Raya and the Last Dragon
soft demand (-9.4% this quarter) — Raya and the Last Dragon doesn't clear our bar today.
Flapen Score
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Is Raya and the Last Dragon profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Raya and the Last Dragon is a $122K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Raya and the Last Dragon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.4% over the last 90 days and 2.9% of searches end in a purchase.
$122K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 23 products
Top Raya and the Last Dragon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Princess Raya and The Last Dragon Sisu Family Pack Includes 5 Dragon Toys and Raya Doll Toys for Kids 3 and Up
- Price
- $12.23
- Rating
- 4.8/5
- Reviews
- 505
- Age
- 4y ago
Disney Princess Raya and The Last Dragon Sisu Figure Dragon Doll with Hair Toy for Girls and Boys Ages 3 and Up
- Price
- $23.48
- Rating
- 4.8/5
- Reviews
- 2,362
- Age
- 6y ago
Disney Princess Raya and The Last Dragon Rayas Adventure Styles Fashion Doll with Clothes Shoes and Sword Accessory Toy for Kids 3 Years and Up
- Price
- $14.67
- Rating
- 4.8/5
- Reviews
- 2,114
- Age
- 6y ago
Disney Raya and The Last Dragon Land of Kumandra Set
- Price
- $41.89
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 5y ago
Disney Raya and the Last Dragon Light & Sound Role Play Sword
- Price
- $25.65
- Rating
- 4.8/5
- Reviews
- 3,225
- Age
- 5y ago
Trending
90-day click momentum
American Marketing Enterprises INC Girls Disney Raya and the Last Dragon Fill the World with Light Pajama (10) Blue
- Price
- $10.83
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4y ago
Disney Raya and The Last Dragon Land of Kumandra Set
- Price
- $41.89
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 5y ago
Disney Princess Raya Fashion Doll with Clothes Shoes and Sword Inspired by Disneys Raya and The Last Dragon Movie Toy for Kids 3 Years and Up
- Price
- $7.98
- Rating
- 4.7/5
- Reviews
- 1,906
- Age
- 5y ago
![Disneys Raya and the Last Dragon Disney Raya and The Last Dragon Warrior Costume Outfit with Cape for Girls Size 4-6X [Amazon Exclusive] Brown](https://m.media-amazon.com/images/I/41NbbjQvg6L.jpg)
Disneys Raya and the Last Dragon Disney Raya and The Last Dragon Warrior Costume Outfit with Cape for Girls Size 4-6X [Amazon Exclusive] Brown
- Price
- $12.94
- Rating
- 4.8/5
- Reviews
- 991
- Age
- 7y ago
Disney Raya and The Last Dragon 48-Page Coloring and Activity Book with 4 Crayons 50781
- Price
- $8.14
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 5y ago
Newest
by launch date
Disney Raya and The Last Dragon Coloring Books Set with Imagine Ink Coloring Book Play Pack Stickers and More
- Price
- $13.98
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3y ago
American Marketing Enterprises INC Girls Disney Raya and the Last Dragon Fill the World with Light Pajama (10) Blue
- Price
- $10.83
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4y ago
Disney Princess Raya and The Last Dragon Sisu Family Pack Includes 5 Dragon Toys and Raya Doll Toys for Kids 3 and Up
- Price
- $12.23
- Rating
- 4.8/5
- Reviews
- 505
- Age
- 4y ago
Disney Store Official Princess Classic Doll (Raya) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit Princess Toys for Girls
- Price
- $11.98
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 4y ago
Disney Raya and The Last Dragon Land of Kumandra Set
- Price
- $41.89
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
149
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
7%
- Disney Princess60%
- Disney17%
- Hasbro7%
- LEGO3%
- Raya3%
- JAKKS Pacific3%
- Open — no brand owns it (3 brands, 7%)
Raya and the Last Dragon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Raya and the Last Dragon search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- raya62K/yr
- raya and the last dragon toys67K/yr
- raya and the last dragon40K/yr
- raya doll14K/yr
- raya skin care products15K/yr
- sisu dragon13K/yr
- raya toys10K/yr
- sisu dragon plush4K/yr
- raya the last dragon3K/yr
What reviews say buyers love and hate about Raya and the Last Dragon
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“The toy itself was good”
“Just as pictured”
“Durable set of toys”
“Good for sensitive dry skin”
“aside from feeling like tiny fairies are dancing on your face it really does give a great glow”
What buyers complain about
35% of reviews“Not a good value when you pay for a 3 pack to have for Christmas”
“The bottle is small”
Raya and the Last Dragon return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Raya and the Last Dragon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
