rapunzel figurine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.45avg listing price — sweet spot $15–$100
Price range
Great$7.09–$44.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,304.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 106K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rapunzel figurine is a $57K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
rapunzel figurine market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $54K–$64K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #1,455
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Funko85%
- Disney Store7%
- Bullyland4%
- HOFSM.COM Hall of Fame Sports Memorabilia2%
- Mattel2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top rapunzel figurine search terms
- rapunzel funko pop32K/yr
- rapunzel figurine15K/yr
- tangled funko pop18K/yr
- funko pop rapunzel11K/yr
- tangled figurines5K/yr
- rapunzel figure5K/yr
- rapunzel funko7K/yr
- rapunzel and flynn funko pop4K/yr
- funko rapunzel4K/yr
- funko pop tangled4K/yr
Top rapunzel figurine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! & Buddy: Tangled - Rapunzel with Pascal - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
Funko$15.254.8★340 rev
Funko Pop Disney: Ultimate Princess - Rapunzel - Disney Princesses - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans
Funko$17.894.8★9,109 rev
Funko POP! Nooks: Disney Tangled - Rapunzel in Tower
Funko$27.454.8★158 rev
Funko POP Disney: Tangled - Rapunzel Action Figure
Funko$26.494.8★2,027 rev
Funko Pop! Disney: Tangled - Flynn - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
Funko$16.364.7★137 rev
Newest
by launch date
Mandy Moore Rapunzel & Pascal #1640 Tangled Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case
HOFSM.COM Hall of Fame Sports Memorabilia$29.691 rev
Disney Store Official Tangled Figure Set - Includes 7 Fully Sculpted Figures in a Gift Box - Featuring Rapunzel Flynn Pascal & More- Perfect for Fans of Rapunzel Toys & Play Figure Playsets
Disney Store$30.11887 rev
Disney Store Official Disney Princesses & Furry Friends Mega Figure Set - 20 Fully Sculpted Figurines - Includes Snow White Cinderella Aurora Belle & More - Perfect for Fans of Princess Toys
Disney Store$44.28114 rev
Funko Pop! & Buddy: Tangled - Rapunzel with Pascal - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
Funko$15.25340 rev
Funko POP! Nooks: Disney Tangled - Rapunzel in Tower
Funko$27.45158 rev
Trending
90-day click momentumDisney Store Official Disney Princesses & Furry Friends Mega Figure Set - 20 Fully Sculpted Figurines - Includes Snow White Cinderella Aurora Belle & More - Perfect for Fans of Princess Toys
Disney Store$44.284.6★
Mandy Moore Rapunzel & Pascal #1640 Tangled Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case
HOFSM.COM Hall of Fame Sports Memorabilia$29.695.0★
Bullyland Rapunzel with Flowers Action Figure
Bullyland$15.764.6★
Disney Store Official Tangled Figure Set - Includes 7 Fully Sculpted Figures in a Gift Box - Featuring Rapunzel Flynn Pascal & More- Perfect for Fans of Rapunzel Toys & Play Figure Playsets
Disney Store$30.114.7★
Funko POP Disney Tangled: Rapunzel & Pascal
Funko$19.874.9★
What buyers say about rapunzel figurine
What buyers praise and complain about, mined from review topics.What buyers love
“Cute as expected”
“Overall an excellent set”
“Great gift”
“Great deal for the money”
“Size is perfect”
“make a nice part of a collection or gift”
“loved the coloring”
“Tons of characters and great quality”
“Great likeness”
“the presentation is excellent”
What buyers complain about
“Much smaller than I thought”
“very over priced”
“Only problem is have is rapunzels eyes are green”
“has a hard time getting the dresses back on if she takes them off”
“disappointed with the quality”
“Jasmine and mulan have already broke after 2 days and needed to be glued”
Top return reasons
Common questions
- Is rapunzel figurine profitable to sell on Amazon United States?
- The niche generates $57K/yr across 13 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the rapunzel figurine niche?
- 5 brands and 98 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rapunzel figurine?
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 1.1%.
- When does demand for rapunzel figurine peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the rapunzel figurine niche?
- Listings span $7.09–$44.28; the average listing price is $21.45 (sweet spot $15–$100). The average incumbent carries 1,304 reviews — the moat a new listing must climb.