Rumi Doll
PassRumi Doll scores 66 out of 100, a Pass. Shoppers spend an estimated $937K a year here, demand is soft, at -0.8% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 3,143 Toys & Games niches · +20 vs the category median of 4666
- Market size
- $937K/yr684K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 56 sellers
Flapen Score
Rumi Doll against its category
The dotted line is the Toys & Games average. Past it, Rumi Doll is stronger. Inside it, weaker.
Market
The Rumi Doll market on Amazon at a glance
Shoppers on Amazon United States searched for Rumi Doll 684K times last year and spent an estimated $937K. The top 5 brands take 83% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $937K a year.
- Searches, last 12 months
- 684K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $937Ka year
- Top search term
- rumi doll304K searches a year
02 · Price
A sale here is worth $30.88.
Listings sell for $30.88 on average, from $12.63 to $42.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $30.88 that is $3K to $8K a year per listing.
- Average price
- $30.88inside the $15 to $100 sweet spot
- Price range
- $12.63–$42.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #342 within Dolls. It carries 82 reviews at 3.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 62%
- Out of stock, average day
- 21.1%
- Average rank
- #342in Dolls
- Average rating
- 3.83 starsAmazon United States average 4.42 stars
- Average reviews
- 82per listing
- Listings tracked
- 21
04 · Newcomers
19 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Rumi Doll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Kpop Demon Hunters HUNTR/X Rumi Fashion Doll
- Price
- $27.52
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1mo ago

Mattel Kpop Demon Hunters HUNTR/X Rumi Golden Singing Doll
- Price
- $33.08
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1mo ago

OLKIHNSDU Des 11.5 Fashion Doll for Articulated Girl Group Doll Perfect Christmas and Birthdays Toy Gift for Girls Fans
- Price
- $33.83
- Rating
- 3.0/5
- Reviews
- 19
- Age
- 3mo ago

Mattel Kpop Demon Hunters HUNTR/X Mira Fashion Doll
- Price
- $27.50
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1mo ago

HIDLY 2025 New Korean Idol Dolls Set with Trendy Outfits Singer Doll Merch Christmas Decorations Gifts (Multicolor-3PCS)
- Price
- $28.58
- Rating
- 3.5/5
- Reviews
- 316
- Age
- 4mo ago
Trending
estimated 90-day click momentum
KAIYUN 3-Pack Demon Hunters Toys Action Dolls Set 11.5-inch Poseable Dolls with Movable Joints Collectible Model Toys for Fans and Kids Game Gift
- Price
- $32.77
- Rating
- 3.4/5
- Reviews
- 11
- Age
- 2mo ago

Mattel Kpop Demon Hunters Saja Boys Jinu Fashion Doll
- Price
- $27.69
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 1mo ago

OLKIHNSDU Demon Hunters 11.5 Fashion Doll for Articulated Girl Group Doll Perfect Christmas and Birthdays Toy Gift for Girls Fans
- Price
- $30.02
- Rating
- 2.9/5
- Reviews
- 21
- Age
- 4mo ago

Cotftr Demon Hunters Toys Action Dolls Set 11.5-inch PoseableDolls with Movable Joints 3-Pack Collectible Model Toysfor Fans and Kids Game Gift
- Price
- $32.80
- Rating
- 2.4/5
- Reviews
- 23
- Age
- 2mo ago

6Pcs Demon Hunters Toys Dolls 3.94 Inch PVC Action Figure Set Collectible Figure for Fans with Gift Box Gift for Anime & K-pop Lovers Game
- Price
- $37.75
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 3mo ago
Newest
by launch date
Mattel Kpop Demon Hunters HUNTR/X Rumi Fashion Doll
- Price
- $27.52
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1mo ago

Mattel Kpop Demon Hunters HUNTR/X Rumi Golden Singing Doll
- Price
- $33.08
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1mo ago

Mattel Kpop Demon Hunters HUNTR/X Mira Fashion Doll
- Price
- $27.50
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1mo ago

Mattel Kpop Demon Hunters HUNTR/X Zoey Fashion Doll
- Price
- $27.34
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1mo ago

Mattel Kpop Demon Hunters HUNTR/X Mira Golden Singing Doll
- Price
- $32.99
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
56
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 98%
Open market
13%
- Mattel58%
- OLKIHNSDU12%
- HIDLY5%
- Youtooz4%
- KDWER4%
- Cotftr4%
- Open — no brand owns it (6 brands, 13%)
Demand
Rumi Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.5× · 9 of 12 months tracked
Search terms
Top Rumi Doll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rumi doll304K/yr
- huntrix dolls145K/yr
- guerreras k pop muecas75K/yr
- rumi toys43K/yr
- rumi toy40K/yr
- huntrix doll18K/yr
- rumi dolls16K/yr
- mueca rumi11K/yr
- mueca de rumi7K/yr
- rumi mueca7K/yr
Reviews and returns
What reviews say buyers love and hate about Rumi Doll
We read the reviews and the return reasons for every product selling here.
“Horrible quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rumi Doll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data







