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scarface

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 8Growth 53Conversion 7Competition 21Returns 61Price range 76Avg price 95Brand share 39Review moat 87Quality gap 25

Avg price

Incredible$37.90

avg listing price — sweet spot $15–$100

Review moat

Great257.23

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.00–$117.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Growth

Good+24.7%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$30K

$30K/yr · 147K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, scarface is a $30K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 38/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

scarface market data

Units sold / yr
1K–1K
avg 100–250/product
Revenue / yr
$38K–$47K
units × avg price
Conversion rate
0.5%
Avg BSR
#3,362
Page quality
0%
Prime
77%
Sponsored
62%
Out of stock
1.9%
Avg brand age
45 months
Avg seller age
155 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

31

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • SD TOYS49%
  • SCARFACE14%
  • American Art Classics9%
  • McFarlane Toys6%
  • Surreal Entertainment5%
  • Morofme5%
  • Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.7% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 8.7×

Top scarface search terms

  • scarface cake topper45K/yr
  • scareface18K/yr
  • scarface figure28K/yr
  • tony montana figure13K/yr
  • scarface action figure12K/yr
  • scarface cake decorations8K/yr
  • scarface statue6K/yr
  • scarface accessories5K/yr
  • scarface merch7K/yr
  • scarface toy4K/yr
All search terms

Top scarface products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about scarface

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall13%

“The size were perfect”

Quality-Overall12%

“Awesome quality”

Ease Of Use10%

“Perfect easy to use”

Gifting Purpose9%

“is was a gift”

Display-Overall7%

“Perfect figure for display”

Touch/Button Controls7%

“Perfect touch”

Fun/Entertainment Experience7%

“Cute and fun”

Brightness/Shine/Glow7%

“Glittery”

Value For Money6%

“Edible money”

Weight Light3%

“They were very light”

What buyers complain about

Size-Overall33%

“Kinda of small”

Value For Money25%

“A little pricey”

Advertised Vs Actual Product8%

“The only thing I didn't like was it says the word copy on the bottom corner”

Top return reasons

Size-Overall70%
Advertised Vs Actual Product10%
Quality-Overall6%
Color4%
Value For Money2%
Defective Material/Parts2%
Display Colors1%
Print Quality1%
Weight Heavy1%
Sharpness1%

Common questions

Is scarface profitable to sell on Amazon United States?
The niche generates $30K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.7%. Flapen's verdict: Skip it (38/100).
How competitive is the scarface niche?
11 brands and 31 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in scarface?
Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 2.6%.
When does demand for scarface peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 8.7× the quietest.
What does it cost to enter the scarface niche?
Listings span $7.00–$117.71; the average listing price is $37.90 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.