Sally
Sally shows low returns (0.4%), but weak search conversion (0.9%) keeps it on the watch list.
Flapen Score
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Is Sally profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Sally is a $47K/yr Amazon United States market (251K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Sally: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +68.5% over the last 90 days and 0.9% of searches end in a purchase.
$47K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 56 products
Top Sally products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop! Disney: The Nightmare Before Christmas - Couture Sally - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors
- Price
- $14.34
- Rating
- 4.9/5
- Reviews
- 248
- Age
- 1y ago
Disney Nightmare Before Christmas Adult Black Rose Pool Slides 7/8
- Price
- $25.86
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 7mo ago
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
- Price
- $29.55
- Rating
- 4.2/5
- Reviews
- 1,614
- Age
- 10y ago
Disney Store Unisex-Child The Nightmare Before Christmas Plush Collection - Sally - Detailed Design - Unique Gift for Fans & Kids - Celebrate Tim Burtons Iconic Character
- Price
- $22.88
- Rating
- 4.7/5
- Reviews
- 452
- Age
- 3y ago
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
- Price
- $28.50
- Rating
- 4.2/5
- Reviews
- 1,614
- Age
- 10y ago
Trending
90-day click momentum
Sally Omalley Im 50 T-Shirt I Like to Kick Stretch and Kick Shirt Unisex Crewneck Short Sleeve Casual Graphic Tee (L) Black
- Price
- $17.70
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 2y ago
Disney Nightmare Before Christmas Adult Black Rose Pool Slides 7/8
- Price
- $25.86
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 7mo ago
Disney Nightmare Before Christmas Adult Black Rose Pool Slides Size 5/6
- Price
- $24.81
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 7mo ago
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
- Price
- $28.50
- Rating
- 4.2/5
- Reviews
- 1,614
- Age
- 10y ago
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
- Price
- $29.55
- Rating
- 4.2/5
- Reviews
- 1,614
- Age
- 10y ago
Newest
by launch date
Disney Fantasy Gown Nightgown SO SALLY
- Price
- $20.50
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago
Disney Fantasy Gown Nightgown SO SALLY
- Price
- $20.40
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago
LEGO Disney Sallys Flowerpot Building Toy - The Nightmare Before Christmas Set for Girls & Boys Ages 9+ - Kids Room and Desk Decor - Gift for Birthdays - 43288
- Price
- $49.82
- Rating
- 4.9/5
- Reviews
- 146
- Age
- 5mo ago
Disney Tim Burtons The Nightmare Before Christmas Valentine Small Plush Stuffed Animal 2-Pack Soft & Cuddly Toy for Fans & Kids by Just Play
- Price
- $17.60
- Rating
- 5.0/5
- Reviews
- 32
- Age
- 7mo ago
Disney Nightmare Before Christmas Adult Black Rose Pool Slides 7/8
- Price
- $25.86
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
21 falling
Sellers
286
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
32%
Top 20: 70%
Open market
18%
- Disney43%
- Funko22%
- Just Play5%
- Disney Store5%
- Medicom4%
- LEGO3%
Sally demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top Sally search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sally111K/yr
- sally nightmare before christmas63K/yr
- nightmare before christmas sally25K/yr
- sally doll17K/yr
- sally funko pop11K/yr
- sally doll nightmare before christmas11K/yr
- sally from nightmare before christmas6K/yr
- funko pop sally3K/yr
- sally nightmare before christmas doll5K/yr
What reviews say buyers love and hate about Sally
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“its well made”
“Works ok”
“Easy to use”
“Works as advertise”
“Great value”
What buyers complain about
56% of reviews“Did not work”
“It's actually bigger than I thought it would be”
“Allergic reaction”
“which indicates it is not new”
“It dried my fingers”
Sally return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sally questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
