Rupaul Drag Race Merchandise

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months

14K

Growth, 90 days vs prior 90

-7.3%

Conversion, latest week

0.6%

Market size, estimated

$3Ka year

Peak month

December1.8× the quietest month

Top search term

rupaul shirt7K searches a year

Listings sell for $32.21 on average, from $10.06 to $178.40. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $32.21 that is $0 to $3K a year per listing.

Average price

$32.21inside the $15 to $100 sweet spot

Price range

$10.06–$178.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

11.0%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65,285 within Dolls. It carries 998 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#65,285in Dolls

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

998per listing

Listings tracked

34

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months