Is rayquaza plush profitable to sell on Amazon United States?

The niche generates $106K/yr across 44 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (49/100).

How competitive is the rayquaza plush niche?

7 brands and 194 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in rayquaza plush?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.3%.

When does demand for rayquaza plush peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the rayquaza plush niche?

Listings span $3.37–$155.11; the average listing price is $29.17 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.

rayquaza plush

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.17

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Review moat

Great408.23

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.37–$155.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$106K

$106K/yr · 340K searches

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rayquaza plush is a $106K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

rayquaza plush market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $146K–$175K; units × avg price
Conversion rate: 1.1%
Avg BSR: #3,101
Page quality: 0%
Prime: 70%
Sponsored: 39%
Out of stock: 11.0%
Avg brand age: 38 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

194

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

32%

Top 20: 80%

Open market

Pokémon62%
タカラトミー(TAKARA TOMY)25%
BANDAI10%
BANDAI SPIRITS2%
nanoblock1%
TOMY1%
Open — no brand owns it (1 brand, 0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top rayquaza plush search terms

rayquaza99K/yr -0.7%1.0% conv.
rayquaza pokemon card48K/yr +6.0%1.8% conv.
rayquaza plush51K/yr -1.4%1.7% conv.
pokemon rayquaza19K/yr +11.4%1.2% conv.
mega rayquaza pokemon card14K/yr +19.5%0.9% conv.
rayquaza figure16K/yr +23.5%1.2% conv.
mega rayquaza16K/yr -7.3%0.8% conv.
rayquaza vmax9K/yr -8.7%0.3% conv.
rayquaza pokemon10K/yr -9.0%2.0% conv.
rayquaza card7K/yr +0.2%1.2% conv.

All search terms

Top rayquaza plush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Takara Tomy: Moncolle Figure ML-05 Rayquaza

タカラトミー(TAKARA TOMY)$19.644.4★141 rev

Pokemon - Rayquaza V 100/159 - Crown Zenith - Ultra Rare Card

Pokémon$3.644.6★225 rev

(TAKARA TOMY) Pokmon Moncolle Mega Rayquaza

タカラトミー(TAKARA TOMY)$20.274.3★179 rev

Takara Tomy ML-31 Pokemon Moncolle Black Rayquaza

タカラトミー(TAKARA TOMY)$18.704.2★408 rev

Bandai Hobby - Pokmon - Rayquaza Bandai Spirits Pokmon Model Kit

BANDAI$24.664.7★3,557 rev

Newest

by launch date

Pokmon Center: Shiny Rayquaza Sitting Cuties Plush

Pokémon$34.624 rev

2mo ago

5 Pokemon - Mega Evolution ex Ultra Rare Card Lot - Assorted Variety - No Duplicates

Pokémon$10.8842 rev

3mo ago

Takara Tomy Pokemon Moncolle Black Mega Rayquaza Figure

タカラトミー(TAKARA TOMY)$31.069 rev

5mo ago

Pokmon Center: Rayquaza Wiggly Friends Plush

Pokémon$155.110 rev

9mo ago

Bandai Hobby - Pokmon - #61 Mega Rayquaza Pokmon Model Kit

BANDAI$30.5511 rev

11mo ago

What buyers say about rayquaza plush

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles35%

“Great for collectors”

Value For Money17%

“good value”

Quality-Overall14%

“My son loves the card quality”

Advertised Vs Actual Product9%

“As pictured”

Gifting Purpose8%

“Good gift idea”

Fun/Entertainment Experience3%

“Good playable cards”

Suitability Beginner1%

“Great for beginners”

Size-Overall1%

“Good size”

Developmental Needs1%

“Good for kids”

Material Quality1%

“Material feels great and strong, with nice translucent energy strands”

What buyers complain about

Value For Money43%

“a little over priced for its worth”

Advertised Vs Actual Product21%

“Not as described”

Size-Overall12%

“missed the size”

Quality-Overall8%

“Incredibly overpriced for the quality and size”

Ethical Trade/Fair Trade3%

“I consider this illegal”

Fun/Entertainment Experience1%

“Not an exciting pack”

Recycle/Reuse1%

“Recycles looking cards”

Gifting Purpose1%

“This was supposed to be a gift”

Texture/Consistency-Overall1%

“There was no texture on the cards”

Strength0%

“Very brittle”

Top return reasons

Size-Overall57%

Advertised Vs Actual Product15%

Value For Money7%

Defective Material/Parts6%

Gifting Purpose4%

Quality-Overall2%

Stitch/Finish/Polish2%

Functionality-Overall2%