re zero figure
Worth a lookShows a thin review moat (100 avg reviews), but weak search conversion (1.0%) keeps it on the watch list.
Review moat
Incredible99.57avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$34.53avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+65.8%90-day search growth — must beat 0% to launch
Competition
Great38%top-5 click share — an open shelf
Price range
Okay$10.67–$190.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 257K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, re zero figure is a $89K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
re zero figure market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $86K–$104K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #5,783
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 34%
- Out of stock
- 5.3%
- Avg brand age
- 38 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
187
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
15%
- Taito28%
- Funko27%
- Banpresto13%
- SEGA9%
- Piuess5%
- Megahouse3%
- Open — no brand owns it (9 brands, 15%)
Demand
Weekly Amazon search volume, last 32 weeks — +65.8% search growth over the last 90 days.Top re zero figure search terms
- re zero figure70K/yr
- rem figure60K/yr
- rezero figure29K/yr
- re:zero figure12K/yr
- re zero merch15K/yr
- rezero merch12K/yr
- re zero funko pop14K/yr
- rem rezero12K/yr
- rem figure re zero12K/yr
- rem re zero6K/yr
Top re zero figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Re:Zero Starting Life in Another World AMP Figure - Rem (Winter Maid Ver.)
Taito$28.014.4★35 rev
Funko POP! Animation: Re:Zero - Rem - 1 in 6 Chance of Rare Chase
Funko$11.744.7★181 rev
Funko POP! Animation: Re:Zero - Subaru
Funko$15.074.8★141 rev
Funko POP! & Buddy: Re: Zero - Emilia with Puck
Funko$12.074.8★157 rev
Banpresto - Re:Zero-Starting Life in Another World - Rem (Maid ver.) Glitter & Glamours Figure
Banpresto$32.894.6★213 rev
Newest
by launch dateBanpresto - Re:Zero-Starting Life in Another World - Rem (Maid ver.) Glitter & Glamours Figure
Banpresto$32.89213 rev
Banpresto - Re:Zero-Starting Life in Another World - Rem (Sweet Angel ver.) Relax Time Figure
Banpresto$31.873 rev
Funko Re:Zero Starting Life in Another World Rem with Morningstar Exclusive Pop Plus Vinyl Figure 2115
Funko$27.946 rev
Funko Re:Zero Ram Wind Magic GW Pop! Plus RS Vinyl Figure
Funko$28.463 rev
Funko POP! Animation: Re:Zero - Rem - 1 in 6 Chance of Rare Chase
Funko$11.74181 rev
Trending
90-day click momentum
TOKYO-T Re Zero Jacket Cosplay Costume Zipper Sweatshirt size M/tag L
TOKYO-T$39.564.5★
Re:Zero -Starting Life in Another World- Rem (Phantom Night Wizard Ver.) 1:7 Scale PVC Figure
Kadokawa$66.375.0★
Funko Re:Zero Ram Wind Magic GW Pop! Plus RS Vinyl Figure
Funko$28.465.0★
Re:Zero -Starting Life in Another World- SPM Figure Emilia Oktoberfest Ver.
SEGA$16.034.7★
SEGA Re:Zero -Starting Life in Another World- SPM Figure Rem Wedding Dress Ver.
SEGA$18.925.0★
What buyers say about re zero figure
What buyers praise and complain about, mined from review topics.What buyers love
“very good quality”
“Still overall worth it for the price”
“SO detailed and totally worth adding to your collection”
“Very aesthetic and pretty”
“the figure looks as advertised”
“the colors are vibrant”
“He really like how posable it is, the strong & smooth joints, the level of detail that the figure has and how premium it seems and feels”
“Beautiful Pop”
“super glue fixed it”
“shes also uhh really soft”
What buyers complain about
“A little bigger the i expected”
“the wings and head fall off VERY easily”
“And the outfit itself has a purple hue to the white parts of the uniform which Im not a fan of”
“quality is not there”
“So there are some inaccuracies”
Top return reasons
Common questions
- Is re zero figure profitable to sell on Amazon United States?
- The niche generates $89K/yr across 44 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +65.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the re zero figure niche?
- 15 brands and 187 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in re zero figure?
- Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 1.4%.
- What does it cost to enter the re zero figure niche?
- Listings span $10.67–$190.67; the average listing price is $34.53 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.