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Roll of Stamps 100 Forever

Fail

The top 5 brands take 100% of clicks, so Roll of Stamps 100 Forever is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$42K/yr12K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
68%top-5 click share · 4 brands · 39 sellers

Flapen Score

Roll of Stamps 100 Forever against its category

The dotted line is the Toys & Games average. Past it, Roll of Stamps 100 Forever is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll of Stamps 100 Forever market on Amazon at a glance

Shoppers on Amazon United States searched for Roll of Stamps 100 Forever 12K times last year and spent an estimated $42K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
3.8%
Market size, estimated
$42Ka year
Peak month
December2.6× the quietest month
Top search term
roll of forever stamps 1004K searches a year

02 · Price

A sale here is worth $92.59.

Listings sell for $92.59 on average, from $19.07 to $485.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $92.59 that is $0 to $9K a year per listing.

Average price
$92.59inside the $15 to $100 sweet spot
Price range
$19.07–$485.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #31 within Collectible Postage Stamps. It carries 1,546 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
77%
Out of stock, average day
15.8%
Average rank
#31in Collectible Postage Stamps
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,546per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
97 months

Products

Top Roll of Stamps 100 Forever products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 222%
  • Brand 313%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Roll of Stamps 100 Forever search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Roll of Stamps 100 Forever search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roll of forever stamps 1004K/yr
  • usps stamps roll of 1003K/yr
  • forever stamp 100 roll5K/yr

Reviews and returns

What reviews say buyers love and hate about Roll of Stamps 100 Forever

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
43%of negative reviews mention “Value For Money”
0.2%of orders come back
“Maybe a little pricey”
A buyer, on “Value For Money”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Roll of Stamps 100 Forever questions

Answered from the same tracked data.