Red Playing Cards
FailDemand is soft, at -31.7% this quarter, so Red Playing Cards is a Fail.
- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $54K/yr47K searches / yr
- 90-day growth
- -31.7%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 77 sellers
Flapen Score
Red Playing Cards against its category
The dotted line is the Toys & Games average. Past it, Red Playing Cards is stronger. Inside it, weaker.
Market
The Red Playing Cards market on Amazon at a glance
Shoppers on Amazon United States searched for Red Playing Cards 47K times last year and spent an estimated $54K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -31.7%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $54Ka year
- Top search term
- bicycle rider back playing cards11K searches a year
02 · Price
A sale here is worth $16.04.
Listings sell for $16.04 on average, from $4.13 to $140.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.04 that is $2K to $4K a year per listing.
- Average price
- $16.04inside the $15 to $100 sweet spot
- Price range
- $4.13–$140.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Standard Playing Card Decks. It carries 3,145 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #206in Standard Playing Card Decks
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,145per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Red Playing Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
77
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
2%
- Brand 166%
- Brand 212%
- Brand 39%
- Brand 46%
- Brand 52%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Red Playing Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1× · 8 of 12 months tracked
Search terms
Top Red Playing Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bicycle rider back playing cards11K/yr
- red playing cards15K/yr
- playing cards red6K/yr
- bicycle 140th anniversary playing cards4K/yr
- red deck of cards5K/yr
- deck of cards red6K/yr
Reviews and returns
What reviews say buyers love and hate about Red Playing Cards
We read the reviews and the return reasons for every product selling here.
“Low Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Playing Cards questions
Answered from the same tracked data.