Scarlet Witch
weak search conversion (1.3%) — Scarlet Witch doesn't clear our bar today.
Flapen Score
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Is Scarlet Witch profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Scarlet Witch is a $85K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Scarlet Witch: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.7% over the last 90 days and 1.3% of searches end in a purchase.
$85K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 41 products
Top Scarlet Witch products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko POP! Marvel: WandaVision - Scarlet Witch
- Price
- $16.11
- Rating
- 4.8/5
- Reviews
- 11,393
- Age
- 5y ago
Funko POP! Marvel: Scarlet Witch (House of M)
- Price
- $9.21
- Rating
- 4.9/5
- Reviews
- 224
- Age
- 1y ago
POP! Marvel: Doctor Strange in the Multiverse of Madness - Glow in the Dark Scarlet Witch Vinyl Figure Standard
- Price
- $5.69
- Rating
- 4.8/5
- Reviews
- 203
- Age
- 3y ago
Funko Pop! Marvel: WandaVision - Halloween Wanda Vinyl Figure
- Price
- $16.71
- Rating
- 4.8/5
- Reviews
- 5,953
- Age
- 5y ago
Vioyrie Unisex Adult Cosplay Costume 3D Hoodies Zipper Jacket Coat Sweater Halloween Outfits Casual Sweatshirt Pullover (Zipper 1 Medium)
- Price
- $24.06
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Trending
90-day click momentum
Loungefly Marvel: Scarlet Witch - Wanda - Crossbody Bag with Adjustable Jacquard Strap - Collectible Bags
- Price
- $75.54
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
Gosbeliy Women Maximoff Hoodie Jacket Halloween Sweatshirt Coat Cosplay Costume Large Red
- Price
- $26.66
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 4y ago
Vioyrie Unisex Adult Cosplay Costume 3D Hoodies Zipper Jacket Coat Sweater Halloween Outfits Casual Sweatshirt Pullover (Zipper 1 Medium)
- Price
- $24.06
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Gosbeliy Women Maximoff Hoodie Jacket Halloween Sweatshirt Coat Cosplay Costume Medium Red
- Price
- $27.65
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 4y ago
FOTAP Witch Merch Tote Bag Women Hero Movie Merchandise Shoulder Bag Witch Bag Hero Gift Wanda Witch Mocie Merch (S Witch Tote)
- Price
- $14.30
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 2y ago
Newest
by launch dateLoungefly Marvel: Scarlet Witch - Wanda - Crossbody Bag with Adjustable Jacquard Strap - Collectible Bags
- Price
- $75.54
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
Vioyrie Unisex Adult Cosplay Costume 3D Hoodies Zipper Jacket Coat Sweater Halloween Outfits Casual Sweatshirt Pullover (Zipper 1 Medium)
- Price
- $24.06
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Funko POP! Marvel: Scarlet Witch (House of M)
- Price
- $9.21
- Rating
- 4.9/5
- Reviews
- 224
- Age
- 1y ago
FOTAP Witch Merch Tote Bag Women Hero Movie Merchandise Shoulder Bag Witch Bag Hero Gift Wanda Witch Mocie Merch (S Witch Tote)
- Price
- $14.30
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 2y ago
POP Doctor Strange Multiverse of Madness: Scarlet Witch - Wanda Maximoff (Earth-838) Glow-in-The-Dark Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches
- Price
- $24.53
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
14 rising
Sellers
241
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
9%
- Funko66%
- Gosbeliy8%
- Vioyrie5%
- FOTAP4%
- Marvel4%
- POP4%
- Open — no brand owns it (8 brands, 9%)
Scarlet Witch demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×
Top Scarlet Witch search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- scarlet witch118K/yr
- wanda maximoff42K/yr
- scarlet witch funko pop34K/yr
- wanda funko pop23K/yr
- scarlett witch10K/yr
- wanda maximoff funko pop8K/yr
- scarlet witch merch6K/yr
- funko pop scarlet witch7K/yr
- wandavision funko pop6K/yr
- funko pop wanda5K/yr
What reviews say buyers love and hate about Scarlet Witch
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Great quality and arrived in perfect condition”
“Beautiful artwork”
“it was gifted and enjoyed”
“Exactly what you expect”
“Goes well with my Marvel pop collection”
What buyers complain about
100% of reviews“Doesn't glow in the dark”
“Looks cheap”
“To me they are very small”
“The shirt does NOT look like that”
“The price could be cheaper”
Scarlet Witch return rate & reasons
Why buyers send it back, as a share of all return requests.
3.3%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scarlet Witch questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
