sailor moon figurine
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Avg price
Great$46.58avg listing price — sweet spot $15–$100
Review moat
Great284.75avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Price range
Okay$9.09–$232.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, sailor moon figurine is a $7K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
sailor moon figurine market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $12K–$23K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #5,749
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 27%
- Out of stock
- 2.1%
- Avg brand age
- 45 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
190
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
33%
Top 20: 69%
Open market
3%
- Banpresto56%
- TAMASHII NATIONS24%
- Bioworld6%
- Toynk5%
- Ichibansho Figure4%
- Generic1%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 3.2×
Top sailor moon figurine search terms
- sailor moon figurine8K/yr
- sailor moon statue6K/yr
- sailor moon q posket4K/yr
- sailor moon qposket4K/yr
- sailor moon glitter and glamour figures2K/yr
- banpresto sailor moon2K/yr
- q posket sailor moon2K/yr
- sailor moon figure set2K/yr
- sailor cosmos2K/yr
- sailor moon action figures2K/yr
Top sailor moon figurine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JapanFuntime The Movie - Sailor Moon Eternal - Glitter & Glamours- Eternal Sailor Moon (Ver. A) 7 inches
Banpresto$37.764.6★364 rev
![TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure](https://m.media-amazon.com/images/I/31w8Fq6TNsL.jpg)
TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure
TAMASHII NATIONS$228.214.8★19 rev
Sailor Moon Bandai HGIF Figure | Sailor Moon
Toynk$28.224.6★138 rev
Banpresto - The Movie Sailor Moon Eternal - Super Sailor Moon Chibi Q posket Figure
Banpresto$19.054.9★265 rev
Banpresto 17563 Pretty Guardian Sailor Moon Eternal - the Movie- Q posket - Super Sailor Moon - Moon Kaleidoscope Version - (Repeat) Figure
Banpresto$26.454.9★415 rev
Newest
by launch date
Sailor Tsukino Usagi Moon Promise Engagement Ring (7)
Generic$89.944 rev
Sailor Moon Artemis & Luna All-Over Print Womens Purple Quick Turn Sleep Pajama Pants-Medium
Bioworld$23.2432 rev
TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure
TAMASHII NATIONS$228.2119 rev
TAMASHII NATIONS - Sailor Moon - Sailor Moon -Animation Color Edition- S.H. Figuarts Action Figure
TAMASHII NATIONS$60.591,133 rev
TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure
TAMASHII NATIONS$33.1521 rev
Trending
90-day click momentumSailor Tsukino Usagi Moon Promise Engagement Ring (7)
Generic$89.945.0★
Sailor Moon Artemis & Luna All-Over Print Womens Purple Quick Turn Sleep Pajama Pants-Medium
Bioworld$23.245.0★
Bioworld Sailor Moon Pajamas Womens Sailor Scouts Racerback Tank and Short Sleep Set (Medium) Lavender
Bioworld$24.354.6★
Banpresto - Pretty Guardian Sailor Moon Cosmos the Movie - Eternal Sailor Jupiter (ver. B) Bandai Spirits Q Posket Figure
Banpresto$26.164.8★
Banpresto - Pretty Guardian Sailor Moon Cosmos The Movie - Tuxedo Mask (Ver. B) Bandai Spirits Q posket Figure
Banpresto$22.404.8★
What buyers say about sailor moon figurine
What buyers praise and complain about, mined from review topics.What buyers love
“It was super well made with no damage whatsoever”
“Beautiful Collectibles Item”
“Perfect size”
“lovely pants I think it was purple or blue :”
“GREAT price”
“They are soft and cozy and the color is bright and designs beautiful”
“The paint is well done and all the details, ♡♡♡♡”
“Great For Decor”
“She was a Christmas gift for myself that my family gifted me”
“looks fantastic on display”
What buyers complain about
“her hand joints didnt fit right”
“way too small for their price”
“Slightly thinner than I thought theyd be”
Top return reasons
Common questions
- Is sailor moon figurine profitable to sell on Amazon United States?
- The niche generates $7K/yr across 52 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the sailor moon figurine niche?
- 10 brands and 190 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in sailor moon figurine?
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.4%.
- When does demand for sailor moon figurine peak?
- Demand peaks in Sep–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the sailor moon figurine niche?
- Listings span $9.09–$232.62; the average listing price is $46.58 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.