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Ron Swanson

a small market ($10K/yr) — Ron Swanson doesn't clear our bar today.

Flapen Score

47
Skip it

Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46

Market size 2Growth 29Conversion 13Competition 86Returns 85Price range 79Avg price 84Brand share 57Review moat 88Quality gap 16
This niche Category average · 3,143 niches

Is Ron Swanson profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Ron Swanson is a $10K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Ron Swanson: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.3% over the last 90 days and 1.1% of searches end in a purchase.

$10K

revenue / yr

Units sold / yr1K
Search volume / yr+3.3%49K
Conversion rate1.1%
Avg price$18.68

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers20 · 172
Top-5 product click share29%
Open market29%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement46%
New entrants (1y)2· 0 succeeded
Avg rating4.8★
Avg reviews238

Top Ron Swanson products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

$0$381$761$1K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 falling

Sellers

172

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

29%

Top 20: 67%

Open market

24%

  • Funko41%
  • GJTIM13%
  • Shirtnado6%
  • NBC6%
  • Wild Bobby5%
  • Absurd Ink5%

Ron Swanson demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR1.1%Products50Brands20Top 5 Brands71%OOS Rate4.6%Rating4.8★Reviews238Avg BSR#111,921
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Top Ron Swanson search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ron swanson26K/yr
  • parks and rec funko pop13K/yr
  • ron swanson gifts4K/yr
  • funko pop parks and rec4K/yr
  • parks and recreation funko pop2K/yr

What reviews say buyers love and hate about Ron Swanson

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Advertised Vs Actual Product50%

Character description

Gifting Purpose50%

Great gift

Ron Swanson return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
18%
2Size-Overall
14%
3Value For Money
14%
4Quality-Overall
14%
5Color
11%

Common Ron Swanson questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ron Swanson 47/100 on Amazon United States — Skip it. The niche generates $10K/yr across 50 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +3.3% over the last 90 days.
Search demand for Ron Swanson on Amazon United States peaks in Nov–Dec, where the busiest month runs 5.6× the quietest.