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Rayquaza Plush

brand-locked demand (top 5 brands take 99% of clicks) — Rayquaza Plush doesn't clear our bar today.

Flapen Score

49
Skip it

Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46

Market size 26Growth 26Conversion 13Competition 83Returns 99Price range 56Avg price 95Brand share 3Review moat 80Quality gap 55
This niche Category average · 3,143 niches

Is Rayquaza Plush profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Rayquaza Plush is a $106K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Rayquaza Plush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.9% over the last 90 days and 1.1% of searches end in a purchase.

$106K

revenue / yr

Units sold / yr6K
Search volume / yr+0.9%340K
Conversion rate1.1%
Avg price$29.17

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers7 · 194
Top-5 product click share32%
Open market1%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement39%
New entrants (1y)10· 8 succeeded
Avg rating4.4★
Avg reviews408

Top Rayquaza Plush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

194

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

32%

Top 20: 80%

Open market

0%

  • Pokémon62%
  • タカラトミー(TAKARA TOMY)25%
  • BANDAI10%
  • BANDAI SPIRITS2%
  • nanoblock1%
  • TOMY1%
  • Open — no brand owns it (1 brand, 0%)

Rayquaza Plush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume340KCVR1.1%Products44Brands7Top 5 Brands99%OOS Rate11.0%Rating4.4★Reviews408Avg BSR#3,101
12K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Rayquaza Plush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rayquaza99K/yr
  • rayquaza pokemon card48K/yr
  • rayquaza plush51K/yr
  • pokemon rayquaza19K/yr
  • mega rayquaza pokemon card14K/yr
  • rayquaza figure16K/yr
  • mega rayquaza16K/yr
  • rayquaza vmax9K/yr
  • rayquaza pokemon10K/yr
  • rayquaza card7K/yr

What reviews say buyers love and hate about Rayquaza Plush

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Collectibles35%

Great for collectors

Value For Money17%

good value

Quality-Overall14%

My son loves the card quality

Advertised Vs Actual Product9%

As pictured

Gifting Purpose8%

Good gift idea

What buyers complain about

90% of reviews
Value For Money43%

a little over priced for its worth

Advertised Vs Actual Product21%

Not as described

Size-Overall12%

missed the size

Quality-Overall8%

Incredibly overpriced for the quality and size

Ethical Trade/Fair Trade3%

I consider this illegal

Rayquaza Plush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Advertised Vs Actual Product
15%
3Value For Money
7%
4Defective Material/Parts
6%
5Gifting Purpose
4%

Common Rayquaza Plush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rayquaza Plush 49/100 on Amazon United States — Skip it. The niche generates $106K/yr across 44 tracked products. 8 of 10 products launched in the last 360 days are still selling. Search demand moved +0.9% over the last 90 days.
Search demand for Rayquaza Plush on Amazon United States peaks in Dec, where the busiest month runs 2.0× the quietest.