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Sailor Moon Figurine

a small market ($7K/yr) — Sailor Moon Figurine doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46

Market size 2Growth 23Conversion 5Competition 82Returns 86Price range 38Avg price 94Brand share 12Review moat 86Quality gap 14
This niche Category average · 3,143 niches

Is Sailor Moon Figurine profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Sailor Moon Figurine is a $7K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 39/100.

Sailor Moon Figurine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.3% over the last 90 days and 0.4% of searches end in a purchase.

$7K

revenue / yr

Units sold / yr500
Search volume / yr-4.3%35K
Conversion rate0.4%
Avg price$46.58

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers10 · 190
Top-5 product click share33%
Open market5%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement27%
New entrants (1y)5· 0 succeeded
Avg rating4.8★
Avg reviews285

Top Sailor Moon Figurine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

$0$206$411$617$8231101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

190

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

33%

Top 20: 69%

Open market

3%

  • Banpresto56%
  • TAMASHII NATIONS24%
  • Bioworld6%
  • Toynk5%
  • Ichibansho Figure4%
  • Generic1%
  • Open — no brand owns it (4 brands, 3%)

Sailor Moon Figurine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR0.4%Products52Brands10Top 5 Brands95%OOS Rate2.1%Rating4.8★Reviews285Avg BSR#5,749
3K2KSpike '24Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 3.2×

Top Sailor Moon Figurine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sailor moon figurine8K/yr
  • sailor moon statue6K/yr
  • sailor moon q posket4K/yr
  • sailor moon qposket4K/yr
  • sailor moon glitter and glamour figures2K/yr
  • banpresto sailor moon2K/yr
  • q posket sailor moon2K/yr
  • sailor moon figure set2K/yr
  • sailor cosmos2K/yr
  • sailor moon action figures2K/yr

What reviews say buyers love and hate about Sailor Moon Figurine

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall29%

It was super well made with no damage whatsoever

Collectibles12%

Beautiful Collectibles Item

Size-Overall11%

Perfect size

Color6%

lovely pants I think it was purple or blue :

Value For Money5%

GREAT price

What buyers complain about

83% of reviews
Size-Overall50%

her hand joints didnt fit right

Value For Money25%

way too small for their price

Thickness8%

Slightly thinner than I thought theyd be

Sailor Moon Figurine return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Advertised Vs Actual Product
18%
3Value For Money
17%
4Defective Material/Parts
14%
5Product Condition
3%

Common Sailor Moon Figurine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sailor Moon Figurine 39/100 on Amazon United States — Skip it. The niche generates $7K/yr across 52 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -4.3% over the last 90 days.
Search demand for Sailor Moon Figurine on Amazon United States peaks in Sep–Dec, where the busiest month runs 3.2× the quietest.