sally
Worth a lookShows low returns (0.4%), but weak search conversion (0.9%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$21.47avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$5.02–$65.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+68.5%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,770.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 251K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sally is a $47K/yr Amazon United States market (251K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
sally market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $64K–$86K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #8,764
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 64%
- Out of stock
- 3.0%
- Avg brand age
- 39 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
286
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
32%
Top 20: 70%
Open market
18%
- Disney43%
- Funko22%
- Just Play5%
- Disney Store5%
- Medicom4%
- LEGO3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +68.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top sally search terms
- sally111K/yr
- sally nightmare before christmas63K/yr
- nightmare before christmas sally25K/yr
- sally doll17K/yr
- sally funko pop11K/yr
- sally doll nightmare before christmas11K/yr
- sally from nightmare before christmas6K/yr
- funko pop sally3K/yr
- sally nightmare before christmas doll5K/yr
Top sally products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Disney: The Nightmare Before Christmas - Couture Sally - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors
Funko$14.344.9★248 rev
Disney Nightmare Before Christmas Adult Black Rose Pool Slides 7/8
Disney$25.864.3★37 rev
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
Disney$29.554.2★1,614 rev
Disney Store Unisex-Child The Nightmare Before Christmas Plush Collection - Sally - Detailed Design - Unique Gift for Fans & Kids - Celebrate Tim Burtons Iconic Character
Disney Store$22.884.7★452 rev
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
Disney$28.504.2★1,614 rev
Newest
by launch date
Disney Fantasy Gown Nightgown SO SALLY
Disney$20.5021,995 rev
Disney Fantasy Gown Nightgown SO SALLY
Disney$20.4021,995 rev
LEGO Disney Sallys Flowerpot Building Toy - The Nightmare Before Christmas Set for Girls & Boys Ages 9+ - Kids Room and Desk Decor - Gift for Birthdays - 43288
LEGO$49.82146 rev
Disney Tim Burtons The Nightmare Before Christmas Valentine Small Plush Stuffed Animal 2-Pack Soft & Cuddly Toy for Fans & Kids by Just Play
Disney$17.6032 rev
Disney Nightmare Before Christmas Adult Black Rose Pool Slides 7/8
Disney$25.8637 rev
Trending
90-day click momentum
Sally Omalley Im 50 T-Shirt I Like to Kick Stretch and Kick Shirt Unisex Crewneck Short Sleeve Casual Graphic Tee (L) Black
Generic$17.704.5★
Disney Nightmare Before Christmas Adult Black Rose Pool Slides 7/8
Disney$25.864.3★
Disney Nightmare Before Christmas Adult Black Rose Pool Slides Size 5/6
Disney$24.814.3★
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
Disney$28.504.2★
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
Disney$29.554.2★
What buyers say about sally
What buyers praise and complain about, mined from review topics.What buyers love
“its well made”
“Works ok”
“Easy to use”
“Works as advertise”
“Great value”
“Super gentle and easy”
“The BEST cuticle remover ever”
“It was so easy to clean them up”
“Cute little size”
“A collector's item”
What buyers complain about
“Did not work”
“It's actually bigger than I thought it would be”
“Allergic reaction”
“which indicates it is not new”
“It dried my fingers”
“Watery and little product”
“my cuticles started to also burn”
“I think it could go down a dollar or so”
“really have not noticed a difference”
“The materials are pretty crummy”
Top return reasons
Common questions
- Is sally profitable to sell on Amazon United States?
- The niche generates $47K/yr across 56 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is +68.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the sally niche?
- 21 brands and 286 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in sally?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Allergies. The return rate is 0.4%.
- When does demand for sally peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the sally niche?
- Listings span $5.02–$65.01; the average listing price is $21.47 (sweet spot $15–$100). The average incumbent carries 2,771 reviews — the moat a new listing must climb.