Rapunzel Barbie

Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

542K

Growth, 90 days vs prior 90

+9.5%

Conversion, latest week

1.3%

Market size, estimated

$177Ka year

Peak month

December3.6× the quietest month

Top search term

disney darlings baby doll157K searches a year

Listings sell for $26.17 on average, from $14.98 to $39.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $26.17 that is $3K to $7K a year per listing.

Average price

$26.17inside the $15 to $100 sweet spot

Price range

$14.98–$39.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.3%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #2,952 within Dolls. It carries 3,543 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

84%

Out of stock, average day

10.8%

Average rank

#2,952in Dolls

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

3,543per listing

Listings tracked

25

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

43 months