Is reze profitable to sell on Amazon United States?

The niche generates $181K/yr across 29 tracked products. 8 of 25 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the reze niche?

13 brands and 82 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in reze?

Top complaints mined from reviews: Quality-Overall, Grip, Durability. The return rate is 1.1%.

What does it cost to enter the reze niche?

Listings span $8.92–$96.56; the average listing price is $42.13 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.

reze

Worth a look

Shows a sweet-spot price point ($42.13 avg), but weak search conversion (1.1%) keeps it on the watch list.

Avg price

Incredible$42.13

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great151.03

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.92–$96.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay$181K

$181K/yr · 409K searches

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, reze is a $181K/yr Amazon United States market (409K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

reze market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $105K–$126K; units × avg price
Conversion rate: 1.1%
Avg BSR: #13,875
Page quality: 0%
Prime: 66%
Sponsored: 41%
Out of stock: 12.1%
Avg brand age: 32 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

16%

Funko21%
TAMASHII NATIONS16%
generic16%
LUNK15%
Banpresto8%
HBGIAY7%
Open — no brand owns it (7 brands, 16%)

Demand

Weekly Amazon search volume, last 33 weeks — +8.4% search growth over the last 90 days.

Open Trend

Top reze search terms

reze160K/yr +3.6%0.4% conv.
reze figure110K/yr +23.3%0.5% conv.
reze chainsaw man44K/yr -15.6%0.8% conv.
chainsaw man reze45K/yr -19.6%0.4% conv.
reze funko pop11K/yr +76.2%3.5% conv.
chainsaw man reze figure12K/yr -22.1%0.6% conv.
chainsaw man figure reze7K/yr +7.2%0.4% conv.
reze figure chainsaw man8K/yr +29.5%0.5% conv.
reze funko3K/yr +64.4%4.6% conv.
reze nendoroid3K/yr +45.3%0.4% conv.

All search terms

Top reze products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko POP! Animation: Chainsaw Man Reze - Reze (1 in 6 Chase Chance)

Funko$15.234.4★13 rev

LUNK Reze Figure Sitting Bomb Action Figure Anime Statue

LUNK$9.375.0★2 rev

TAMASHII NATIONS - Chainsaw Man - The Movie: Reze Arc - Bomb S.H.Figuarts Action Figure

TAMASHII NATIONS$79.284.7★1,291 rev

Episode Reze Movie Bicute Reze Figure Statue Apporox 10.6 Inch Japanese

generic$86.044.7★4 rev

TAMASHII NATIONS - Chainsaw Man - The Movie: Reze Arc - Reze S.H.Figuarts Action Figure

TAMASHII NATIONS$68.434.7★1,291 rev

Newest

by launch date

Epic Collectibles Pop Anime Chainsaw Man - Reze with Flower (Chase Variant)

Epic Collectibles$59.801 rev

1mo ago

Epic Collectibles Pop Anime: Chainsaw Man - Reze Vinyl Figure

Epic Collectibles$17.543 rev

1mo ago

HBGIAY Makima Figure Anime Power Bunny Figure Reze Action Figures Statue Standing Pose Higashiyama Kobeni Figurine Desktop Collections

HBGIAY$52.603 rev

2mo ago

LUNK Reze Figure Sitting Bomb Action Figure Anime Statue

LUNK$9.372 rev

3mo ago

Reze Figure Sitting Pose 5.12 Anime Character Figurine Reze Action Figure Desktop Ornaments Collectible Gift

HBGIAY$8.921 rev

3mo ago

What buyers say about reze

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“The figure itself is very well made”

Collectibles15%

“a nice figure for collecting”

Value For Money11%

“Great value”

Design-Overall11%

“sculpt work is amazing”

Advertised Vs Actual Product10%

“arriving as advertised I'll say that I'll definitely be purchasing their products again”

Gifting Purpose3%

“They were a gift”

Paint Quality3%

“other than that it was great no marks of paint”

Assembly/Installation3%

“Easy to assemble, great size, tons of detail”

Grip2%

“Stands without falling”

Soft Feel2%

“Soft, looks like the image provided”

What buyers complain about

Quality-Overall17%

“Please for the love of god do not buy if you cant fix it the quality is poor to pricey doesnt even stand I beg you not to buy it”

Grip17%

“the legs kept falling off every time he moved it”

Durability8%

“Falls apart easily”

Strength8%

“does not stand correctly”

Shape/Style8%

“She's very silly shaped”

Size-Overall3%

“even though the cord looked really loose”

Add-Ons/Attachments3%

“all tho he may come with a lack of accessories”

Noise Level3%

“Makes a weird clicking noise everytime I force it to move”

Top return reasons

Value For Money27%

Defective Material/Parts16%

Quality-Overall13%

Size-Overall12%

Drop/Impact Protection11%

Advertised Vs Actual Product8%

Wrinkles3%

Add-Ons/Attachments2%

Scratch Resistance2%

Material Quality1%

Common questions

Is reze profitable to sell on Amazon United States?: The niche generates $181K/yr across 29 tracked products. 8 of 25 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the reze niche?: 13 brands and 82 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in reze?: Top complaints mined from reviews: Quality-Overall, Grip, Durability. The return rate is 1.1%.
What does it cost to enter the reze niche?: Listings span $8.92–$96.56; the average listing price is $42.13 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.