Is rick and morty toys profitable to sell on Amazon United States?

The niche generates $24K/yr across 63 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the rick and morty toys niche?

21 brands and 231 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in rick and morty toys?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Print Quality. The return rate is 1.1%.

When does demand for rick and morty toys peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the rick and morty toys niche?

Listings span $8.69–$99.51; the average listing price is $27.25 (sweet spot $15–$100). The average incumbent carries 1,024 reviews — the moat a new listing must climb.

rick and morty toys

Worth a look

Shows a sweet-spot price point ($27.25 avg), but a small market ($24K/yr) keeps it on the watch list.

Avg price

Incredible$27.25

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$8.69–$99.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Review moat

Good1,023.98

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.4%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 171K searches

According to Flapen's Amazon United States niche tracking, rick and morty toys is a $24K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

rick and morty toys market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $41K–$55K; units × avg price
Conversion rate: 0.5%
Avg BSR: #12,448
Page quality: 0%
Prime: 75%
Sponsored: 30%
Out of stock: 7.2%
Avg brand age: 36 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

231

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

31%

Top 20: 64%

Open market

16%

Funko58%
RICK AND MORTY8%
MEGO7%
Jada4%
BOMJJOR4%
Adult Swim3%
Open — no brand owns it (15 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top rick and morty toys search terms

rick and morty funko pop69K/yr +24.1%0.5% conv.
rick and morty figures13K/yr +54.9%0.3% conv.
rick and morty action figure9K/yr +253.0%0.2% conv.
rick and morty action figures18K/yr -10.5%0.2% conv.
funko pop rick and morty17K/yr +18.6%0.8% conv.
rick and morty toys12K/yr +11.1%0.3% conv.
rick and morty funko9K/yr +64.0%0.9% conv.
rick and morty figure14K/yr +1.6%0.4% conv.
funko rick and morty4K/yr -12.5%0.5% conv.
morty funko pop5K/yr -2.4%0.4% conv.

All search terms

Top rick and morty toys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko Pop Keychain: Rick and Morty - Rick Toy Figure

Funko$22.424.4★1,899 rev

Mego Rick Sanchez Rick and Morty Action Figure

MEGO$19.974.0★36 rev

Funko Pop! Animation: Rick & Morty - Pickle Rick with Laser Collectible Figure

Funko$20.804.8★4,143 rev

Jada Rick and Morty Metalfigs 4-Pack Collectible Die-Cast Figures 2.5-Inch Scale Rick Morty Meeseeks Pickle Rick Toys

Jada$30.824.2★6 rev

BOMJJOR Rick Action Figure Interesting Funny Rick Play Figure (Blue)

BOMJJOR$17.954.1★21 rev

Newest

by launch date

Jada Rick and Morty Metalfigs 4-Pack Collectible Die-Cast Figures 2.5-Inch Scale Rick Morty Meeseeks Pickle Rick Toys

Jada$30.826 rev

10mo ago

BOMJJOR Rick Action Figure Interesting Funny Rick Play Figure (Blue)

BOMJJOR$17.9521 rev

1y ago

RICK AND MORTY Mens Slippers 3D Plush Non Slip Sole - Gifts for Him (Multicolour 10.5/11)

RICK AND MORTY$28.81295 rev

2y ago

Mego Rick Sanchez Rick and Morty Action Figure

MEGO$19.9736 rev

3y ago

Hot Wheels Ricks Ship Rick and Morty

Hot Wheels$18.07339 rev

5y ago

What buyers say about rick and morty toys

What buyers praise and complain about, mined from review topics.

What buyers love

Strength22%

“sturdy design”

Gifting Purpose15%

“Christmas gift”

Advertised Vs Actual Product10%

“Exactly as described”

Quality-Overall10%

“The quality is great”

Collectibles8%

“cute for my collection”

Size-Overall6%

“perfectly palm sized”

Comfort-Overall6%

“They are otherwise comfortable and so cute”

Weight Light5%

“It's very light weight”

Value For Money4%

“worth the price”

Pockets/Compartments3%

“I really like it, sturdy design and alor of pockets on the inside”

What buyers complain about

Quality-Overall28%

“Cheap”

Size-Overall13%

“It's about 2 x 2 not very big”

Print Quality13%

“Face didnt line up with printing”

Durability9%

“Broke in 2 weeks”

Fun/Entertainment Experience6%

“Fun idea, bad execution”

Maintenance And Repair6%

“Its been to long to even replace it or anything”

Strength6%

“I think this is too fragile for shipping”

Smell6%

“it randomly started smelling”

Strap/String Quality6%

“Straps broke and the bag did not even last 2 weeks”

Gap/Hole3%

“They came with a hole in one”

Top return reasons

Size-Overall22%

Product Condition17%

Defective Material/Parts13%

Value For Money9%

Quality-Overall7%

Advertised Vs Actual Product4%

Durability4%

Feet Fit4%

Comfort-Overall4%

Weight Heavy4%

Common questions

Is rick and morty toys profitable to sell on Amazon United States?: The niche generates $24K/yr across 63 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the rick and morty toys niche?: 21 brands and 231 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in rick and morty toys?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Print Quality. The return rate is 1.1%.
When does demand for rick and morty toys peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the rick and morty toys niche?: Listings span $8.69–$99.51; the average listing price is $27.25 (sweet spot $15–$100). The average incumbent carries 1,024 reviews — the moat a new listing must climb.