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Scarlet Witch

Fail

Buyers convert on only 1.3% of searches, so Scarlet Witch is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$85K/yr266K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
39%top-5 click share · 14 brands · 241 sellers

Flapen Score

Scarlet Witch against its category

The dotted line is the Toys & Games average. Past it, Scarlet Witch is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scarlet Witch market on Amazon at a glance

Shoppers on Amazon United States searched for Scarlet Witch 266K times last year and spent an estimated $85K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
1.3%
Market size, estimated
$85Ka year
Peak month
December5.6× the quietest month
Top search term
scarlet witch118K searches a year

02 · Price

A sale here is worth $23.74.

Listings sell for $23.74 on average, from $5.69 to $77.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.74 that is $0 to $2K a year per listing.

Average price
$23.74inside the $15 to $100 sweet spot
Price range
$5.69–$77.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #9,922 within Statues, Bobbleheads & Busts. It carries 1,284 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
78%
Out of stock, average day
2.8%
Average rank
#9,922in Statues, Bobbleheads & Busts
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,284per listing
Listings tracked
41

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Scarlet Witch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

241

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

9%

  • Brand 166%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 9%)

Demand

Scarlet Witch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Scarlet Witch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scarlet witch118K/yr
  • wanda maximoff42K/yr
  • scarlet witch funko pop34K/yr
  • wanda funko pop23K/yr
  • scarlett witch10K/yr
  • wanda maximoff funko pop8K/yr
  • scarlet witch merch6K/yr
  • funko pop scarlet witch7K/yr
  • wandavision funko pop6K/yr
  • funko pop wanda5K/yr

Reviews and returns

What reviews say buyers love and hate about Scarlet Witch

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Brightness/Shine/Glow”
3.3%of orders come back
“Doesn't glow in the dark”
A buyer, on “Brightness/Shine/Glow”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Scarlet Witch questions

Answered from the same tracked data.