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Rayquaza Plush

Fail

The top 5 brands take 99% of clicks, so Rayquaza Plush is a Fail.

Flapen Score
49
49 / 100
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Market size
$106K/yr340K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
32%top-5 click share · 7 brands · 194 sellers

Flapen Score

Rayquaza Plush against its category

The dotted line is the Toys & Games average. Past it, Rayquaza Plush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rayquaza Plush market on Amazon at a glance

Shoppers on Amazon United States searched for Rayquaza Plush 340K times last year and spent an estimated $106K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
1.1%
Market size, estimated
$106Ka year
Peak month
December2.0× the quietest month
Top search term
rayquaza99K searches a year

02 · Price

A sale here is worth $29.17.

Listings sell for $29.17 on average, from $3.37 to $155.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $29.17 that is $3K to $7K a year per listing.

Average price
$29.17inside the $15 to $100 sweet spot
Price range
$3.37–$155.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #3,101 within Collectible Card Games. It carries 408 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
70%
Out of stock, average day
11.0%
Average rank
#3,101in Collectible Card Games
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
408per listing
Listings tracked
44

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rayquaza Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

194

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

32%

Top 20: 80%

Open market

0%

  • Brand 162%
  • Brand 225%
  • Brand 310%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 0%)

Demand

Rayquaza Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Rayquaza Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rayquaza99K/yr
  • rayquaza pokemon card48K/yr
  • rayquaza plush51K/yr
  • pokemon rayquaza19K/yr
  • mega rayquaza pokemon card14K/yr
  • rayquaza figure16K/yr
  • mega rayquaza16K/yr
  • rayquaza vmax9K/yr
  • rayquaza pokemon10K/yr
  • rayquaza card7K/yr

Reviews and returns

What reviews say buyers love and hate about Rayquaza Plush

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Collectibles”
43%of negative reviews mention “Value For Money”
0.3%of orders come back
“a little over priced for its worth”
A buyer, on “Value For Money”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rayquaza Plush questions

Answered from the same tracked data.