sailor moon plush
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$49.81avg listing price — sweet spot $15–$100
Review moat
Great360.48avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Price range
Okay$7.01–$196.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$31K$31K/yr · 113K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sailor moon plush is a $31K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
sailor moon plush market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $50K–$62K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #9,750
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 19%
- Out of stock
- 11.5%
- Avg brand age
- 37 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
96
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
40%
Top 20: 85%
Open market
1%
- Funko53%
- Great Eastern Entertainment32%
- Bioworld7%
- Memall2%
- POP2%
- TAMASHII NATIONS2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top sailor moon plush search terms
- sailor moon plush43K/yr
- sailor moon funko pop36K/yr
- sailor moon plushies10K/yr
- funko pop sailor moon8K/yr
- sailor moon funko8K/yr
- funko sailor moon3K/yr
- sailor moon pop2K/yr
- sailor moon pop funko2K/yr
- sailor moon squishmallow758/yr
Top sailor moon plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP Anime: Sailor Moon with Luna Action Figure
Funko$100.944.8★1,763 rev
Great Eastern Entertainment Sailor Moon Sailor Moon Plush Multicolor 7 inches
Great Eastern Entertainment$25.604.9★110 rev
Funko Pop Anime: Sailor Moon - Sailor Uranus Collectible Vinyl Figure
Funko$20.504.8★785 rev
Funko Pop Animation: Sailor Moon - Sailor Neptune Collectible Vinyl Figure
Funko$28.684.8★750 rev
Funko 13753-PX-1U3 Pop Anime: Sailor Moon - Chibi Moon Collectible Vinyl Figure Standard Pink
Funko$36.784.8★1,021 rev
Newest
by launch date
Sailor Moon Artemis & Luna All-Over Print Womens Purple Quick Turn Sleep Pajama Pants-Medium
Bioworld$23.2432 rev
TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure
TAMASHII NATIONS$33.1521 rev
Great Eastern Entertainment Sailor Moon S - Luna (Cat) Plush 8 H
Great Eastern Entertainment$23.3313 rev
Great Eastern Entertainment Sailor Moon S - Sailor Mars Plush 8 H
Great Eastern Entertainment$27.556 rev
Bioworld Sailor Moon Pajamas Womens Sailor Scouts Racerback Tank and Short Sleep Set (Medium) Lavender
Bioworld$24.35120 rev
Trending
90-day click momentumSailor Moon Artemis & Luna All-Over Print Womens Purple Quick Turn Sleep Pajama Pants-Medium
Bioworld$23.245.0★
TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure
TAMASHII NATIONS$33.154.8★
Bioworld Sailor Moon Pajamas Womens Sailor Scouts Racerback Tank and Short Sleep Set (Medium) Lavender
Bioworld$24.354.6★
Great Eastern Entertainment Sailor Moon S - Luna (Cat) Plush 8 H
Great Eastern Entertainment$23.335.0★
Sailor Moon S - Sailor Chibiusa Plush 7 H
Great Eastern Entertainment$23.054.6★
What buyers say about sailor moon plush
What buyers praise and complain about, mined from review topics.What buyers love
“It was super well made with no damage whatsoever”
“Cute, soft and easy to reverse”
“It is what it says it is”
“Great adhesion for the stickers”
“Highly recommend this to my fellow Sailor Moon collectors”
“GREAT price”
“Perfect size”
“seem resilient”
“love the variety of art styles”
“they are very comfortable”
What buyers complain about
“Joke gift”
“Her price wasnt ideal because she was $128 when I got her”
“Used and dirty”
“Slightly thinner than I thought theyd be”
Top return reasons
Common questions
- Is sailor moon plush profitable to sell on Amazon United States?
- The niche generates $31K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the sailor moon plush niche?
- 7 brands and 96 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in sailor moon plush?
- Top complaints mined from reviews: Gifting Purpose, Value For Money, Product Condition. The return rate is 1.1%.
- When does demand for sailor moon plush peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the sailor moon plush niche?
- Listings span $7.01–$196.95; the average listing price is $49.81 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.