Retractable Markers
FailThe top 5 products take 100% of clicks, so Retractable Markers is a Fail.
- Flapen Score
- 39 / 100Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 4639
- Market size
- $394K/yr419K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 28 sellers
Flapen Score
Retractable Markers against its category
The dotted line is the Toys & Games average. Past it, Retractable Markers is stronger. Inside it, weaker.
Market
The Retractable Markers market on Amazon at a glance
Shoppers on Amazon United States searched for Retractable Markers 419K times last year and spent an estimated $394K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.
- Searches, last 12 months
- 419K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $394Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- retractable markers75K searches a year
02 · Price
A sale here is worth $12.42.
Listings sell for $12.42 on average, from $9.88 to $17.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 6,000 to 8,000 of them. At $12.42 that is $75K to $99K a year per listing.
- Average price
- $12.42under the $15 to $100 sweet spot
- Price range
- $9.88–$17.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $75K–$99K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #333 within Drawing & Painting Supplies. It carries 2,914 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #333in Drawing & Painting Supplies
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 2,914per listing
- Listings tracked
- 5
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Retractable Markers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 5y ago

Crayola Clicks Retractable Markers Bold (10ct) Teacher Classroom School Supplies Spring Crafts No Dry Washable Markers for Kids
- Price
- $10.46
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 3y ago

JoyCat 20-Color Washable Markers for Kids Click Markers with Carrying Case
- Price
- $17.07
- Rating
- 4.4/5
- Reviews
- 812
- Age
- 2y ago

JoyCat 10-Color Click Markers Washable Markers for Kids Retractable Tips
- Price
- $9.88
- Rating
- 4.4/5
- Reviews
- 812
- Age
- 2y ago

Crayola Clicks Retractable Highlighters (10ct) Cute School Supplies Back to School Classroom Essentials for Kids & Adults
- Price
- $13.74
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Crayola Clicks Retractable Highlighters (10ct) Cute School Supplies Back to School Classroom Essentials for Kids & Adults
- Price
- $13.74
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 5mo ago

JoyCat 10-Color Click Markers Washable Markers for Kids Retractable Tips
- Price
- $9.88
- Rating
- 4.4/5
- Reviews
- 812
- Age
- 2y ago

Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 5y ago

JoyCat 20-Color Washable Markers for Kids Click Markers with Carrying Case
- Price
- $17.07
- Rating
- 4.4/5
- Reviews
- 812
- Age
- 2y ago

Crayola Clicks Retractable Markers Bold (10ct) Teacher Classroom School Supplies Spring Crafts No Dry Washable Markers for Kids
- Price
- $10.46
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 3y ago
Newest
by launch date
Crayola Clicks Retractable Highlighters (10ct) Cute School Supplies Back to School Classroom Essentials for Kids & Adults
- Price
- $13.74
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 5mo ago

JoyCat 10-Color Click Markers Washable Markers for Kids Retractable Tips
- Price
- $9.88
- Rating
- 4.4/5
- Reviews
- 812
- Age
- 2y ago

JoyCat 20-Color Washable Markers for Kids Click Markers with Carrying Case
- Price
- $17.07
- Rating
- 4.4/5
- Reviews
- 812
- Age
- 2y ago

Crayola Clicks Retractable Markers Bold (10ct) Teacher Classroom School Supplies Spring Crafts No Dry Washable Markers for Kids
- Price
- $10.46
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 3y ago

Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
28
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Crayola83%
- JoyCat17%
Demand
Retractable Markers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7×
Search terms
Top Retractable Markers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- retractable markers75K/yr
- click markers68K/yr
- crayola clicks46K/yr
- clickable markers36K/yr
- travel markers23K/yr
- click markers for kids washable31K/yr
- crayola clicks retractable markers19K/yr
- travel markers for kids17K/yr
- clicks markers12K/yr
- retractable marker14K/yr
Reviews and returns
What reviews say buyers love and hate about Retractable Markers
We read the reviews and the return reasons for every product selling here.
“colors not true”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retractable Markers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








