red washable paint
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$32.73avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$0.61–$195.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,037.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$129K$129K/yr · 28K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red washable paint is a $129K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
red washable paint market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $164K–$196K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #206
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 50%
- Out of stock
- 3.7%
- Avg brand age
- 67 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
65
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
57%
Top 20: 89%
Open market
4%
- Colorations45%
- Crayola25%
- Prang13%
- Handy Art7%
- School Smart4%
- Apple Barrel2%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 33 weeks — -11.0% search growth over the last 90 days.Top red washable paint search terms
- red washable paint7K/yr
- red tempera paint6K/yr
- tempera paint gallon3K/yr
- gallon washable paint2K/yr
- paint gallons2K/yr
- red finger paint2K/yr
- red paint washable2K/yr
- washable red paint3K/yr
Top red washable paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colorations Paraben-Free Washable Red Tempera Paint for Kids 1 Gallon
Colorations$21.714.6★134 rev
Crayola Washable Paint Red 16oz
Crayola$5.824.6★1,816 rev
Prang Washable Tempera Paint Red 16 Oz. 1 Count
Prang$5.414.5★2,557 rev
Colorations Paraben-Free Tempera Paint for Kids Red 16 oz Bottle
Colorations$6.964.6★47 rev
Handy Art Little Masters Washable Tempera Paint Red Half Gallon 64 oz
Handy Art$11.434.6★2,151 rev
Newest
by launch date
Baby Hand and Footprint Paint with Sponge Head Baby Safe Paint 1.69 fl oz Non-Toxic and Washable Dog Safe Paint for Paws Suitable for Babies and Pets Newborn Memento New Mom Gifts Red
Noosuna$8.93110 rev
Colorations Simply Washable Tempera Paint Gallon - 6 Colors
Colorations$97.453 rev
Colorations Paraben-Free Tempera Paint for Kids Red 16 oz Bottle
Colorations$6.9647 rev
Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
Colorations$20.84114 rev
Colorations Paraben-Free Tempera Paint for Kids 1 Gallon Vibrant Yellow
Colorations$16.68350 rev
Trending
90-day click momentumBaby Hand and Footprint Paint with Sponge Head Baby Safe Paint 1.69 fl oz Non-Toxic and Washable Dog Safe Paint for Paws Suitable for Babies and Pets Newborn Memento New Mom Gifts Red
Noosuna$8.934.4★
Colorations Paraben-Free Simply Washable Red Tempera Paint for Kids
Colorations$13.244.8★
Colorations Simply Washable Tempera Paint Gallon - 6 Colors
Colorations$97.455.0★
Colorations Paraben-Free Tempera Paint for Kids 1 Gallon Vibrant Yellow
Colorations$16.684.6★
Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20501 Bright Red
Apple Barrel$0.614.7★
What buyers say about red washable paint
What buyers praise and complain about, mined from review topics.What buyers love
“Bright color”
“Easy clean up”
“Good paint”
“Good quality, easy to wash off”
“Great value”
“Its low odor”
“easy to use”
“Great for introducing young kids to creative play”
“Nice size”
“Truly washable”
What buyers complain about
“this paint is awful”
“Missing color”
“The black stains skin bright red like you would not believe”
“It doesnt have a strong smell”
“Three bottles leaked”
“Bad quality”
“Takes some scrubbing”
“The rest had been used to some degree”
“Kids always make a mess with paint”
“thick”
Top return reasons
Common questions
- Is red washable paint profitable to sell on Amazon United States?
- The niche generates $129K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the red washable paint niche?
- 9 brands and 65 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in red washable paint?
- Top complaints mined from reviews: Paint Quality, Color, Stain Resistance. The return rate is 0.9%.
- What does it cost to enter the red washable paint niche?
- Listings span $0.61–$195.00; the average listing price is $32.73 (sweet spot $15–$100). The average incumbent carries 3,037 reviews — the moat a new listing must climb.