wave 4 Style 4)
- Price
- $10.30
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 9mo ago
Squishmallows Original 5in Frozen Dessert Mystery Squad Official Jazwares Scented Plush (Little)
- Price
- $12.79
- Rating
- 4.7/5
- Reviews
- 233
- Age
- 6mo ago
Newest
by launch date8PCS Squishy Box Mystery Fun Set Pack Blind Malt Sugar Creative Slow Return Squishies Relief Hand Relax Desk Decor Party Favor Gifts for Adult (8PCS D)
- Price
- $26.57
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 1mo ago
Animal Squishy Toys Mystery Bags for Kids Slow Rising Foam Animal Squishies Blind Bags Mini Animal Mystery Box Toys 20 PCS Party Favors for Classroom Prizes (Little Dragon)
- Price
- $12.14
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 6mo ago
Squishmallows Original 5in Frozen Dessert Mystery Squad Official Jazwares Scented Plush (Little)
- Price
- $12.79
- Rating
- 4.7/5
- Reviews
- 233
- Age
- 6mo ago
CMY Cubes PolySquish Discovery Series - Blind Box- Mystery Squishy - Color Mixing Sensory Stress Relief Toy - Tactile Fidget - 16 Shape and Colour Combinations - Collectible Educational STEAM Play
- Price
- $14.03
- Rating
- 4.3/5
- Reviews
- 256
- Age
- 8mo ago
50-Pack Squishy Fidget Toys Blind Bags Mini Mochi Squishies Mystery Toys for Kids Party Favors Classroom Prizes Goodie Bag Stuffers Sensory Stress Relief Squeeze Toy
- Price
- $17.23
- Rating
- 4.4/5
- Reviews
- 291
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
31 rising
Sellers
79
Top-5 brand share
63%
Top 20: 93%
Top-5 click share
37%
Top 20: 73%
Open market
32%
- Squishmallows25%
- JoyCat15%
- CMY Cubes8%
- TeeTurtle8%
- Hamee7%
- Generic5%
Scented Squishmallows demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 3.4×
Top Scented Squishmallows search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mystery squishy70K/yr
- mystery box for kids17K/yr
- mystery pack12K/yr
- mystery minis15K/yr
- kids mystery box11K/yr
- scented squishmallows22K/yr
- whats in the box toy11K/yr
- mystery mini14K/yr
- mystery box toy5K/yr
- whats in the box12K/yr
What reviews say buyers love and hate about Scented Squishmallows
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Fun game”
“Great quality, good toy”
“Perfect christmas gift”
“The material is soft”
“Excellent value”
What buyers complain about
63% of reviews“Ridiculously small”
“the quality feels really cheap”
“Chemical smell”
“Not with the price IMO”
“Broken”
Scented Squishmallows return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scented Squishmallows questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
