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Rumi Doll

Pass

Rumi Doll scores 66 out of 100, a Pass. Shoppers spend an estimated $937K a year here, demand is soft, at -0.8% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 3,143 Toys & Games niches · +20 vs the category median of 46
Market size
$937K/yr684K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
53%top-5 click share · 12 brands · 56 sellers

Flapen Score

Rumi Doll against its category

The dotted line is the Toys & Games average. Past it, Rumi Doll is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rumi Doll market on Amazon at a glance

Shoppers on Amazon United States searched for Rumi Doll 684K times last year and spent an estimated $937K. The top 5 brands take 83% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $937K a year.

Searches, last 12 months
684K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
4.4%
Market size, estimated
$937Ka year
Top search term
rumi doll304K searches a year

02 · Price

A sale here is worth $30.88.

Listings sell for $30.88 on average, from $12.63 to $42.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $30.88 that is $3K to $8K a year per listing.

Average price
$30.88inside the $15 to $100 sweet spot
Price range
$12.63–$42.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #342 within Dolls. It carries 82 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
62%
Out of stock, average day
21.1%
Average rank
#342in Dolls
Average rating
3.83 starsAmazon United States average 4.42 stars
Average reviews
82per listing
Listings tracked
21

04 · Newcomers

19 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
19Amazon's first-year sales bar
Average brand age
24 months

Products

Top Rumi Doll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

56

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

13%

  • Brand 158%
  • Brand 212%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Rumi Doll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.5× · 9 of 12 months tracked

Search terms

Top Rumi Doll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rumi doll304K/yr
  • huntrix dolls145K/yr
  • guerreras k pop muecas75K/yr
  • rumi toys43K/yr
  • rumi toy40K/yr
  • huntrix doll18K/yr
  • rumi dolls16K/yr
  • mueca rumi11K/yr
  • mueca de rumi7K/yr
  • rumi mueca7K/yr

Reviews and returns

What reviews say buyers love and hate about Rumi Doll

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Horrible quality”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rumi Doll questions

Answered from the same tracked data.