Sally

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

251K

Growth, 90 days vs prior 90

+68.5%

Conversion, latest week

0.9%

Market size, estimated

$47Ka year

Peak month

December4.2× the quietest month

Top search term

sally111K searches a year

Listings sell for $21.47 on average, from $5.02 to $65.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.47 that is $0 to $2K a year per listing.

Average price

$21.47inside the $15 to $100 sweet spot

Price range

$5.02–$65.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.4%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #8,764 within Statues, Bobbleheads & Busts. It carries 2,771 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

98%

Out of stock, average day

3.0%

Average rank

#8,764in Statues, Bobbleheads & Busts

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,771per listing

Listings tracked

56

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

7Amazon's first-year sales bar

Average brand age

39 months