Rapunzel

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $731K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

1.6%

Market size, estimated

$731Ka year

Peak month

December2.1× the quietest month

Top search term

rapunzel649K searches a year

Listings sell for $25.31 on average, from $5.62 to $101.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $25.31 that is $19K to $25K a year per listing.

Average price

$25.31inside the $15 to $100 sweet spot

Price range

$5.62–$101.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$19K–$25K

Returns

1.8%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #486 within Dolls. It carries 3,157 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

88%

Out of stock, average day

5.0%

Average rank

#486in Dolls

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

3,157per listing

Listings tracked

52

22 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months