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Sailor Moon Figurine

Fail

Shoppers spend an estimated $7K a year here, so Sailor Moon Figurine is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$7K/yr35K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
33%top-5 click share · 10 brands · 190 sellers

Flapen Score

Sailor Moon Figurine against its category

The dotted line is the Toys & Games average. Past it, Sailor Moon Figurine is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sailor Moon Figurine market on Amazon at a glance

Shoppers on Amazon United States searched for Sailor Moon Figurine 35K times last year and spent an estimated $7K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
0.4%
Market size, estimated
$7Ka year
Peak month
December3.2× the quietest month
Top search term
sailor moon figurine8K searches a year

02 · Price

A sale here is worth $46.58.

Listings sell for $46.58 on average, from $9.09 to $232.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $46.58 that is $0 to $5K a year per listing.

Average price
$46.58inside the $15 to $100 sweet spot
Price range
$9.09–$232.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #5,749 within Statues, Bobbleheads & Busts. It carries 285 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
83%
Out of stock, average day
2.1%
Average rank
#5,749in Statues, Bobbleheads & Busts
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
285per listing
Listings tracked
52

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sailor Moon Figurine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

190

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

33%

Top 20: 69%

Open market

3%

  • Brand 156%
  • Brand 224%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Sailor Moon Figurine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Sailor Moon Figurine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sailor moon figurine8K/yr
  • sailor moon statue6K/yr
  • sailor moon q posket4K/yr
  • sailor moon qposket4K/yr
  • sailor moon glitter and glamour figures2K/yr
  • banpresto sailor moon2K/yr
  • q posket sailor moon2K/yr
  • sailor moon figure set2K/yr
  • sailor cosmos2K/yr
  • sailor moon action figures2K/yr

Reviews and returns

What reviews say buyers love and hate about Sailor Moon Figurine

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
1.4%of orders come back
“her hand joints didnt fit right”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sailor Moon Figurine questions

Answered from the same tracked data.