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Retractable Markers

Fail

The top 5 products take 100% of clicks, so Retractable Markers is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$394K/yr419K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 28 sellers

Flapen Score

Retractable Markers against its category

The dotted line is the Toys & Games average. Past it, Retractable Markers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retractable Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Retractable Markers 419K times last year and spent an estimated $394K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
7.6%
Market size, estimated
$394Ka year
Peak month
December2.7× the quietest month
Top search term
retractable markers75K searches a year

02 · Price

A sale here is worth $12.42.

Listings sell for $12.42 on average, from $9.88 to $17.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 6,000 to 8,000 of them. At $12.42 that is $75K to $99K a year per listing.

Average price
$12.42under the $15 to $100 sweet spot
Price range
$9.88–$17.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
6,000–8,000
Revenue per listing a year
$75K–$99K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #333 within Drawing & Painting Supplies. It carries 2,914 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#333in Drawing & Painting Supplies
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,914per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Retractable Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 217%

Demand

Retractable Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Retractable Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retractable markers75K/yr
  • click markers68K/yr
  • crayola clicks46K/yr
  • clickable markers36K/yr
  • travel markers23K/yr
  • click markers for kids washable31K/yr
  • crayola clicks retractable markers19K/yr
  • travel markers for kids17K/yr
  • clicks markers12K/yr
  • retractable marker14K/yr

Reviews and returns

What reviews say buyers love and hate about Retractable Markers

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
18%of negative reviews mention “Color”
0.7%of orders come back
“colors not true”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Retractable Markers questions

Answered from the same tracked data.