Rattle Socks

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months

243K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

9.7%

Market size, estimated

$217Ka year

Peak month

December1.9× the quietest month

Top search term

baby wrist rattles34K searches a year

Listings sell for $9.21 on average, from $5.51 to $14.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $9.21 that is $14K to $18K a year per listing.

Average price

$9.21under the $15 to $100 sweet spot

Price range

$5.51–$14.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$14K–$18K

Returns

1.4%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Rattles & Plush Rings. It carries 5,423 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#56in Rattles & Plush Rings

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

5,423per listing

Listings tracked

15

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months