Skip to content

Red Washable Paint

brand-locked demand (top 5 brands take 94% of clicks) — Red Washable Paint doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,432 of 3,143 Toys & Games niches · on the category median

Market size 29Growth 20Conversion 96Competition 46Returns 95Price range 44Avg price 95Brand share 15Review moat 35Quality gap 24
This niche Category average · 3,143 niches

Is Red Washable Paint profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Red Washable Paint is a $129K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 46/100.

Red Washable Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.0% over the last 90 days and 14.0% of searches end in a purchase.

$129K

revenue / yr

Units sold / yr6K
Search volume / yr-11.0%28K
Conversion rate14.0%
Avg price$32.73

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers9 · 65
Top-5 product click share57%
Open market6%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement50%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews3,037

Top Red Washable Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$10K$16K$21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

65

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 89%

Open market

4%

  • Colorations45%
  • Crayola25%
  • Prang13%
  • Handy Art7%
  • School Smart4%
  • Apple Barrel2%
  • Open — no brand owns it (3 brands, 4%)

Red Washable Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR14.0%Products30Brands9Top 5 Brands94%OOS Rate3.7%Rating4.6★Reviews3,037Avg BSR#206
600400Spike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26

Top Red Washable Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • red washable paint7K/yr
  • red tempera paint6K/yr
  • tempera paint gallon3K/yr
  • gallon washable paint2K/yr
  • paint gallons2K/yr
  • red finger paint2K/yr
  • red paint washable2K/yr
  • washable red paint3K/yr

What reviews say buyers love and hate about Red Washable Paint

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Color24%

Bright color

Ease Of Cleaning18%

Easy clean up

Paint Quality9%

Good paint

Quality-Overall8%

Good quality, easy to wash off

Value For Money6%

Great value

What buyers complain about

82% of reviews
Paint Quality22%

this paint is awful

Color14%

Missing color

Stain Resistance8%

The black stains skin bright red like you would not believe

Smell8%

It doesnt have a strong smell

Leak-Proof7%

Three bottles leaked

Red Washable Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
47%
2Color
13%
3Value For Money
11%
4Size-Overall
7%
5Advertised Vs Actual Product
4%

Common Red Washable Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Washable Paint 46/100 on Amazon United States — Skip it. The niche generates $129K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -11.0% over the last 90 days.
Red Washable Paint buyers on Amazon United States complain most about Paint Quality, Color, Stain Resistance, the themes mined from the niche's reviews. Its return rate is 0.9%.