Scented Playdough

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

4.2%

Market size, estimated

$48Ka year

Peak month

August2.7× the quietest month

Top search term

crayola dough17K searches a year

Listings sell for $20.28 on average, from $5.45 to $76.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.28 that is $2K to $5K a year per listing.

Average price

$20.28inside the $15 to $100 sweet spot

Price range

$5.45–$76.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.1%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #356 within Clay & Dough. It carries 5,509 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#356in Clay & Dough

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

5,509per listing

Listings tracked

18

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months