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Red Kinetic Sand

Fail

The top 5 brands take 100% of clicks, so Red Kinetic Sand is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$137K/yr75K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
83%top-5 click share · 3 brands · 17 sellers

Flapen Score

Red Kinetic Sand against its category

The dotted line is the Toys & Games average. Past it, Red Kinetic Sand is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Kinetic Sand market on Amazon at a glance

Shoppers on Amazon United States searched for Red Kinetic Sand 75K times last year and spent an estimated $137K. All 3 brands take every click. Demand peaks in Mar–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
11.2%
Market size, estimated
$137Ka year
Peak month
March2.6× the quietest month
Top search term
pink kinetic sand19K searches a year

02 · Price

A sale here is worth $16.24.

Listings sell for $16.24 on average, from $9.63 to $30.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $16.24 that is $8K to $12K a year per listing.

Average price
$16.24inside the $15 to $100 sweet spot
Price range
$9.63–$30.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #32 within Craft Kits. It carries 5,669 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#32in Craft Kits
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,669per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Red Kinetic Sand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 212%
  • Brand 32%

Demand

Red Kinetic Sand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Red Kinetic Sand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink kinetic sand19K/yr
  • green kinetic sand16K/yr
  • red kinetic sand15K/yr
  • kinetic sand pink10K/yr
  • kinetic sand green8K/yr
  • kinetic sand red7K/yr

Reviews and returns

What reviews say buyers love and hate about Red Kinetic Sand

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Color”
0.7%of orders come back
“The colors are mixed now”
A buyer, on “Color”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Kinetic Sand questions

Answered from the same tracked data.