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Rick and Morty Toys

Maybe

Products sell for $27.25 on average, inside the sweet spot. But shoppers spend an estimated $24K a year here, so Rick and Morty Toys is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$24K/yr171K searches / yr
90-day growth
+29.4%search demand this quarter
Competition
31%top-5 click share · 21 brands · 231 sellers

Flapen Score

Rick and Morty Toys against its category

The dotted line is the Toys & Games average. Past it, Rick and Morty Toys is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rick and Morty Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Rick and Morty Toys 171K times last year and spent an estimated $24K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+29.4%
Conversion, latest week
0.5%
Market size, estimated
$24Ka year
Peak month
December2.4× the quietest month
Top search term
rick and morty funko pop69K searches a year

02 · Price

A sale here is worth $27.25.

Listings sell for $27.25 on average, from $8.69 to $99.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.25 that is $0 to $3K a year per listing.

Average price
$27.25inside the $15 to $100 sweet spot
Price range
$8.69–$99.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #12,448 within Statues, Bobbleheads & Busts. It carries 1,024 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
75%
Out of stock, average day
7.2%
Average rank
#12,448in Statues, Bobbleheads & Busts
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,024per listing
Listings tracked
63

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rick and Morty Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

231

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

31%

Top 20: 64%

Open market

16%

  • Brand 158%
  • Brand 28%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (15 brands, 16%)

Demand

Rick and Morty Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Rick and Morty Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rick and morty funko pop69K/yr
  • rick and morty figures13K/yr
  • rick and morty action figure9K/yr
  • rick and morty action figures18K/yr
  • funko pop rick and morty17K/yr
  • rick and morty toys12K/yr
  • rick and morty funko9K/yr
  • rick and morty figure14K/yr
  • funko rick and morty4K/yr
  • morty funko pop5K/yr

Reviews and returns

What reviews say buyers love and hate about Rick and Morty Toys

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Strength”
28%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Cheap”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Rick and Morty Toys questions

Answered from the same tracked data.