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Scarface

Fail

Buyers convert on only 0.5% of searches, so Scarface is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$30K/yr147K searches / yr
90-day growth
+24.7%search demand this quarter
Competition
75%top-5 click share · 11 brands · 31 sellers

Flapen Score

Scarface against its category

The dotted line is the Toys & Games average. Past it, Scarface is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scarface market on Amazon at a glance

Shoppers on Amazon United States searched for Scarface 147K times last year and spent an estimated $30K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
+24.7%
Conversion, latest week
0.5%
Market size, estimated
$30Ka year
Peak month
September8.7× the quietest month
Top search term
scarface cake topper45K searches a year

02 · Price

A sale here is worth $37.90.

Listings sell for $37.90 on average, from $7.00 to $117.71. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $37.90 that is $4K to $9K a year per listing.

Average price
$37.90inside the $15 to $100 sweet spot
Price range
$7.00–$117.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #3,362 within Dolls. It carries 257 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
77%
Out of stock, average day
1.9%
Average rank
#3,362in Dolls
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
257per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Scarface products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

31

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • Brand 149%
  • Brand 214%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 14%)

Demand

Scarface search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 8.7×

Search terms

Top Scarface search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scarface cake topper45K/yr
  • scareface18K/yr
  • scarface figure28K/yr
  • tony montana figure13K/yr
  • scarface action figure12K/yr
  • scarface cake decorations8K/yr
  • scarface statue6K/yr
  • scarface accessories5K/yr
  • scarface merch7K/yr
  • scarface toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Scarface

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Kinda of small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Scarface questions

Answered from the same tracked data.