Is sailor moon figure profitable to sell on Amazon United States?

The niche generates $106K/yr across 40 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (44/100).

How competitive is the sailor moon figure niche?

12 brands and 173 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in sailor moon figure?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.

When does demand for sailor moon figure peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the sailor moon figure niche?

Listings span $7.01–$232.62; the average listing price is $45.64 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.

sailor moon figure

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Avg price

Incredible$45.64

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great312.13

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$7.01–$232.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Okay$106K

$106K/yr · 382K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, sailor moon figure is a $106K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

sailor moon figure market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $114K–$137K; units × avg price
Conversion rate: 0.6%
Avg BSR: #4,922
Page quality: 0%
Prime: 93%
Sponsored: 30%
Out of stock: 5.4%
Avg brand age: 37 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

173

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

TAMASHII NATIONS42%
Banpresto21%
Great Eastern Entertainment12%
Toynk8%
Ichibansho Figure5%
Generic3%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top sailor moon figure search terms

sailor moon figure204K/yr +11.3%0.3% conv.
sailor moon plush43K/yr +4.0%0.8% conv.
sailor moon doll21K/yr +7.1%0.5% conv.
sailor moon toys19K/yr +6.7%0.3% conv.
sailor moon figures17K/yr -7.4%0.4% conv.
sailor moon figurine8K/yr +23.6%0.5% conv.
sailor moon plushies10K/yr -19.8%1.1% conv.
sailor moon action figure9K/yr -14.9%0.8% conv.
action figures sailor moon8K/yr -41.6%0.7% conv.
sailor moon dolls5K/yr +15.8%0.1% conv.

All search terms

Top sailor moon figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure

TAMASHII NATIONS$228.214.8★19 rev

JapanFuntime The Movie - Sailor Moon Eternal - Glitter & Glamours- Eternal Sailor Moon (Ver. A) 7 inches

Banpresto$37.764.6★364 rev

Sailor Moon Bandai HGIF Figure | Sailor Moon

Toynk$28.224.6★138 rev

TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure

TAMASHII NATIONS$33.154.8★21 rev

TAMASHII NATIONS - Sailor Moon - Sailor Moon -Animation Color Edition- S.H. Figuarts Action Figure

TAMASHII NATIONS$60.594.7★1,133 rev

Newest

by launch date

Sailor Tsukino Usagi Moon Promise Engagement Ring (7)

Generic$89.944 rev

8mo ago

TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure

TAMASHII NATIONS$228.2119 rev

1y ago

TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure

TAMASHII NATIONS$33.1521 rev

1y ago

TAMASHII NATIONS - Sailor Moon - Sailor Moon -Animation Color Edition- S.H. Figuarts Action Figure

TAMASHII NATIONS$60.591,133 rev

1y ago

TAMASHII NATIONS - Pretty Guardian Sailor Moon - Crystal Star -Brilliant Color Edition- (Reissue) Bandai Spirits PROPLICA

TAMASHII NATIONS$78.0450 rev

2y ago

What buyers say about sailor moon figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“It was super well made with no damage whatsoever”

Value For Money9%

“well worth it”

Collectibles8%

“Beautiful Collectibles Item”

Soft Feel7%

“Cute, soft and easy to reverse”

Size-Overall6%

“Perfect size”

Design-Overall5%

“looks beautiful”

Gifting Purpose5%

“She was a Christmas gift for myself that my family gifted me”

Assembly/Installation4%

“Easy to put together”

Advertised Vs Actual Product4%

“Came just as advertised”

Color4%

“lovely pants I think it was purple or blue :”

What buyers complain about

Size-Overall17%

“Bigger than I expected it to be”

Value For Money13%

“way too small for their price”

Quality-Overall10%

“the figure is not so good”

Gifting Purpose8%

“Joke gift”

Advertised Vs Actual Product8%

“that one is not very high detail at all”

Strength7%

“A bit more fragile”

Thickness4%

“Slightly thinner than I thought theyd be”

Instructions/User Manual/Troubleshooting4%

“wish there was more instructions because I was confused on the bow part. you have to put the 2nd part under the bow”

Durability4%

“it will break”

Material Quality2%

“made out of different material”

Top return reasons

Size-Overall30%

Defective Material/Parts22%

Advertised Vs Actual Product15%

Value For Money13%

Material Quality3%

Display-Overall1%

Durability1%

Thigh Fit1%

Certifications1%

Gifting Purpose1%

Common questions

Is sailor moon figure profitable to sell on Amazon United States?: The niche generates $106K/yr across 40 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (44/100).
How competitive is the sailor moon figure niche?: 12 brands and 173 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in sailor moon figure?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
When does demand for sailor moon figure peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the sailor moon figure niche?: Listings span $7.01–$232.62; the average listing price is $45.64 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.

sailor moon figure

sailor moon figure market data

Competition & brand share

Demand & seasonality

Top sailor moon figure search terms

Top sailor moon figure products on Amazon

Top sellers

Newest

Trending

What buyers say about sailor moon figure

What buyers love

What buyers complain about

Top return reasons

Common questions

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