Raya and the Last Dragon
FailDemand is soft, at -9.4% this quarter, so Raya and the Last Dragon is a Fail.
- Flapen Score
- 43 / 100Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 4643
- Market size
- $122K/yr228K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 149 sellers
Flapen Score
Raya and the Last Dragon against its category
The dotted line is the Toys & Games average. Past it, Raya and the Last Dragon is stronger. Inside it, weaker.
Market
The Raya and the Last Dragon market on Amazon at a glance
Shoppers on Amazon United States searched for Raya and the Last Dragon 228K times last year and spent an estimated $122K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 228K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $122Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- raya62K searches a year
02 · Price
A sale here is worth $18.04.
Listings sell for $18.04 on average, from $7.98 to $41.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.04 that is $2K to $5K a year per listing.
- Average price
- $18.04inside the $15 to $100 sweet spot
- Price range
- $7.98–$41.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #5,479 within Dolls. It carries 941 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 87%
- Out of stock, average day
- 0.9%
- Average rank
- #5,479in Dolls
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 941per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Raya and the Last Dragon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Princess Raya and The Last Dragon Sisu Family Pack Includes 5 Dragon Toys and Raya Doll Toys for Kids 3 and Up
- Price
- $12.23
- Rating
- 4.8/5
- Reviews
- 505
- Age
- 4y ago

Disney Princess Raya and The Last Dragon Sisu Figure Dragon Doll with Hair Toy for Girls and Boys Ages 3 and Up
- Price
- $23.48
- Rating
- 4.8/5
- Reviews
- 2,362
- Age
- 6y ago

Disney Princess Raya and The Last Dragon Rayas Adventure Styles Fashion Doll with Clothes Shoes and Sword Accessory Toy for Kids 3 Years and Up
- Price
- $14.67
- Rating
- 4.8/5
- Reviews
- 2,114
- Age
- 6y ago

Disney Raya and The Last Dragon Land of Kumandra Set
- Price
- $41.89
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 5y ago

Disney Raya and the Last Dragon Light & Sound Role Play Sword
- Price
- $25.65
- Rating
- 4.8/5
- Reviews
- 3,225
- Age
- 5y ago
Trending
estimated 90-day click momentum
American Marketing Enterprises INC Girls Disney Raya and the Last Dragon Fill the World with Light Pajama (10) Blue
- Price
- $10.83
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4y ago

Disney Raya and The Last Dragon Land of Kumandra Set
- Price
- $41.89
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 5y ago

Disney Princess Raya Fashion Doll with Clothes Shoes and Sword Inspired by Disneys Raya and The Last Dragon Movie Toy for Kids 3 Years and Up
- Price
- $7.98
- Rating
- 4.7/5
- Reviews
- 1,906
- Age
- 5y ago
![Disneys Raya and the Last Dragon Disney Raya and The Last Dragon Warrior Costume Outfit with Cape for Girls Size 4-6X [Amazon Exclusive] Brown](https://m.media-amazon.com/images/I/41NbbjQvg6L.jpg)
Disneys Raya and the Last Dragon Disney Raya and The Last Dragon Warrior Costume Outfit with Cape for Girls Size 4-6X [Amazon Exclusive] Brown
- Price
- $12.94
- Rating
- 4.8/5
- Reviews
- 991
- Age
- 7y ago

Disney Raya and The Last Dragon 48-Page Coloring and Activity Book with 4 Crayons 50781
- Price
- $8.14
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 5y ago
Newest
by launch date
Disney Raya and The Last Dragon Coloring Books Set with Imagine Ink Coloring Book Play Pack Stickers and More
- Price
- $13.98
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3y ago

American Marketing Enterprises INC Girls Disney Raya and the Last Dragon Fill the World with Light Pajama (10) Blue
- Price
- $10.83
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4y ago

Disney Princess Raya and The Last Dragon Sisu Family Pack Includes 5 Dragon Toys and Raya Doll Toys for Kids 3 and Up
- Price
- $12.23
- Rating
- 4.8/5
- Reviews
- 505
- Age
- 4y ago

Disney Store Official Princess Classic Doll (Raya) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit Princess Toys for Girls
- Price
- $11.98
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 4y ago

Disney Raya and The Last Dragon Land of Kumandra Set
- Price
- $41.89
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
149
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 96%
Open market
7%
- Disney Princess60%
- Disney17%
- Hasbro7%
- LEGO3%
- Raya3%
- JAKKS Pacific3%
- Open — no brand owns it (3 brands, 7%)
Demand
Raya and the Last Dragon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Raya and the Last Dragon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- raya62K/yr
- raya and the last dragon toys67K/yr
- raya and the last dragon40K/yr
- raya doll14K/yr
- raya skin care products15K/yr
- sisu dragon13K/yr
- raya toys10K/yr
- sisu dragon plush4K/yr
- raya the last dragon3K/yr
Reviews and returns
What reviews say buyers love and hate about Raya and the Last Dragon
We read the reviews and the return reasons for every product selling here.
“Not a good value when you pay for a 3 pack to have for Christmas”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Raya and the Last Dragon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








