Sailor Moon Figure
weak search conversion (0.6%) — Sailor Moon Figure doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Sailor Moon Figure profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Sailor Moon Figure is a $106K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Sailor Moon Figure: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.2% over the last 90 days and 0.6% of searches end in a purchase.
$106K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 40 products
Top Sailor Moon Figure products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure](https://m.media-amazon.com/images/I/31w8Fq6TNsL.jpg)
TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure
- Price
- $228.21
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 1y ago
JapanFuntime The Movie - Sailor Moon Eternal - Glitter & Glamours- Eternal Sailor Moon (Ver. A) 7 inches
- Price
- $37.76
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 5y ago
Sailor Moon Bandai HGIF Figure | Sailor Moon
- Price
- $28.22
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 5y ago
TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure
- Price
- $33.15
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago
TAMASHII NATIONS - Sailor Moon - Sailor Moon -Animation Color Edition- S.H. Figuarts Action Figure
- Price
- $60.59
- Rating
- 4.7/5
- Reviews
- 1,133
- Age
- 1y ago
Trending
90-day click momentum
TAMASHII NATIONS - Pretty Guardian Sailor Moon - Sailor Mars -Animation Color Edition- Bandai Spirits S.H.Figuarts Action Figure
- Price
- $47.03
- Rating
- 4.7/5
- Reviews
- 1,133
- Age
- 6y ago
Sailor Tsukino Usagi Moon Promise Engagement Ring (7)
- Price
- $89.94
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago
Bioworld Sailor Moon Womens Allover Character Print Adult Lounge Sleep Bottoms Pajama Pants (Small)
- Price
- $27.41
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 3y ago
TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure
- Price
- $33.15
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago
Great Eastern Entertainment Sailor Moon S - Luna (Cat) Plush 8 H
- Price
- $23.33
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 2y ago
Newest
by launch dateSailor Tsukino Usagi Moon Promise Engagement Ring (7)
- Price
- $89.94
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago
TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure
- Price
- $228.21
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 1y ago
TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure
- Price
- $33.15
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago
TAMASHII NATIONS - Sailor Moon - Sailor Moon -Animation Color Edition- S.H. Figuarts Action Figure
- Price
- $60.59
- Rating
- 4.7/5
- Reviews
- 1,133
- Age
- 1y ago
TAMASHII NATIONS - Pretty Guardian Sailor Moon - Crystal Star -Brilliant Color Edition- (Reissue) Bandai Spirits PROPLICA
- Price
- $78.04
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
173
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
8%
- TAMASHII NATIONS42%
- Banpresto21%
- Great Eastern Entertainment12%
- Toynk8%
- Ichibansho Figure5%
- Generic3%
- Open — no brand owns it (6 brands, 8%)
Sailor Moon Figure demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.2×
Top Sailor Moon Figure search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sailor moon figure204K/yr
- sailor moon plush43K/yr
- sailor moon doll21K/yr
- sailor moon toys19K/yr
- sailor moon figures17K/yr
- sailor moon figurine8K/yr
- sailor moon plushies10K/yr
- sailor moon action figure9K/yr
- action figures sailor moon8K/yr
- sailor moon dolls5K/yr
What reviews say buyers love and hate about Sailor Moon Figure
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“It was super well made with no damage whatsoever”
“well worth it”
“Beautiful Collectibles Item”
“Cute, soft and easy to reverse”
“Perfect size”
What buyers complain about
77% of reviews“Bigger than I expected it to be”
“way too small for their price”
“the figure is not so good”
“Joke gift”
“that one is not very high detail at all”
Sailor Moon Figure return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sailor Moon Figure questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
