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Scene It

Fail

Shoppers spend an estimated $39K a year here, so Scene It is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$39K/yr76K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
69%top-5 click share · 7 brands · 147 sellers

Flapen Score

Scene It against its category

The dotted line is the Toys & Games average. Past it, Scene It is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scene It market on Amazon at a glance

Shoppers on Amazon United States searched for Scene It 76K times last year and spent an estimated $39K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
1.2%
Market size, estimated
$39Ka year
Peak month
December3.8× the quietest month
Top search term
scene it38K searches a year

02 · Price

A sale here is worth $44.29.

Listings sell for $44.29 on average, from $21.19 to $101.86. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $44.29 that is $0 to $4K a year per listing.

Average price
$44.29inside the $15 to $100 sweet spot
Price range
$21.19–$101.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,278 within DVD Games. It carries 277 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,278in DVD Games
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
277per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Scene It products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

147

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

2%

  • TIPSY LAND36%
  • Mattel27%
  • Screenlife20%
  • Scene It9%
  • Moose4%
  • OUTSMARTED!2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Scene It search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Scene It search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scene it38K/yr
  • scene it games13K/yr
  • dvd games10K/yr
  • scene it dvd game12K/yr
  • scene it game3K/yr

Reviews and returns

What reviews say buyers love and hate about Scene It

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Fun/Entertainment Experience”
32%of negative reviews mention “Functionality-Overall”
2.9%of orders come back
“App doesn't work”
A buyer, on “Functionality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Scene It questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data