Sailor Moon Plush
FailBuyers convert on only 0.5% of searches, so Sailor Moon Plush is a Fail.
- Flapen Score
- 39 / 100Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 4639
- Market size
- $31K/yr113K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 40%top-5 click share · 7 brands · 96 sellers
Flapen Score
Sailor Moon Plush against its category
The dotted line is the Toys & Games average. Past it, Sailor Moon Plush is stronger. Inside it, weaker.
Market
The Sailor Moon Plush market on Amazon at a glance
Shoppers on Amazon United States searched for Sailor Moon Plush 113K times last year and spent an estimated $31K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $31Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- sailor moon plush43K searches a year
02 · Price
A sale here is worth $49.81.
Listings sell for $49.81 on average, from $7.01 to $196.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $49.81 that is $0 to $5K a year per listing.
- Average price
- $49.81inside the $15 to $100 sweet spot
- Price range
- $7.01–$196.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #9,750 within Statues, Bobbleheads & Busts. It carries 360 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 81%
- Out of stock, average day
- 11.5%
- Average rank
- #9,750in Statues, Bobbleheads & Busts
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 360per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Sailor Moon Plush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko POP Anime: Sailor Moon with Luna Action Figure
- Price
- $100.94
- Rating
- 4.8/5
- Reviews
- 1,763
- Age
- 10y ago

Great Eastern Entertainment Sailor Moon Sailor Moon Plush Multicolor 7 inches
- Price
- $25.60
- Rating
- 4.9/5
- Reviews
- 110
- Age
- 11y ago

Funko Pop Anime: Sailor Moon - Sailor Uranus Collectible Vinyl Figure
- Price
- $20.50
- Rating
- 4.8/5
- Reviews
- 785
- Age
- 8y ago

Funko Pop Animation: Sailor Moon - Sailor Neptune Collectible Vinyl Figure
- Price
- $28.68
- Rating
- 4.8/5
- Reviews
- 750
- Age
- 9y ago

Funko 13753-PX-1U3 Pop Anime: Sailor Moon - Chibi Moon Collectible Vinyl Figure Standard Pink
- Price
- $36.78
- Rating
- 4.8/5
- Reviews
- 1,021
- Age
- 9y ago
Trending
estimated 90-day click momentum
Sailor Moon Artemis & Luna All-Over Print Womens Purple Quick Turn Sleep Pajama Pants-Medium
- Price
- $23.24
- Rating
- 5.0/5
- Reviews
- 32
- Age
- 11mo ago

TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure
- Price
- $33.15
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago

Bioworld Sailor Moon Pajamas Womens Sailor Scouts Racerback Tank and Short Sleep Set (Medium) Lavender
- Price
- $24.35
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 2y ago

Great Eastern Entertainment Sailor Moon S - Luna (Cat) Plush 8 H
- Price
- $23.33
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 2y ago

Sailor Moon S - Sailor Chibiusa Plush 7 H
- Price
- $23.05
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6y ago
Newest
by launch date
Sailor Moon Artemis & Luna All-Over Print Womens Purple Quick Turn Sleep Pajama Pants-Medium
- Price
- $23.24
- Rating
- 5.0/5
- Reviews
- 32
- Age
- 11mo ago

TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure
- Price
- $33.15
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago

Great Eastern Entertainment Sailor Moon S - Luna (Cat) Plush 8 H
- Price
- $23.33
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 2y ago

Great Eastern Entertainment Sailor Moon S - Sailor Mars Plush 8 H
- Price
- $27.55
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Bioworld Sailor Moon Pajamas Womens Sailor Scouts Racerback Tank and Short Sleep Set (Medium) Lavender
- Price
- $24.35
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
96
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 85%
Open market
1%
- Funko53%
- Great Eastern Entertainment32%
- Bioworld7%
- Memall2%
- POP2%
- TAMASHII NATIONS2%
- Open — no brand owns it (1 brand, 1%)
Demand
Sailor Moon Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top Sailor Moon Plush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sailor moon plush43K/yr
- sailor moon funko pop36K/yr
- sailor moon plushies10K/yr
- funko pop sailor moon8K/yr
- sailor moon funko8K/yr
- funko sailor moon3K/yr
- sailor moon pop2K/yr
- sailor moon pop funko2K/yr
- sailor moon squishmallow758/yr
Reviews and returns
What reviews say buyers love and hate about Sailor Moon Plush
We read the reviews and the return reasons for every product selling here.
“Joke gift”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sailor Moon Plush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








