Ride on Unicorn

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

0.8%

Market size, estimated

$156Ka year

Peak month

December10.4× the quietest month

Top search term

ride on unicorn38K searches a year

Listings sell for $137.88 on average, from $20.48 to $321.44. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $137.88 that is $0 to $14K a year per listing.

Average price

$137.88above the $15 to $100 sweet spot

Price range

$20.48–$321.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$14K

Returns

2.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #121 within Rocking Horses & Animals. It carries 1,628 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

66%

Out of stock, average day

11.5%

Average rank

#121in Rocking Horses & Animals

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,628per listing

Listings tracked

41

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months