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Scented Erasers

Fail

Shoppers spend an estimated $23K a year here, so Scented Erasers is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$23K/yr85K searches / yr
90-day growth
-38.4%search demand this quarter
Competition
44%top-5 click share · 19 brands · 26 sellers

Flapen Score

Scented Erasers against its category

The dotted line is the Toys & Games average. Past it, Scented Erasers is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scented Erasers market on Amazon at a glance

Shoppers on Amazon United States searched for Scented Erasers 85K times last year and spent an estimated $23K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-38.4%
Conversion, latest week
1.8%
Market size, estimated
$23Ka year
Peak month
August3.0× the quietest month
Top search term
scented erasers41K searches a year

02 · Price

A sale here is worth $14.69.

Listings sell for $14.69 on average, from $3.95 to $74.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.69 that is $0 to $1K a year per listing.

Average price
$14.69under the $15 to $100 sweet spot
Price range
$3.95–$74.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #352 within Drawing & Painting Supplies. It carries 523 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
3.6%
Average rank
#352in Drawing & Painting Supplies
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
523per listing
Listings tracked
33

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Scented Erasers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

26

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

20%

  • Brand 131%
  • Brand 216%
  • Brand 312%
  • Brand 412%
  • Brand 55%
  • Brand 64%

Demand

Scented Erasers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Scented Erasers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scented erasers41K/yr
  • smelly erasers16K/yr
  • scented erasers for kids16K/yr
  • smelly erasers for kids8K/yr
  • scented eraser5K/yr

Reviews and returns

What reviews say buyers love and hate about Scented Erasers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Erasability”
31%of negative reviews mention “Smell”
1.2%of orders come back
“The scents are very artificial”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Scented Erasers questions

Answered from the same tracked data.