raya and the last dragon
Skip itSoft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$18.04avg listing price — sweet spot $15–$100
Price range
Great$7.98–$41.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good940.87avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$122K$122K/yr · 228K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, raya and the last dragon is a $122K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
raya and the last dragon market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $90K–$108K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #5,479
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 35%
- Out of stock
- 0.9%
- Avg brand age
- 38 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
149
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
7%
- Disney Princess60%
- Disney17%
- Hasbro7%
- LEGO3%
- Raya3%
- JAKKS Pacific3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top raya and the last dragon search terms
- raya62K/yr
- raya and the last dragon toys67K/yr
- raya and the last dragon40K/yr
- raya doll14K/yr
- raya skin care products15K/yr
- sisu dragon13K/yr
- raya toys10K/yr
- sisu dragon plush4K/yr
- raya the last dragon3K/yr
Top raya and the last dragon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Princess Raya and The Last Dragon Sisu Family Pack Includes 5 Dragon Toys and Raya Doll Toys for Kids 3 and Up
Disney Princess$12.234.8★505 rev
Disney Princess Raya and The Last Dragon Sisu Figure Dragon Doll with Hair Toy for Girls and Boys Ages 3 and Up
Disney Princess$23.484.8★2,362 rev
Disney Princess Raya and The Last Dragon Rayas Adventure Styles Fashion Doll with Clothes Shoes and Sword Accessory Toy for Kids 3 Years and Up
Disney Princess$14.674.8★2,114 rev
Disney Raya and The Last Dragon Land of Kumandra Set
Hasbro$41.894.6★53 rev
Disney Raya and the Last Dragon Light & Sound Role Play Sword
Disney$25.654.8★3,225 rev
Newest
by launch date
Disney Raya and The Last Dragon Coloring Books Set with Imagine Ink Coloring Book Play Pack Stickers and More
Bendon$13.987 rev
American Marketing Enterprises INC Girls Disney Raya and the Last Dragon Fill the World with Light Pajama (10) Blue
American Marketing Enterprises INC$10.833 rev
Disney Princess Raya and The Last Dragon Sisu Family Pack Includes 5 Dragon Toys and Raya Doll Toys for Kids 3 and Up
Disney Princess$12.23505 rev
Disney Store Official Princess Classic Doll (Raya) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit Princess Toys for Girls
Disney Store$11.9890 rev
Disney Raya and The Last Dragon Land of Kumandra Set
Hasbro$41.8953 rev
Trending
90-day click momentumAmerican Marketing Enterprises INC Girls Disney Raya and the Last Dragon Fill the World with Light Pajama (10) Blue
American Marketing Enterprises INC$10.834.2★
Disney Raya and The Last Dragon Land of Kumandra Set
Hasbro$41.894.6★
Disney Princess Raya Fashion Doll with Clothes Shoes and Sword Inspired by Disneys Raya and The Last Dragon Movie Toy for Kids 3 Years and Up
Disney$7.984.7★
![Disneys Raya and the Last Dragon Disney Raya and The Last Dragon Warrior Costume Outfit with Cape for Girls Size 4-6X [Amazon Exclusive] Brown](https://m.media-amazon.com/images/I/41NbbjQvg6L.jpg)
Disneys Raya and the Last Dragon Disney Raya and The Last Dragon Warrior Costume Outfit with Cape for Girls Size 4-6X [Amazon Exclusive] Brown
Disney$12.944.8★
Disney Raya and The Last Dragon 48-Page Coloring and Activity Book with 4 Crayons 50781
Disney$8.144.6★
What buyers say about raya and the last dragon
What buyers praise and complain about, mined from review topics.What buyers love
“The toy itself was good”
“Just as pictured”
“Durable set of toys”
“Good for sensitive dry skin”
“aside from feeling like tiny fairies are dancing on your face it really does give a great glow”
“I really like the way this foams up on the skin”
“I really like the way this foams up on the skin”
“Colorful, just like the movie characters”
“Kids love this toy”
“Amazing value”
What buyers complain about
“Not a good value when you pay for a 3 pack to have for Christmas”
“The bottle is small”
Top return reasons
Common questions
- Is raya and the last dragon profitable to sell on Amazon United States?
- The niche generates $122K/yr across 23 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the raya and the last dragon niche?
- 9 brands and 149 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in raya and the last dragon?
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 1.5%.
- When does demand for raya and the last dragon peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the raya and the last dragon niche?
- Listings span $7.98–$41.89; the average listing price is $18.04 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.