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Re Zero Figure

Re Zero Figure shows a thin review moat (100 avg reviews), but weak search conversion (1.0%) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 46

Market size 22Growth 77Conversion 13Competition 77Returns 88Price range 47Avg price 95Brand share 40Review moat 95Quality gap 24
This niche Category average · 3,143 niches

Is Re Zero Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Re Zero Figure is a $89K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 55/100.

Re Zero Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +65.8% over the last 90 days and 1.0% of searches end in a purchase.

$89K

revenue / yr

Units sold / yr3K
Search volume / yr+65.8%257K
Conversion rate1.0%
Avg price$34.53

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers15 · 187
Top-5 product click share38%
Open market19%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement34%
New entrants (1y)11· 6 succeeded
Avg rating4.6★
Avg reviews100

Top Re Zero Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

$0$4K$7K$11K$14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

187

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

15%

  • Taito28%
  • Funko27%
  • Banpresto13%
  • SEGA9%
  • Piuess5%
  • Megahouse3%
  • Open — no brand owns it (9 brands, 15%)

Re Zero Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume257KCVR1.0%Products44Brands15Top 5 Brands81%OOS Rate5.3%Rating4.6★Reviews100Avg BSR#5,783
10K6KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Re Zero Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • re zero figure70K/yr
  • rem figure60K/yr
  • rezero figure29K/yr
  • re:zero figure12K/yr
  • re zero merch15K/yr
  • rezero merch12K/yr
  • re zero funko pop14K/yr
  • rem rezero12K/yr
  • rem figure re zero12K/yr
  • rem re zero6K/yr

What reviews say buyers love and hate about Re Zero Figure

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall26%

very good quality

Value For Money16%

Still overall worth it for the price

Collectibles11%

SO detailed and totally worth adding to your collection

Design-Overall9%

Very aesthetic and pretty

Advertised Vs Actual Product8%

the figure looks as advertised

What buyers complain about

50% of reviews
Size-Overall13%

A little bigger the i expected

Durability10%

the wings and head fall off VERY easily

Color10%

And the outfit itself has a purple hue to the white parts of the uniform which Im not a fan of

Quality-Overall10%

quality is not there

Accuracy-Overall7%

So there are some inaccuracies

Re Zero Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Value For Money
18%
3Color
12%
4Product Condition
8%
5Advertised Vs Actual Product
8%

Common Re Zero Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Re Zero Figure 55/100 on Amazon United States — Worth a look. The niche generates $89K/yr across 44 tracked products. 6 of 11 products launched in the last 360 days are still selling. Search demand moved +65.8% over the last 90 days.
Re Zero Figure buyers on Amazon United States complain most about Size-Overall, Durability, Color, the themes mined from the niche's reviews. Its return rate is 1.4%.