scarlet witch
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.74avg listing price — sweet spot $15–$100
Price range
Great$5.69–$77.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,284.32avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$85K$85K/yr · 266K searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, scarlet witch is a $85K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
scarlet witch market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $71K–$95K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #9,922
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 39%
- Out of stock
- 2.8%
- Avg brand age
- 45 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
241
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
9%
- Funko66%
- Gosbeliy8%
- Vioyrie5%
- FOTAP4%
- Marvel4%
- POP4%
- Open — no brand owns it (8 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×
Top scarlet witch search terms
- scarlet witch118K/yr
- wanda maximoff42K/yr
- scarlet witch funko pop34K/yr
- wanda funko pop23K/yr
- scarlett witch10K/yr
- wanda maximoff funko pop8K/yr
- scarlet witch merch6K/yr
- funko pop scarlet witch7K/yr
- wandavision funko pop6K/yr
- funko pop wanda5K/yr
Top scarlet witch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Marvel: WandaVision - Scarlet Witch
Funko$16.114.8★11,393 rev
Funko POP! Marvel: Scarlet Witch (House of M)
Funko$9.214.9★224 rev
POP! Marvel: Doctor Strange in the Multiverse of Madness - Glow in the Dark Scarlet Witch Vinyl Figure Standard
Funko$5.694.8★203 rev
Funko Pop! Marvel: WandaVision - Halloween Wanda Vinyl Figure
Funko$16.714.8★5,953 rev
Vioyrie Unisex Adult Cosplay Costume 3D Hoodies Zipper Jacket Coat Sweater Halloween Outfits Casual Sweatshirt Pullover (Zipper 1 Medium)
Vioyrie$24.061.0★1 rev
Newest
by launch date
Loungefly Marvel: Scarlet Witch - Wanda - Crossbody Bag with Adjustable Jacquard Strap - Collectible Bags
Loungefly$75.543 rev
Vioyrie Unisex Adult Cosplay Costume 3D Hoodies Zipper Jacket Coat Sweater Halloween Outfits Casual Sweatshirt Pullover (Zipper 1 Medium)
Vioyrie$24.061 rev
Funko POP! Marvel: Scarlet Witch (House of M)
Funko$9.21224 rev
FOTAP Witch Merch Tote Bag Women Hero Movie Merchandise Shoulder Bag Witch Bag Hero Gift Wanda Witch Mocie Merch (S Witch Tote)
FOTAP$14.3012 rev
POP Doctor Strange Multiverse of Madness: Scarlet Witch - Wanda Maximoff (Earth-838) Glow-in-The-Dark Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches
POP$24.5316 rev
Trending
90-day click momentumLoungefly Marvel: Scarlet Witch - Wanda - Crossbody Bag with Adjustable Jacquard Strap - Collectible Bags
Loungefly$75.545.0★
Gosbeliy Women Maximoff Hoodie Jacket Halloween Sweatshirt Coat Cosplay Costume Large Red
Gosbeliy$26.664.2★
Vioyrie Unisex Adult Cosplay Costume 3D Hoodies Zipper Jacket Coat Sweater Halloween Outfits Casual Sweatshirt Pullover (Zipper 1 Medium)
Vioyrie$24.061.0★
Gosbeliy Women Maximoff Hoodie Jacket Halloween Sweatshirt Coat Cosplay Costume Medium Red
Gosbeliy$27.654.2★
FOTAP Witch Merch Tote Bag Women Hero Movie Merchandise Shoulder Bag Witch Bag Hero Gift Wanda Witch Mocie Merch (S Witch Tote)
FOTAP$14.304.7★
What buyers say about scarlet witch
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and arrived in perfect condition”
“Beautiful artwork”
“it was gifted and enjoyed”
“Exactly what you expect”
“Goes well with my Marvel pop collection”
“Amazing Glow-in-the-Dark Funko Pop”
“The colors are vibrant”
“it looks excellent on display”
“Product is thick and durable”
“Product is thick and durable”
What buyers complain about
“Doesn't glow in the dark”
“Looks cheap”
“To me they are very small”
“The shirt does NOT look like that”
“The price could be cheaper”
Top return reasons
Common questions
- Is scarlet witch profitable to sell on Amazon United States?
- The niche generates $85K/yr across 41 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the scarlet witch niche?
- 14 brands and 241 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in scarlet witch?
- Top complaints mined from reviews: Brightness/Shine/Glow, Quality-Overall, Size-Overall. The return rate is 3.3%.
- When does demand for scarlet witch peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the scarlet witch niche?
- Listings span $5.69–$77.81; the average listing price is $23.74 (sweet spot $15–$100). The average incumbent carries 1,284 reviews — the moat a new listing must climb.