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Risk It Or Drink It

Maybe

The top 5 brands take only 49% of clicks. But shoppers spend an estimated $58K a year here, so Risk It Or Drink It is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Market size
$58K/yr162K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
45%top-5 click share · 35 brands · 86 sellers

Flapen Score

Risk It Or Drink It against its category

The dotted line is the Toys & Games average. Past it, Risk It Or Drink It is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Risk It Or Drink It market on Amazon at a glance

Shoppers on Amazon United States searched for Risk It Or Drink It 162K times last year and spent an estimated $58K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
1.8%
Market size, estimated
$58Ka year
Peak month
December3.5× the quietest month
Top search term
adult card games dirty36K searches a year

02 · Price

A sale here is worth $19.52.

Listings sell for $19.52 on average, from $9.07 to $34.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.52 that is $0 to $2K a year per listing.

Average price
$19.52inside the $15 to $100 sweet spot
Price range
$9.07–$34.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #1,198 within Dedicated Deck Card Games. It carries 1,670 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#1,198in Dedicated Deck Card Games
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,670per listing
Listings tracked
37

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Risk It Or Drink It products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

35 falling

Sellers

86

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

45%

Top 20: 84%

Open market

45%

  • Brand 113%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Risk It Or Drink It search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Risk It Or Drink It search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adult card games dirty36K/yr
  • swingers games15K/yr
  • strip games10K/yr
  • naughty games12K/yr
  • dirty games for adults13K/yr
  • spicy card game7K/yr
  • dirty adult games8K/yr
  • swinger games6K/yr
  • dirty card games for adults10K/yr
  • spice it up5K/yr

Reviews and returns

What reviews say buyers love and hate about Risk It Or Drink It

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Fun/Entertainment Experience”
40%of negative reviews mention “Fun/Entertainment Experience”
1.8%of orders come back
“Not fun”
A buyer, on “Fun/Entertainment Experience”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Risk It Or Drink It questions

Answered from the same tracked data.