Risk It Or Drink It
MaybeThe top 5 brands take only 49% of clicks. But shoppers spend an estimated $58K a year here, so Risk It Or Drink It is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 4650
- Market size
- $58K/yr162K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 45%top-5 click share · 35 brands · 86 sellers
Flapen Score
Risk It Or Drink It against its category
The dotted line is the Toys & Games average. Past it, Risk It Or Drink It is stronger. Inside it, weaker.
Market
The Risk It Or Drink It market on Amazon at a glance
Shoppers on Amazon United States searched for Risk It Or Drink It 162K times last year and spent an estimated $58K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $58Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- adult card games dirty36K searches a year
02 · Price
A sale here is worth $19.52.
Listings sell for $19.52 on average, from $9.07 to $34.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.52 that is $0 to $2K a year per listing.
- Average price
- $19.52inside the $15 to $100 sweet spot
- Price range
- $9.07–$34.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #1,198 within Dedicated Deck Card Games. It carries 1,670 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #1,198in Dedicated Deck Card Games
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 1,670per listing
- Listings tracked
- 37
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Risk It Or Drink It products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
35 falling
Sellers
86
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
45%
Top 20: 84%
Open market
45%
- Brand 113%
- Brand 210%
- Brand 39%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Risk It Or Drink It search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Risk It Or Drink It search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- adult card games dirty36K/yr
- swingers games15K/yr
- strip games10K/yr
- naughty games12K/yr
- dirty games for adults13K/yr
- spicy card game7K/yr
- dirty adult games8K/yr
- swinger games6K/yr
- dirty card games for adults10K/yr
- spice it up5K/yr
Reviews and returns
What reviews say buyers love and hate about Risk It Or Drink It
We read the reviews and the return reasons for every product selling here.
“Not fun”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Risk It Or Drink It questions
Answered from the same tracked data.








