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Rubber Frogs

Maybe

The average product has only 189 reviews. But shoppers spend an estimated $24K a year here, so Rubber Frogs is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$24K/yr47K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
41%top-5 click share · 29 brands · 42 sellers

Flapen Score

Rubber Frogs against its category

The dotted line is the Toys & Games average. Past it, Rubber Frogs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Frogs market on Amazon at a glance

Shoppers on Amazon United States searched for Rubber Frogs 47K times last year and spent an estimated $24K. The top 5 brands take 50% of clicks. Demand peaks in Aug–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
3.6%
Market size, estimated
$24Ka year
Peak month
August2.0× the quietest month
Top search term
rubber frogs28K searches a year

02 · Price

A sale here is worth $14.35.

Listings sell for $14.35 on average, from $5.20 to $37.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.35 that is $0 to $1K a year per listing.

Average price
$14.35under the $15 to $100 sweet spot
Price range
$5.20–$37.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #991 within Bath Toys. It carries 189 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#991in Bath Toys
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
189per listing
Listings tracked
42

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rubber Frogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

42

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

41%

Top 20: 78%

Open market

44%

  • Brand 113%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 65%

Demand

Rubber Frogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Rubber Frogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber frogs28K/yr
  • rubber frog14K/yr
  • rubber frogs bulk4K/yr
  • mini rubber frogs2K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Frogs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
36%of negative reviews mention “Size-Overall”
1.8%of orders come back
“While they are pretty large”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rubber Frogs questions

Answered from the same tracked data.