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Scene It

a small market ($39K/yr) — Scene It doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46

Market size 10Growth 34Conversion 15Competition 27Returns 52Price range 93Avg price 95Brand share 11Review moat 86Quality gap 78
This niche Category average · 3,143 niches

Is Scene It profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Scene It is a $39K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Scene It: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.6% over the last 90 days and 1.2% of searches end in a purchase.

$39K

revenue / yr

Units sold / yr1K
Search volume / yr+7.6%76K
Conversion rate1.2%
Avg price$44.29

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 147
Top-5 product click share69%
Open market4%
Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement23%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews277

Top Scene It products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$8K$12K$16K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

147

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • TIPSY LAND36%
  • Mattel27%
  • Screenlife20%
  • Scene It9%
  • Moose4%
  • OUTSMARTED!2%
  • Open — no brand owns it (1 brand, 2%)

Scene It demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR1.2%Products13Brands7Top 5 Brands96%OOS Rate0.0%Rating4.3★Reviews277Avg BSR#1,278
5K4KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Top Scene It search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scene it38K/yr
  • scene it games13K/yr
  • dvd games10K/yr
  • scene it dvd game12K/yr
  • scene it game3K/yr

What reviews say buyers love and hate about Scene It

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Fun/Entertainment Experience72%

Fun game

Trivia Games6%

I do like how current most of the questions are

Remote Control4%

The ability to play remotely is great, too

Ease Of Use3%

Everything is very easy and clear

Instructions/User Manual/Troubleshooting2%

The instructions are easy to follow

What buyers complain about

88% of reviews
Functionality-Overall32%

App doesn't work

Value For Money18%

Literally goes on sale for less then $100 not even a week after I buy it at full price

Compatibility-Overall12%

The app is not longer compatible

Advertised Vs Actual Product6%

Listing needs to be removed

Trivia Games6%

more of a trivia n no movie clips

Scene It return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
45%
2Advertised Vs Actual Product
13%
3Certifications
11%
4Connectivity-Overall
7%
5Value For Money
7%

Common Scene It questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scene It 40/100 on Amazon United States — Skip it. The niche generates $39K/yr across 13 tracked products. Search demand moved +7.6% over the last 90 days.
Search demand for Scene It on Amazon United States peaks in Jan–Nov–Dec, where the busiest month runs 3.8× the quietest.