Riddler
FailShoppers spend an estimated $36K a year here, so Riddler is a Fail.
- Flapen Score
- 39 / 100Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 4639
- Market size
- $36K/yr88K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 42%top-5 click share · 10 brands · 366 sellers
Flapen Score
Riddler against its category
The dotted line is the Toys & Games average. Past it, Riddler is stronger. Inside it, weaker.
Market
The Riddler market on Amazon at a glance
Shoppers on Amazon United States searched for Riddler 88K times last year and spent an estimated $36K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $36Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- riddler31K searches a year
02 · Price
A sale here is worth $33.71.
Listings sell for $33.71 on average, from $9.57 to $87.13. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.71 that is $0 to $3K a year per listing.
- Average price
- $33.71inside the $15 to $100 sweet spot
- Price range
- $9.57–$87.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #7,913 within Statues, Bobbleheads & Busts. It carries 297 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 79%
- Out of stock, average day
- 5.0%
- Average rank
- #7,913in Statues, Bobbleheads & Busts
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 297per listing
- Listings tracked
- 39
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Riddler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Suitmeister Mens Costume - The Riddler DC Characters Slim Fit Suit - Green
- Price
- $70.76
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 8y ago

McFarlane Multiverse The Riddler Batman Movie 12 Deluxe Figure
- Price
- $18.40
- Rating
- 4.7/5
- Reviews
- 564
- Age
- 4y ago

Suitmeister Mens Costume - The Riddler DC Characters Slim Fit Suit - Green
- Price
- $70.78
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 8y ago

McFarlane Toys- DC Multiverse The Riddler (Batman: Hush) 7in Action Figure
- Price
- $26.28
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 10mo ago

Mens Riddler Cosplay Costume Trenchcoat Green Suit Gothic Uniform Jacket Necktie Full Set Halloween Outfit (Trenchcoat Suit X-Small)
- Price
- $63.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Mens Riddler Cosplay Costume Trenchcoat Green Suit Gothic Uniform Jacket Necktie Full Set Halloween Outfit (Trenchcoat Suit X-Small)
- Price
- $63.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

McFarlane Toys- DC Multiverse Bane (The Dark Knight Rises) 7in Action Figure (Deluxe Theatrical Edition)
- Price
- $34.52
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 4mo ago

Buckle-Down Lanyard - Riddler
- Price
- $10.13
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 10y ago

Suitmeister Mens Costume - The Riddler DC Characters Slim Fit Suit - Green
- Price
- $70.76
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 8y ago

Suitmeister Mens Costume - The Riddler DC Characters Slim Fit Suit - Green
- Price
- $70.78
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 8y ago
Newest
by launch date
McFarlane Toys- DC Multiverse Bane (The Dark Knight Rises) 7in Action Figure (Deluxe Theatrical Edition)
- Price
- $34.52
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 4mo ago

Mens Riddler Cosplay Costume Trenchcoat Green Suit Gothic Uniform Jacket Necktie Full Set Halloween Outfit (Trenchcoat Suit X-Small)
- Price
- $63.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Jazwares DC The Riddler Plush - 8-Inch Stuffed Collectible Super-Villain Toy from Warner Bros. - Officially Licensed - Ages 3+
- Price
- $10.44
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 9mo ago

McFarlane Toys- DC Multiverse The Riddler (Batman: Hush) 7in Action Figure
- Price
- $26.28
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 10mo ago

McFarlane DC Multiverse The Riddler Final Suit (Batman Forever) 7 Action Figure Toys (Red Platinum Edition)
- Price
- $41.55
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
366
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 80%
Open market
5%
- McFarlane Toys45%
- Suitmeister20%
- Funko16%
- Lumiauio8%
- Jazwares3%
- Buckle-Down2%
- Open — no brand owns it (4 brands, 5%)
Demand
Riddler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Riddler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- riddler31K/yr
- the riddler20K/yr
- riddler action figure9K/yr
- mcfarlane dark knight4K/yr
- the riddler action figure5K/yr
- riddler funko pop4K/yr
- mcfarlane riddler3K/yr
- mcfarlane batman forever4K/yr
- batman forever mcfarlane3K/yr
- the riddler funko pop2K/yr
Reviews and returns
What reviews say buyers love and hate about Riddler
We read the reviews and the return reasons for every product selling here.
“The hands broke off instantly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Riddler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








