Rick and Morty Toys
Rick and Morty Toys shows a sweet-spot price point ($27.25 avg), but a small market ($24K/yr) keeps it on the watch list.
Flapen Score
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Is Rick and Morty Toys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Rick and Morty Toys is a $24K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Rick and Morty Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +29.4% over the last 90 days and 0.5% of searches end in a purchase.
$24K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 63 products
Top Rick and Morty Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop Keychain: Rick and Morty - Rick Toy Figure
- Price
- $22.42
- Rating
- 4.4/5
- Reviews
- 1,899
- Age
- 9y ago
Mego Rick Sanchez Rick and Morty Action Figure
- Price
- $19.97
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 3y ago
Funko Pop! Animation: Rick & Morty - Pickle Rick with Laser Collectible Figure
- Price
- $20.80
- Rating
- 4.8/5
- Reviews
- 4,143
- Age
- 8y ago
Jada Rick and Morty Metalfigs 4-Pack Collectible Die-Cast Figures 2.5-Inch Scale Rick Morty Meeseeks Pickle Rick Toys
- Price
- $30.82
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 10mo ago
BOMJJOR Rick Action Figure Interesting Funny Rick Play Figure (Blue)
- Price
- $17.95
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Trending
90-day click momentum
RICK AND MORTY Mens Slippers 3D Plush Non Slip Sole - Gifts for Him (Multicolour 10.5/11)
- Price
- $28.81
- Rating
- 4.2/5
- Reviews
- 295
- Age
- 2y ago
RICK AND MORTY Mens Slides - Officially licensed Slides - Rick Sanchez and Morty Smith (Multicolored Shoe Sizes 6-7)
- Price
- $31.47
- Rating
- 4.5/5
- Reviews
- 317
- Age
- 5y ago
Funko 5 Articulated Rick and Morty Action Figure
- Price
- $52.08
- Rating
- 4.7/5
- Reviews
- 874
- Age
- 9y ago
Funko Pop Keychain: Rick and Morty - Rick Toy Figure
- Price
- $22.42
- Rating
- 4.4/5
- Reviews
- 1,899
- Age
- 9y ago
Funko Pop! Animation: Rick & Morty - Teddy Rick (Styles May Vary) Multicolor std (44250)
- Price
- $21.54
- Rating
- 4.7/5
- Reviews
- 4,518
- Age
- 6y ago
Newest
by launch dateJada Rick and Morty Metalfigs 4-Pack Collectible Die-Cast Figures 2.5-Inch Scale Rick Morty Meeseeks Pickle Rick Toys
- Price
- $30.82
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 10mo ago
BOMJJOR Rick Action Figure Interesting Funny Rick Play Figure (Blue)
- Price
- $17.95
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
RICK AND MORTY Mens Slippers 3D Plush Non Slip Sole - Gifts for Him (Multicolour 10.5/11)
- Price
- $28.81
- Rating
- 4.2/5
- Reviews
- 295
- Age
- 2y ago
Mego Rick Sanchez Rick and Morty Action Figure
- Price
- $19.97
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 3y ago
Hot Wheels Ricks Ship Rick and Morty
- Price
- $18.07
- Rating
- 4.8/5
- Reviews
- 339
- Age
- 5y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
21 rising
Sellers
231
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
31%
Top 20: 64%
Open market
16%
- Funko58%
- RICK AND MORTY8%
- MEGO7%
- Jada4%
- BOMJJOR4%
- Adult Swim3%
- Open — no brand owns it (15 brands, 16%)
Rick and Morty Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.4×
Top Rick and Morty Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rick and morty funko pop69K/yr
- rick and morty figures13K/yr
- rick and morty action figure9K/yr
- rick and morty action figures18K/yr
- funko pop rick and morty17K/yr
- rick and morty toys12K/yr
- rick and morty funko9K/yr
- rick and morty figure14K/yr
- funko rick and morty4K/yr
- morty funko pop5K/yr
What reviews say buyers love and hate about Rick and Morty Toys
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“sturdy design”
“Christmas gift”
“Exactly as described”
“The quality is great”
“cute for my collection”
What buyers complain about
97% of reviews“Cheap”
“It's about 2 x 2 not very big”
“Face didnt line up with printing”
“Broke in 2 weeks”
“Fun idea, bad execution”
Rick and Morty Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rick and Morty Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
