Is roulette wheel profitable to sell on Amazon United States?

The niche generates $858K/yr across 51 tracked products. 7 of 20 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the roulette wheel niche?

28 brands and 36 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in roulette wheel?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.3%.

When does demand for roulette wheel peak?

Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the roulette wheel niche?

Listings span $9.50–$365.36; the average listing price is $108.56 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.

roulette wheel

Worth a look

Shows a thin review moat (146 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great146.49

avg incumbent reviews — the moat a new listing must climb

Brand share

Great46%

top-5 brand share — no brand owns this niche

Market size

Great$858K

$858K/yr · 479K searches

Competition

Great40%

top-5 click share — an open shelf

Avg price

Good$108.56

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Price range

Bad$9.50–$365.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, roulette wheel is a $858K/yr Amazon United States market (479K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

roulette wheel market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $651K–$868K; units × avg price
Conversion rate: 1.7%
Avg BSR: #43
Page quality: 0%
Prime: 98%
Sponsored: 94%
Out of stock: 8.8%
Avg brand age: 43 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

28 flat

Sellers

Top-5 brand share

46%

Top 20: 95%

Top-5 click share

40%

Top 20: 74%

Open market

47%

Lunmon10%
Ygebet10%
GOTHINK10%
Lunorvexia8%
SEETOOOGAMES8%
Trademark Poker7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top roulette wheel search terms

roulette wheel219K/yr -13.7%1.5% conv.
roulette58K/yr -2.9%0.7% conv.
roulette table75K/yr -32.2%0.6% conv.
roulette table and wheel34K/yr -1.3%1.5% conv.
roulette wheel set25K/yr -41.7%1.5% conv.
ruleta de casino14K/yr -31.8%0.7% conv.
roulette game11K/yr -16.3%2.1% conv.
roulette wheels18K/yr -62.0%0.7% conv.
roulette set6K/yr -7.4%3.3% conv.
roulette sets4K/yr -7.4%1.2% conv.

All search terms

Top roulette wheel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GOTHINK Roulette Wheel Game Set with Chips Rake Balls & Texas Holdem Poker for Casino Night

GOTHINK$26.214.5★175 rev

Casino Night 4-in-1 Complete Game Set with 2 Double-Sided Felt Layout Mats (36x72) 10 Roulette Wheel 200 Chips Cards Dealer Button & Dice - Includes Texas Holdem Poker Blackjack Craps

Lunorvexia$59.454.3★12 rev

SEETOOOGAMES 10 Inches Roulette Wheel

SEETOOOGAMES$16.814.4★207 rev

Trademark Poker Roulette Wheel Set with Mat Green/Black 30 x 18

Trademark Poker$29.674.4★1,928 rev

Ygebet 11 inch Solid Roulette Wheel Set for Adults with 47.2 x 22.8 Inch Double Sided Table Layout Felt Mat 100 ABS Chips and Dealer Button Playing Cards Casino Roulette Game Sets

Ygebet$100.804.5★62 rev

Newest

by launch date

Extguds Roulette Wheel Game Set with Large Felt 16 Inch Roulette Wheel Retractable Chip Rake 200 Chips Roulette Marker 2 Decks of Cards 3 Dices Canvas Bag Commonly Used Games at Parties

Extguds$97.204 rev

3mo ago

8 Player Foldable Poker Table Top 4-in-1 Casino Game Set for Texas Holdem Blackjack Hi-Lo Dice & Roulette Portable Folding Table Mat with Cup Holders & Full Props for Home Party Game Night

Tademis$284.405 rev

3mo ago

Goroovr Casino Night Complete Game Set Include 16 Green Roulette Wheel 35 X 16 Rubber Tabletop Layout Mat 100 Chips Dealer Button Win Marker Casino Game Sets Gift Ideas

Goroovr$72.628 rev

4mo ago

Wooden Roulette Wheel Set 20 Inch Solid Wood Roulette Wheel With Retractable Chip Rake200 Chips Roulette Marker 2 Decks of Cards 3 Dices 1 Dealer Button Win Marker 6 Roulette Balls 1 Storage Bag

Extguds$267.491 rev

5mo ago

Casino Night 4-in-1 Complete Game Set with 2 Double-Sided Felt Layout Mats (36x72) 10 Roulette Wheel 200 Chips Cards Dealer Button & Dice - Includes Texas Holdem Poker Blackjack Craps

Lunorvexia$59.4512 rev

6mo ago

What buyers say about roulette wheel

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience19%

“So much fun”

Quality-Overall15%

“well made”

Value For Money8%

“Good value”

Advertised Vs Actual Product6%

“Does what it says”

Size-Overall5%

“The size is great”

Durability5%

“the plastic material feels durable”

Ease Of Use4%

“Easy to use”

Design-Overall3%

“I like the color and design”

Color2%

“the bright colors”

Material Quality2%

“The mat is of quality material”

What buyers complain about

Size-Overall21%

“Its a lot bigger”

Quality-Overall11%

“the The poker chips are of low quality”

Value For Money5%

“Cheap,”

Strength4%

“It doesnt have that solid”

Durability4%

“can break off”

Material Quality4%

“It's incredibly cheap plastic”

Thickness3%

“These scuffs are deep”

Wheel Quality2%

“Cheap roulette wheel”

Defective Material/Parts2%

“VERY CHEAP & missing parts”

Wood Quality2%

“quality is less than original casino grade wood”

Top return reasons

Size-Overall48%

Quality-Overall7%

Defective Material/Parts7%

Value For Money6%

Functionality-Overall6%

Advertised Vs Actual Product5%

Material Quality3%

Product Condition3%