Is scene it profitable to sell on Amazon United States?

The niche generates $39K/yr across 13 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Skip it (40/100).

How competitive is the scene it niche?

7 brands and 147 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in scene it?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Compatibility-Overall. The return rate is 2.9%.

When does demand for scene it peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the scene it niche?

Listings span $21.19–$101.86; the average listing price is $44.29 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.

scene it

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$44.29

avg listing price — sweet spot $15–$100

Price range

Great$21.19–$101.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great277

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$39K

$39K/yr · 76K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, scene it is a $39K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

scene it market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $33K–$44K; units × avg price
Conversion rate: 1.2%
Avg BSR: #1,278
Page quality: 0%
Prime: 100%
Sponsored: 23%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

147

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

TIPSY LAND36%
Mattel27%
Screenlife20%
Scene It9%
Moose4%
OUTSMARTED!2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top scene it search terms

scene it38K/yr +0.1%1.0% conv.
scene it games13K/yr +45.7%0.5% conv.
dvd games10K/yr +12.3%0.0% conv.
scene it dvd game12K/yr -12.0%0.5% conv.
scene it game3K/yr +19.8%1.2% conv.

All search terms

Top scene it products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scene It? Movie Trivia Board Game The Ultimate Movie Knowledge Test Puzzle-Solving Family Party Game Stream Real Clips with Gamestar App

TIPSY LAND$23.052.3★180 rev

Scene It? Disney Edition DVD Game

Screenlife$44.964.6★425 rev

Scene It? DVD Game - Movies 2nd Edition

Mattel$32.104.4★162 rev

Mattel Scene It? DVD Game - Disney 2nd Edition

Mattel$80.154.4★199 rev

Scene it? Movie Edition DVD Game

Screenlife$29.244.3★209 rev

Newest

by launch date

Soundtrack Trivia Movie Trivia Game for Adults | Name The Movie from a 15 Second Music Clip | Board Game for Adults Kids Ages 8+ 1 or More Players | Music Game with Companion App

GAME NIGHT MEDIA$39.80285 rev

2y ago

Outsmarted App-Connected Live Quiz Show Board Game - 2025 Edition Ages 8+

OUTSMARTED!$22.52859 rev

3y ago

Scene It? Movie Trivia Board Game The Ultimate Movie Knowledge Test Puzzle-Solving Family Party Game Stream Real Clips with Gamestar App

TIPSY LAND$23.05180 rev

3y ago

Clipology Game - The Premier Streaming Board Game Featuring Real Clips From The Worlds Best Movies & TV Shows | Movie Trivia Game

Moose$21.19613 rev

4y ago

Harry Potter - The Complete Cinematic Journey

Scene It$101.86273 rev

15y ago

What buyers say about scene it

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience72%

“Fun game”

Trivia Games6%

“I do like how current most of the questions are”

Remote Control4%

“The ability to play remotely is great, too”

Ease Of Use3%

“Everything is very easy and clear”

Instructions/User Manual/Troubleshooting2%

“The instructions are easy to follow”

Advertised Vs Actual Product2%

“Better than hoped for”

Durability2%

“Hopefully it is still usable”

Gifting Purpose2%

“Family Gift”

Quality-Overall1%

“So many great categories”

Adjustability/Rotatability/Reclining1%

“I especially love that you can adjust the difficulty level depending on whose turn it is”

What buyers complain about

Functionality-Overall32%

“App doesn't work”

Value For Money18%

“Literally goes on sale for less then $100 not even a week after I buy it at full price”

Compatibility-Overall12%

“The app is not longer compatible”

Advertised Vs Actual Product6%

“Listing needs to be removed”

Trivia Games6%

“more of a trivia n no movie clips”

Connectivity-Overall6%

“it's nearly impossible to connect your phone to the TV”

Hard Feel3%

“It's a little bit hard”

Product Condition3%

“meaning we got a used or returned box”

Assembly/Installation2%

“A little confusing to set up”

Size-Overall1%

“The game can be pretty short”

Top return reasons

Functionality-Overall45%

Advertised Vs Actual Product13%

Certifications11%

Connectivity-Overall7%

Value For Money7%

Compatibility-Overall6%