Rocking Horse

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

1.1%

Market size, estimated

$1.6Ma year

Peak month

December3.9× the quietest month

Top search term

rocking horse660K searches a year

Listings sell for $78.37 on average, from $28.14 to $205.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $78.37 that is $39K to $59K a year per listing.

Average price

$78.37inside the $15 to $100 sweet spot

Price range

$28.14–$205.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$39K–$59K

Returns

1.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #215 within Rocking Horses & Animals. It carries 2,117 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

64%

Out of stock, average day

2.3%

Average rank

#215in Rocking Horses & Animals

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,117per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months