Scented Playdough
brand-locked demand (top 5 brands take 100% of clicks) — Scented Playdough doesn't clear our bar today.
Flapen Score
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Is Scented Playdough profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Scented Playdough is a $48K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Oct–Nov. Verdict: Skip it — 37/100.
Scented Playdough: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.6% over the last 90 days and 4.2% of searches end in a purchase.
$48K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Scented Playdough products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Play-Doh Blue (4 Pack) 3 Ounce Cans
- Price
- $13.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6y ago
Crayola Modeling Dough Blue Bulk Classroom & Art Supplies For Kids 3lb Resealable Bucket
- Price
- $13.28
- Rating
- 4.4/5
- Reviews
- 1,811
- Age
- 19y ago
Crayola Orange Dough 3 lb. Resealable Bucket Toys for Kids Gift
- Price
- $12.63
- Rating
- 4.4/5
- Reviews
- 1,811
- Age
- 19y ago
Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up
- Price
- $8.82
- Rating
- 4.6/5
- Reviews
- 6,055
- Age
- 11y ago
Crayola Dough Classpack - 8 Assorted Colors (48 Count) 3oz Kids Dough Classroom Supplies Teacher Must Haves Nontoxic Ages 3+
- Price
- $42.91
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 6y ago
Trending
90-day click momentum
Crayola Dough - Purple (3lb) Bulk Modeling Dough for Kids Clay Alternative Resealable Tub Ages 3+ Great for Kids Arts & Crafts
- Price
- $13.63
- Rating
- 4.4/5
- Reviews
- 1,811
- Age
- 19y ago
Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up
- Price
- $8.82
- Rating
- 4.6/5
- Reviews
- 6,055
- Age
- 11y ago
Air Dry Clay 12 Packs Molding Clay Soft Modeling Clay for Kids Age 3-12 Air Dry Clay for Adults Light Weight Perfect Clay for Crafts Dark Blue
- Price
- $7.52
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 2y ago
Crayola Modeling Clay 3/5 Ounce Packs Assorted Classic Colors Set of 8
- Price
- $5.45
- Rating
- 4.5/5
- Reviews
- 1,113
- Age
- 8y ago
Crayola Dough Classpack 8 Assorted Colors Tactile Art Supplies 3oz Each 24 Count Bulk
- Price
- $32.01
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 6y ago
Newest
by launch dateAir Dry Clay 12 Packs Molding Clay Soft Modeling Clay for Kids Age 3-12 Air Dry Clay for Adults Light Weight Perfect Clay for Crafts Dark Blue
- Price
- $7.52
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 2y ago
Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $10.06
- Rating
- 4.8/5
- Reviews
- 2,225
- Age
- 2y ago
Crayola Silly Scents Dough 60pk x 1oz Easter Day Gifts & Party Favors Kids Toys for Party Favor Bags Modeling Clay Allergen-Friendly Non-Toxic Candy Creativity Alternative
- Price
- $24.40
- Rating
- 4.8/5
- Reviews
- 373
- Age
- 3y ago
Kinetic Sand 2.5lb Blue Amazon Exclusive Moldable Sensory Toys Ages 3+
- Price
- $15.69
- Rating
- 4.8/5
- Reviews
- 2,692
- Age
- 3y ago
Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans Back to School Gifts Prizes & Party Favors Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive)
- Price
- $15.64
- Rating
- 4.9/5
- Reviews
- 17,339
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 rising
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Crayola72%
- Play-Doh24%
- Wolwefa4%
- Kinetic Sand1%
Scented Playdough demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Oct, Nov · busiest ÷ quietest = 2.7×
Top Scented Playdough search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crayola dough17K/yr
- crayola play dough12K/yr
- blue playdough7K/yr
- blue playdoh13K/yr
- crayola playdough3K/yr
- blue play doh3K/yr
What reviews say buyers love and hate about Scented Playdough
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Cost effective”
“Great fun”
“Color was bright”
“Great quality for price point”
“GREAT GIFT”
What buyers complain about
63% of reviews“Not White”
“breakable”
“Dried Out”
“Not easy to use”
“hard to get smooth”
Scented Playdough return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scented Playdough questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
