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Robby the Robot

a small market ($7K/yr) — Robby the Robot doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46

Market size 2Growth 22Conversion 4Competition 62Returns 60Price range 42Avg price 93Brand share 62Review moat 92Quality gap 63
This niche Category average · 3,143 niches

Is Robby the Robot profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Robby the Robot is a $7K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Robby the Robot: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.9% over the last 90 days and 0.3% of searches end in a purchase.

$7K

revenue / yr

Units sold / yr500
Search volume / yr-6.9%43K
Conversion rate0.3%
Avg price$51.69

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers20 · 60
Top-5 product click share48%
Open market32%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement37%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews151

Top Robby the Robot products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

$0$264$528$792$1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

60

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

27%

  • Pop Threads21%
  • Platz13%
  • Johnny Lightning13%
  • Diamond Select Toys11%
  • Diamond Comic Distributors10%
  • Wet Paint Printing6%

Robby the Robot demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR0.3%Products30Brands20Top 5 Brands68%OOS Rate7.2%Rating4.4★Reviews151Avg BSR#141,999
2K1KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Robby the Robot search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lost in space robot21K/yr
  • robby the robot8K/yr
  • lost in space toys7K/yr
  • robbie the robot4K/yr
  • robbie the robot toy3K/yr

What reviews say buyers love and hate about Robby the Robot

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Fun/Entertainment Experience15%

Fun build

Collectibles12%

was exactly what I wanted for my 80s LEGO collection

Gifting Purpose8%

It was a great gift, easy and fun to put together

Quality-Overall8%

Quality product

Size-Overall7%

Good size

What buyers complain about

62% of reviews
Assembly/Installation12%

Put it together, there were missing parts, one of the motors didn't work

Size-Overall12%

some are loose fitting while others are extremely tight

Strength8%

can easily fall off

Battery Life6%

Rotting batteries nearly destroyed unit

Adhesion/Stickiness6%

some of the Lego pieces do not hold together well so glue was necessary

Robby the Robot return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
28%
2Assembly/Installation
17%
3Size-Overall
13%
4Advertised Vs Actual Product
8%
5Value For Money
7%

Common Robby the Robot questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Robby the Robot 43/100 on Amazon United States — Skip it. The niche generates $7K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -6.9% over the last 90 days.
Search demand for Robby the Robot on Amazon United States peaks in Dec, where the busiest month runs 2.0× the quietest.